So, there’s a very common scenario that goes like this: a big investment of time and money is made in developing a digital experience – it might be a consumer-facing website, a commerce site, a facebook page, even an internal platform that you want your employees to use. Lots of planning and strategy are devoted to the experience – you’ve programmed the content, you’ve made sure it’s easy to find and get to, but… Your audience doesn’t use it enough. You try more marketing, you try threatening your employees…you try everything, but you can’t crack the engagement nut. But there are some businesses and companies that have figured out how to drive engagement and loyalty… Bunchball makes it easy to increase activity, loyalty & engagement using game mechanics. Bunchball is the industry leader in gamification. We shipped the first gamification solution in the marketplace back in 2007 continue to work with some of the largest consumer and B2B companies in the world. Our customers include Warner Bros., Comcast, NBC Universal, ABC Television, Stella & Dot and LiveOps among many others. These companies use Bunchball's Nitro gamification platform, and its powerful analytics solution, to create customized, actionable and scalable user experiences for consumers, employees and partners. By implementing game mechanics across websites, social networks and mobile applications, businesses can engage their users in a more meaningful way and reap tangible business benefits, such as increased customer loyalty and increased time spent on site. Nitro is the industry’s most scalable and reliable gamification platform, and we've managed over 125 million users and tracked over 15 Billion actions to date.

1. Matt Foster – Account Executive

2. The Problem

3. The Problem
Businesses are Struggling to make their Customers,
Partners & Employees more Active & Loyal
CUSTOMERS BUSINESS
Fighting for attention, PA R T N E R S
participation and loyalty Increasingly complex
systems, services and
collaboration
EMPLOYEES
Declining engagement
and satisfaction
The Opportunity
For Employees and Partners: Gamification uses data-driven motivational techniques to drive
adoption, utilization, engagement and loyalty.
For Customers: Consumer driven companies use Bunchball to increase audience engagement
leading to higher advertising revenue.

4. The Solution

5. Addressing 3 Basic Human Motivators
Achievement Status Rewards
Levels in games Standings/leaderboards Access to exclusives
Miles & points Job titles at work Early boarding/upgrades
Progress bars Likes on Facebook Discounts & incentives
In other words, they’re using
game mechanics to drive engagement & loyalty.

6. Bunchball makes it easy to increase
activity, loyalty & engagement using
game mechanics.

7. Gamification Is…
Applying Game
Mechanics
to Non-Game
Experiences

8. Gamification Includes an Overarching Set of
Techniques
Gamification
Motivation Reputation Collaboration Personalization

9. Who We Are
BUNCHBALL TODAY: The leader in gamification. Known as the industry pioneer who
created the space in 2007.
BUSINESS VALUE: Our technology, products and services motivate and influence
human behavior to motivate high value activity resulting in more active, engaged
and loyal customers, partners and employees
SOLUTIONS: Cloud/SaaS-based technology, Nitro Platform, Nitro for Salesforce, Nitro
for IBM Connections, Jive Gamification Module.
CUSTOMERS: We are focused on the Fortune 1000 and mid-market; our 300+
customer base is comprised of world-class companies including Adobe, HP, Cisco,
Warner Bros., Comcast, Ford, VMware, Hasbro, etc.

10. Engaging Customers Engaging Employees

11. Value Proposition for Enterprise
Enterprises use Bunchball to increase adoption, show continuous
engagement for business tools, and influence and motivate
specific behaviors.
SIGNIFICANTLY DIFFERENT BUSINESS OUTCOMES ARE DRIVEN BY
THESE MEASURES:
Short-term adoption (Quick wins): Long-term engagement
Increased Activity Better data for management decision-making (CRM)
Increased Pipeline Increased Sales (CRM)
Faster on-boarding Increased compliance (HCM)
Increased User-Generated Content Increased call deflection (Social Collaboration)
Productivity Increase Decreased time-to-resolution (CRM)
Proficiency Increase Higher customer satisfaction (CRM)

12. Enterprise Customer Success Metrics
• Motivate dealer employees to improve their sales effectiveness:
• 100,000 unique visits to site
• Q3 2012 saw a 358% cumulative increase in site activity
• Usage in the month of August was 281% higher than August 2011
• Course completion doubled YoY
• Launch a Marketing Social Campaign
• Use of Chatter doubled and Website traffic from social media sites doubled since
launch in early March
• Increase adoption and improve data accuracy generated by 230 member sales team:
• 100% of sales team active on SFDC in first 2 months
• Actions per user increased 29%
• Increase participation and engagement with Jive
• 55% increase in active users

13. Value Proposition for Consumer
Consumer driven companies use Bunchball to increase audience
engagement leading to higher advertising revenue and increased
brand loyalty.
Increased Engagement KPIs:
Repeat web visits Activities per user Increased Sales conversion
Page views per visit Increased Registration Increased sharing of content
Time spent on site Increased User Retention Increased traffic from social sites
(Facebook, Twitter, etc.)

14. Consumer Customer Success Metrics
• MTV:
• 105% year-on-year increase in page views
• 70% year-on-year increase in unique views
• Pageviews on MTV's UK website were up 530% year-on-year
• Club Psych:
• 30% increase in overall site traffic
• 1.5 million page views in 1 month
• 130% increase in page views for official show website
• 47% increase in return visits

15. Gamification Requires Robust Technology
• Rules engine to manage missions, levels & points
• APIs to track behaviors within and across platforms
• Widgets for leaderboards, profiles, redemption
• Admin console to easily optimize programs
• Real time analytics to understand behaviors and results
• Easy to deploy and manage in real-time
• Secure & scalable to handle massive amounts of data

16. Engage Users Across Platforms, Websites and Devices
Enterprise Apps Websites/Portals Social Platforms Mobile Devices

17. Client Services – Delivering Customer Success
THE MOST DELIVERED MORE
GAMIFICATION CUSTOMER SUCCESS
EXPERTISE &
EXPERIENCE
THAN ANY OTHER
SERVICE TEAM 300+
CUSTOMERS
LEADERSHIP
THOUGHT
PROGRAM DESIGN
TRAINING & SUPPORT
350+
PROGRAMS
ANALYTICS PLANNING
PROGRAM OPTIMIZATION

18. We’re Leading The Market
Most Most Users Most Traffic
Customers
260M+ 20B+
300+ per month actions to-date
“To date gamification has been one size fits
all users. But just as Amazon has begun
offering personal web stores to each
customer, Bunchball will enable companies
to customize their gamification layers and
rewards for each person visiting the site.”
“For anticipating the
“…powered by Bunchball, Jive is adding
gamification explosion
gamification to its products, including its
before anyone knew what
internal social networks for companies as
gamification was.”
well as intranets.”
Awards: • 2012 Best Use Of Gamification In The Enterprise by GSummit
• Voted Best New App at Salesforce.com App Quest 2011

19. THANK YOU!
Matt Foster
matthew.foster@bunchball.com
408-215-2909
@mhfoster
Confidential - Do not distribute