4. Peek, Frean and Co was established in 1857
in Bermondsey, London, England, by James Peek and George
Hender Frean. In 1861, the company started exporting
biscuits to Australia and later to other overseas destinations.
They moved to a larger plant in Bermondsey in 1866 where
they continued baking until the brand was discontinued in
1989.
In 1861, they introduced the Garibaldi biscuit. In 1910, the
company introduced their first cream sandwich biscuit, now
known as a Bourbon biscuit, and in 1924 they established
their first factory outside the UK, in Dum Dum, India.
In 1906, the Peak Frean and Co factory in Bermondsey was
the subject of one of the earliest documentary films shot by
Cricks and Sharp.
5. In 1921, Peek Frean entered into an amalgamation
agreement with rival biscuit firm Huntley and
Palmers, resulting in the creation of a holding
company, Associated Biscuit Manufacturers Ltd.
However, both biscuit firms retained their own
brands and premises.
1949 saw the establishment of their first bakery
in Canada. The bakery, located on Bermondsey Road
in East York, Ontario, is still in production.
In Pakistan, Peek Frean'S products are
manufactured and marketed under the company
English Biscuit Manufacturers (EBM), officially
established as a joint venture of Peek Frean'S'
operations in the country since 1965.
6. During the course of its life, the firm's brand name
changed from Peek, Frean and Co to Peek Frean (in
the early twentieth century) and then to Peek
Frean'S (by the 1970s, the name having been used
in the possessive case on products for many years).
In late 2011 a tinned Christmas pudding was
discovered at the back of a kitchen cupboard in Poole
Dorset and was donated to the museum at
Portsmouth Historic Dockyard. It was a 'Peek,
Frean & Co's Teetotal Plum Pudding - London,
High Class Ingredients Only' from 1900's and was
one of 1000 sent to
7. The troops during the Boer war. It was sent by Agnes
'Aggie' Weston - superintendent of the Royal Naval
Temperance Society hence it being teetotal.
8. English Biscuit Manufacturers (Private) Limited was established as a joint
venture company in 1965 with the name of PEEK FREANS PAKISTAN
LIMITED.
In 1966, the UK sponsor company was renamed as Associated Biscuits
International Limited (ABIL), while the venture was renamed to English Biscuit
Manufacturers (Private) Limited, which stands to date.
EBM has led the biscuit industry in Pakistan for over 40 years by providing
innovative and high quality biscuits. It started manufacturing and marketing
world famous Peek Frean'S range in order to provide Pakistani consumers with
good quality, healthy, nutritious, wholesome and hygienically packed biscuits.
Ever since the trademark "Pied Piper" made its mark about 35 years ago, it has
been recognized as a symbol of 'trust & confidence' for consumers and is true to
its corporate claim, 'The Legend Leads'.
With the help of their strategic vision and direction, EBM has successfully
transformed the biscuit eating habits of Pakistani consumers by making biscuits
more of an everyday necessity and less of a luxury item to be consumed only at
tea-time; as they were once considered to be.
9. To be a leading & forward looking food company
committed to satisfy consumers with a
delightful,healty & hygienic product range.
10. .Leadership:be the first in what we do and will
always be a catalayst for ‘change’.
.Vitatity:continue to adhere to the highest standers
of hygiene and ecology.
.Humanity:do whatever it takes to uplift the lives of
the most deserving people around us.
.Innovation:always keep innovating in every area.
11. Living up to its name, the Centre aims to provide a
knowledge based environment to enhance EBM's
in-house capability to re-engineer processes and
develop innovative new technologies in product
development and packaging for efficient use of its
production facilities.
12. Improve the knowledge-base of the cereal and baking
technology
Create awareness in people about hygiene and
nutritional value of food
Overcome the non-availability of the equipments for
quality determination of raw materials
Bring our country on the top with a reputation not only
for world class scientific and technological discovery but
also for turning that knowledge into new and quality
products and services
Provide working facilities for M.Phil. and Ph.D
students
Facilitate advanced research
13. In order to provide high qality and safe food,meeting the expectations and
need of customers,EBM recognies the critical role of quality,food
saftey,health and eco-friendly processes.
EBM has developed an integrated management system based upon ISO
9001, ISO 14001, ISO 22000 and ISO 27001 principles. Through these
certifications, EBM is committed to maintain comprehensive risk
assessments, evaluate Food Safety, health, information security,
environmental impacts and pollution prevention for continuous
improvement and customer satisfaction.
Therefore, EBM recognises the importance of consultation,
communication and participation for effective management. As such, it
will address the concerns of all stakeholders within the management
system collectively and encourage individual employee ownership of
QHSE control. Our systems and procedures will be designed and
maintained in accordance with applicable legal, regulatory and
stakeholders' requirements pertaining to Food Safety, quality and
environment.
14. EBM operates with recognised international
certifications pertaining to quality
control,environmental management system and
halal standerds.
15. In recognition of numerous marketing and CSR
initiatives, EBM has been awarded numerous
national and international awards. These include
the coveted IIP recognition, National CSR Award,
Brands of the Year Award and Superbrands status.
16. EBM is the only food company to have received
'Environmental Excellence Award' for its effort to
preserve the environment since 2007. The award
was presented by the National Forum for
Environment & Health (NFEH), in Karachi.
17.
18. EBM is Rs. 11 billon company with an annual sale
volume of over 51,000 tons. It is leading
manufacturing of quality products in the
branded biscuits category in Pakistan.
