The panelists discussed what bloggers share online, why they share it, and how they share it. Riss Vandal of Fashion Vandals shares celebrations of alternative fashion and new brands through photos on her blog and social media to build community and empower others. Evan Barden of One Hundred Dates blogged about going on 100 dates in a year for entertainment, to document an underpublicized social experiment, and to hold himself accountable. The panelists discussed how sharing activates reward centers of the brain and allows people to connect and gauge success more easily online through social media platforms like Facebook, Twitter, and Instagram.

1. Sharing is Caring
What bloggers share, why they share it, and the
means by which they do so.
Presenters:
Evan Barden, Jim Crenshaw, Riss Vandal

3. The Panel
Jim Crenshaw
Web Consultant / several .com's
Riss Vandal
Fashion Vandals / fashionvandals.com
Evan Barden
One Hundred Dates / onehundreddates.com

4. Fashion Vandals
• What is being shared?
o
o
A celebration of alt fashion and beauty
Exploration of new brands and designers/personal
accounts of my fashion endeavors (design, modeling,
styling, photography)
• Why share it?
o
o
o
Community
Entertainment
Empowerment

5. FashionVandals.com - WordPress

6. One Hundred Dates
• What is being shared?
o
o
o
A yearlong exploration of the dating world in which
Evan went on 100 dates in 1 year.
Part social experiment, part personal challenge.
Both parts are filtered through the very public act of
blogging about each date.
• Why share it?
o
o
o
Entertaining
Underpublicized
Accountability

7. OneHundredDates.com - Tumblr

8. Social Media
• Fashion Vandals
o
o
o
o
Facebook Page: facebook.com/FashionVandals
Facebook Profile: facebook.com/rissvandal
Twitter: @riss_vandal
Pinterest
• One Hundred Dates
o
o
o
Facebook Page: facebook.com/OneHundredDates
Twitter: @OneHundredDates
Instagram

9. Social Media Psychology
Views on the Internet and Social Relationships
Before 2006
•
o Internet keeps people at home, away from friends
and family
o The Internet is destroying relationships
o Using the Internet is anti-social
• After 2006
o
o
PewStudy, The Strength of Internet Ties shows the
web enhances social relations
Texting helps long-distance couples stay connected

10. Social Media Psychology
and
about ourselves
• Sharing our interestsof thetalking associated with the
activates the regions
brain
sense of satisfaction we get from food, money, or sex.
sharing our ideas and
with other
• We've been for thousands of years,interests easier! We
individuals
now it's
are also able to gauge our success in digital interaction

11. Getting all Psychological Now
•
One of the main reasons that people decide to connect with
others on social media channels is to have a sense of
belonging to a community.
•
People react to content that touches them on an emotional
and/or personal level. If you make sure to offer content that
is arranged in a format that is easy to follow, presented
clearly and logically and has personal elements, people will
pay attention and will want to continue engaging.
•
Using content that is relevant and has a personal feel to it is a
very intelligent choice when it comes to your sharing your

12. 4 Types of Online Sharers
Altruists: helpful, reliable, and thoughtful. Stay connected with email and
pass along information in attachments and links or through their blog.
Careerists: intelligent web users who have been quick to see the immense
value of social networking. Careerists use websites like LinkedIn and
FaceBook to build professional profiles and relationships.
Hipsters: are young, popular, creative, and prefer the cutting edge of
technology. They're less likely to email, opting for newer, quicker
methods of communication, like text, Twitter or Skype message.
Boomerangs: share content for validation and reaction. Empowered with
information, Boomerangs usesocial websites like Twitter and Facebook
to post thoughtful questions and comments to engage other users.

13. Why Do We Share Online?
We are no longer bound by the physical realm (pencil and paper), the
Information Age allows us to share:
•
•
•
•
more content
more often
with more people
more quickly
Reasons to Share Online:
•
•
•
•
to bring valuable and entertaining content to others
to define ourselves to others
to grow and nourish relationships
for self-fulfillment

14. Questions?