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Pós graduação . Universidade Positivo
Design da Informação




                                        Prof. Me Márcio Fábio O. Leite
                                                Aluno: Rafael Miashiro
Problema

Como facilitar o uso
da bicicleta na região
central de
Curitiba?
Ciclovia Existente


          Rua
                Mar
                   iano
                          Tor
                             res



                   od oro
           h al De
      arec
Av. M                       No centro de Curitiba,
                            atualmente existe apenas a ciclovia
                            que passa pela Rua Mariano Torres
                            (Início na Rodoferroviária
                            e Término no Passeio Público)
Bicicleta como meio de transporte

           Emissão quase nula de poluição        Desafogar o trânsito
           (sonora, meio-ambiente)
                                                 Sensibilização dos
           Qualidade de vida
                                                 motoristas

          Strenghts                                    Strong
                                                 Opportunities
             e
          is
     An .;
       al




                                        Weaknesses                      Threats

                                            Dias de Chuva / Frio         Críticas por parte
                                            Infraestrutura               das pessoas que não
                                                                         são adeptas à bicileta
                                            Segurança (assalto)          Ex.: Diminuição da
                                                                         área para carros
As ruas continuam do mesmo tamanho,
enquanto os carros se multiplicam



  30
  PESSOAS
Trânsito e ciclofaixa no centro
Jornal Clarín (jan. 2012)
Jornal Metro (jan. 2012)
Pe ssoas que
              utilizam a bicicleta
                    o meio de transporte
Público-a lvo com
               no centro
Coleta de dados e informações

 Entrevista em profundidade com pessoas
 que utilizam a bicileta diariamente
 Acompanhar durante “um dia” como os
 usuários de biciletas utilizam o espaço no
 centro de Curitiba
Estudo de caso em cidades onde a bicicleta
funciona como alternativa de mobilidade
urbana




                     Amsterdã   Londres
                     Pequim     Paris
Perfil das pessoas que utlizam a bicileta

estilo de vida (esporte)                                          a
                           diariamente (ir para trabalho/faculdade)




       esporadicamente                                 somente para lazer
estilo de vida (esporte)
Boa forma
                                                                                                  a       diariamente
                                                                                         (ir para trabalho/faculdade)




                                                                                  vida
                                                                                                             Economia




                                                                             e de
                                                                                                                Tempo


                           Be




                                                                            ico
                              m




                                                         Arg Qualidad


                                                                        lóg
                             est




                                                                    Eco
                                ar




                                                                 to
                                  me




                                                               en
                                   nta




                                                            um
                                       l
                                                     o           Be
                                                                    m
                                                 gic

                                                                        es
                                  oló


                                                                          tar
                                              da
                                  Ec



                                                                                me
                                        de vi
                             nto




                                                                                  nta
                           me




                                                                                     l
                           gu


                                   dade
                       Ar


                                   Quali




Praticidade                                                                                                  Passeio
esporadicamente                                                                                   somente para lazer
Ciclofaixa permanente e “refazer
na mão
certa”
Local apropriado próximo as estações
de ônibus (biciletários)
Vestiário e campanha de incentivo por
parte das empresas
rafael miashiro

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Como facilitar o uso da bicicleta na região central de Curitiba?

  • 1. Pós graduação . Universidade Positivo Design da Informação Prof. Me Márcio Fábio O. Leite Aluno: Rafael Miashiro
  • 2. Problema Como facilitar o uso da bicicleta na região central de Curitiba?
  • 3. Ciclovia Existente Rua Mar iano Tor res od oro h al De arec Av. M No centro de Curitiba, atualmente existe apenas a ciclovia que passa pela Rua Mariano Torres (Início na Rodoferroviária e Término no Passeio Público)
  • 4. Bicicleta como meio de transporte Emissão quase nula de poluição Desafogar o trânsito (sonora, meio-ambiente) Sensibilização dos Qualidade de vida motoristas Strenghts Strong Opportunities e is An .; al Weaknesses Threats Dias de Chuva / Frio Críticas por parte Infraestrutura das pessoas que não são adeptas à bicileta Segurança (assalto) Ex.: Diminuição da área para carros
  • 5. As ruas continuam do mesmo tamanho, enquanto os carros se multiplicam 30 PESSOAS
  • 7. Jornal Clarín (jan. 2012) Jornal Metro (jan. 2012)
  • 8. Pe ssoas que utilizam a bicicleta o meio de transporte Público-a lvo com no centro
  • 9. Coleta de dados e informações Entrevista em profundidade com pessoas que utilizam a bicileta diariamente Acompanhar durante “um dia” como os usuários de biciletas utilizam o espaço no centro de Curitiba
  • 10.
  • 11. Estudo de caso em cidades onde a bicicleta funciona como alternativa de mobilidade urbana Amsterdã Londres Pequim Paris
  • 12. Perfil das pessoas que utlizam a bicileta estilo de vida (esporte) a diariamente (ir para trabalho/faculdade) esporadicamente somente para lazer
  • 13. estilo de vida (esporte) Boa forma a diariamente (ir para trabalho/faculdade) vida Economia e de Tempo Be ico m Arg Qualidad lóg est Eco ar to me en nta um l o Be m gic es oló tar da Ec me de vi nto nta me l gu dade Ar Quali Praticidade Passeio esporadicamente somente para lazer
  • 14. Ciclofaixa permanente e “refazer na mão certa”
  • 15. Local apropriado próximo as estações de ônibus (biciletários) Vestiário e campanha de incentivo por parte das empresas