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Introduction on Entrepreneurship @ Winnova Pori, Finland
1. Challenges of being an Entrepreneur
and needed competencies
Parturi-ja kampaamopalvelut / kosmetologi
Pori, 7th
of April 2014, Finland
Ing. Matthijs H.M. Hammer M.Sc.
Senior lecturer Entrepreneurship
School of Business, Building & Technology
PhD Researcher
Faculty of Product Innovation Management
2. • Short general introduction
• Theory:
• What is hairdressing / cosmetology in the
Netherlands?
• Why popular; What is the fun?
• Practice:
• Casus: You!
Menu
6. Characteristics of Saxion:
• Comprehensive university, predominantly
undergraduate level
• Focus on profession-oriented education through
teaching & undergraduate research
• Professional Masters’ programmes in key fields
• Regional focus for all programmes, national profile in
key fields
• Quality education under public scrutiny and
accreditation
Public funding, History dates back to 1875
23,125 students, 2,232 faculty and staff
12 Schools, 6 research centres
7. Schools and academic programs
• School of Business Building
& Technology
• School of Governance & Law
• School of Health
• School of Applied Psychology and
Human Resources Management
• School of Social Work
• School of Education
• School of Creativity & Technology
• School of Finance & Accounting
• Hospitality Business School
• School of Life Science, Engineering & Design
• School of Marketing & International
Management
• School of Environmental Planning & Building
12 Schools:
•125 Bachelor / Master programmes in Dutch.
•27 Bachelor / Master international programmes in English.
•Various Bachelor / Master programmes in German
•Non-degree programmes
8. Small Business & Retail Management
• For the last 12 years
continually chosen as the best
Entrepreneurship program in
the country. (Source: Studiegids Hoger
Onderwijs Ministry of Education the Netherlands,
2011)
• Voted in October 2009 as the
best performing study
program in the entire field of
commerce/economy in The
Netherlands (8.3 out of 10)
(Source: Elsevier, october 2009)
9. Winner of Dutch
Wijnand Wijnen
education award for
most innovative
university program
concept.
Small Business & Retail Management
11. A kind question for you
Do you want to co-operate in applied research on
Entrepreneurship?
Please fill-out the form provided.
First part is about your thoughts on entrepreneurship
Second part for statistical processing.
Thank you and accept your reward.
13. Why?
• Not more or less popular than anywhere.
• Structure for both professions:
1. Junior hairdresser / cosmetologist (basics)
2. hairdresser / cosmetologist (all skills and knowledge)
3. All-round hairdresser / cosmetologist
(Entrepreneurship on the table!)
• 1+2 as fulltime + part-time (work in the profession)
• 3 Only in combination with working in the profession.
15. Why?
• All-round hairdresser / cosmetologist is on education level
4, access to higher education.
• Good fundamental knowledge of economics and practical
entrepreneurship e.g.:
• Customer wants and needs (New trends)
• Direct customer relation and feedback.
• Awareness of costs and value’s.
• A lot of humanistic knowledge (management skill)
• Task: discuss with your neighbour:
why you like this profession ?
24. Prototyping
• Object or pattern recognition (Matlin, 2002)
• Combination of attributes associated with an object or
pattern (Solso, 1999)
Question?
• What is a prototype of an business opportunity?
31. Summery
1. Determine what your motivation is; what make you
have fun.
2. Determine your relevant talents.
3. Determine what is your goal.
4. Create training activities in another professional
context.
5. Do it! (with motivation and drive)