FundLinked is an online platform for fund placement that connects LPs, GPs, and placement agents. It plans to monetize through paid memberships, selling lead data to placement agents, and earning placement fees. Over time it aims to build a global network of independent placement agents under the FundLinked umbrella. The long term goals are a partial exit at a $50M valuation and a full IPO exit at $100M.

1. FundLinked™
The Official Fund Placement Platform™
Michael Herlache MBA
Managing Director, Holdings Industries
April 13, 2015

2. FundLinked: The Official Fund Placement Platform
I. Vision
II. Capabilities
III. Work Breakdown Structure
IV. Database Architecture
V. Database Breakdown
VI. Database Breakdown Financial Modeling
VII. Database Breakdown Valuation
VIII. Subdatabase Conversion
IX. User Group Architecture
X. Message Architecture
XI. Communication Architecture
XII. Process Architecture
XIII. Platform Customization
XIV. Monetization
XV. Monetization Timeline
XVI. Exit
XVII. Exit Timeline

3. Vision
FundLinked: The Official Fund Placement Platform

4. FundLinked Vision
Phase I: Paid Membership
Phase II: Analyst and Associate deal origination team selling lead to highest bidder (auction)
Phase III: Analyst and Associate fund placement team
Phase IV: : Independent placement agents globally underneath the umbrella of FundLinked

5. Capabilities
FundLinked: The Official Fund Placement Platform

6. FundLinked
Fund Placement
Placement Agents
GPs (General Partners) LPs (Limited Partners)
Run process to raise fund
or buy & sell secondaries

7. Work Breakdown Structure
FundLinked: The Official Fund Placement Platform

8. FundLinked: Work Breakdown Structure

9. Database Architecture
FundLinked: The Official Fund Placement Platform

10. FundLinked Database Architecture
Fund Placement
Run process to raise fund
or buy & sell secondaries
5 k LPs (Limited
Partners) database
SIC Code: Funds
10 k GPs (General
Partners) database
SIC code: Investment
Managers
1 k Placement Agent
database
SIC Code: Placement
Agents

11. Message Architecture
FundLinked: The Official Fund Placement Platform

12. FundLinked: Message Architecture
Welcome to FundLinked, the Official Online Placement Agent Platform.
FundLinked allows you to use the platform for free but when you want
to talk to an LP for funds, you get charged a fee. Further, only on
receipt of the funds from closing does the GP then pay the placement
agent fee. Instead of having to pay 10s and 100s of thousands of dollars
up front (in retainers or consulting fees) to raise Private Equity funds
and Hedge Funds, GPs simply go on to FundLinked and find only those
LPs that fit with their mandate and then from there, solicit interest.
Join FundLinked now for free and start raising your next fund.

13. Communication Architecture
FundLinked: The Official Fund Placement Platform

14. FundLinked: Communication Architecture
Database Lead
Communication: Email
Based
User Communication:
Platform Based
Paid User
Communication:
Platform & Email Based
•Welcome to FundLinked, the Official Online Placement Agent
Platform. FundLinked allows you to use the platform for free but
when you want to talk to an LP for funds, you get charged a fee.
Further, only on receipt of the funds from closing does the GP
then pay the placement agent fee. Instead of having to pay 10s
and 100s of thousands of dollars up front (in retainers or
consulting fees) to raise Private Equity funds and Hedge Funds,
GPs simply go on to FundLinked and find only those LPs that fit
with their mandate and then from there, solicit interest. Join
FundLinked now for free and start raising your next fund.
•Upgrade to paid membership to communicate with GPs and LPs
and access fund placement functionality
•Monthly payment invoicing and renewal autopay via PayPal

15. Process Architecture
FundLinked: The Official Fund Placement Platform

16. FundLinked: Process Architecture
Pay for FundLinked
Premium Subscription?
Yes
No
Can create profile, page
Functionality accessed includes message box, messaging, fund placement mod
Can go from guest to registered member after creating a profile and
page; by trying to access message box, messaging, or deals mod,
guest will be prompted to upgrade to premium membership

17. Platform Customization
FundLinked: The Official Fund Placement Platform

18. FundLinked: Platform Customization

19. Monetization
FundLinked: The Official Fund Placement Platform

20. FundLinked Monetization
Phase I: Paid Membership, $34.95 monthly
Phase II: Analyst and Associate deal origination team selling lead to highest bidder (auction)
average lead price of $1,500 to $3,000
Phase III: Analyst and Associate fund placement team 2.5% per placement
Phase IV: : Independent placement agents globally underneath the umbrella of FundLinked with
placement fee split of 50%-50%

21. Monetization Timeline
FundLinked: The Official Fund Placement Platform

22. FundLinked Monetization Timeline
Phase I: Paid Membership, $34.95 monthly
Phase II: Analyst and Associate deal origination team selling lead to highest bidder (auction) average lead price of $1,500 to $3,000
Phase III: Analyst and Associate fund placement team 2.5% per placement
Phase IV: : Independent placement agents globally underneath the umbrella of FundLinked with placement fee split of 50%-50%
Phase I: Year 1
to Year 3
Phase II: Year 3 to
Year 6
Phase III: Year 6
to Year 8
Phase IV: Year 8
to Perpetuity

23. Exit
FundLinked: The Official Fund Placement Platform

24. FundLinked Exit
At 50 mm valuation make partial exit to strategic (to large commercial banks or existing
investment bank) or financial at pre IPO to cash out. After increasing valuation to $100
mm then full cash out at IPO.

25. Exit Timeline
FundLinked: The Official Fund Placement Platform

26. FundLinked Exit Timeline
Partial Exit to Strategic or
Financial: Year 3 to Year 6
Exit at IPO: Year 6 to Year 8
At 50 mm valuation make partial exit to strategic (to large commercial banks or existing
investment bank) or financial at pre IPO to cash out. After increasing valuation to $100
mm then full cash out at IPO.