For Sale by Owner Presentation

Helping You With Your Home Sale
• 15 Years of Full Time Experience
• Professional Negotiation on Your Behalf
• Customized Marketing Plans
• Optimal Pricing Strategies
• Personally Executed Services
• Free Home Staging Consultation
• Virtual Tour of Your Property
• Full Colour Feature Sheets
• Just Listed Notices
• Complete Services

My goal is to sell your home for the most money, with least inconvenience to you.

Michael Car
Sales Representative
Royal LePage Realty Centre,
Brokerage 416-723-3640
michaelcar@royallepage.ca www.michaelcar.com
Not intended to solicit buyers or sellers currently under contract

Helping You With Your Home Sale
For Sale by Owner?

A short presentation outlining my services
Click full screen for best viewing

Brought to you by:

Michael Car

Your Objectives
The most common objectives… 5 Considerations
My Proposal

1. To receive the highest market value for your home

2. Within the least amount of time

3. With a minimum of inconvenience to you

4. To maintain control of the marketing and the sale process

5. To save money on compensating a Realtor

Michael Car

Three reasons I think I can Your Objectives
5 Considerations
help you reach your
My Proposal
objectives….
1. Home sellers have been employing Realtors for over 100 years for the job of
selling their largest financial investment. Their home.

2. 90% of For Sale by Owners eventually list with a professional real estate agent

3. Real estate professionals statistically bring the sellers a higher market value
offer in less amount of time

Let me explain how these three factors can
help you reach your objectives.

Michael Car

Hiring a professional Realtor Your Objectives
5 Considerations
allows you to meet your objectives
My Proposal
for one of the five following
considerations:

1. The difficulty of separating the lookers from the
buyers.

•Qualified in our offices prior to showings, not your living
room

•Provides convenience and security

Michael Car

Your Objectives
5 Considerations
My Proposal

2. The longer it takes to sell your home, the
more money that you risk losing.

•Mortgage rates could go up
•Market conditions could change
•You might end up making payments on two
homes

Michael Car

Your Objectives
5 Considerations
My Proposal

3. 3rd party negotiating saves time and money!

A real estate professional is:

•A trained negotiator and facilitator
•Not emotionally involved
•Knowledgeable about your market values
•Will represent your best interests through the entire
process of selling your home

Michael Car

Your Objectives
5 Considerations
My Proposal

4. Serious buyers will only shop for sale by
owners to find a bargain

•The smallest selection of available properties in the
marketplace are offered by for sale by owners

•Retail vs. wholesale

Michael Car

Your Objectives
5 Considerations
My Proposal

5. The law of supply and demand

•Professional Realtors have access to the largest pool
of potential buyers, the more buyers that know your
home is for sale the better the odds of one of them
placing the same value on your property as do you and
being willing to pay you your asking price.

Michael Car

Your Objectives
I understand your objectives and 5 Considerations
respect your choice to sell your My Proposal
property yourself…

According to the 2004 National Association of Realtors
Profile of Home Buyers and Sellers, the three most
difficult tasks for the For Sale by Owner are:

1. Preparing or fixing up the home for
sale

2. Getting the price right

3. Understanding and completing paperwork

Michael Car

Your Objectives
So, here’s my proposal.. 5 Consideration
My Proposal

I would like an opportunity to sell your home at a
price that will get you fair value, as well as the
marketing fee or commission charged for my
professional services. In exchange, I will unburden
you of the responsibility of dealing with unqualified
buyers, bargain hunters, and tire kickers.

Does that sound like a fair exchange to you?

Michael Car

Preparing Your Home for Sale
Break out the mop and the paintbrush. It’s time to give your home a mini-makeover. Here are all
the little things you can do to attract the big offers.

Time to see your home through a buyer’s eyes.
Over the years, you’ve grown quite comfortable with your home’s little imperfections; the hole
in the screen door, the chipped paint on the baseboards, the mess in the basement. Grab a
clipboard, print out a copy of our “Home Preparations Checklist” and take a tour of your home.

Get rid of the clutter.
Your house will feel a lot bigger and more inviting when you get rid of all the non-essential stuff
lying around your house. Clear out those closets, remove bulky, unused furniture and rearrange
the remaining pieces to make the best use of space. Fight your inner-pack rat at every turn. If
you haven’t used something in the past year, toss it, donate it to charity or sell it in a yard sale.

Clean everything.
Cleaning is the single most cost effective way to make your home more attractive to buyers.
Floors, windows, walls, doors, baseboards...everything! Give extra care and attention to the two
most important rooms in a buyer’s mind: bathrooms and kitchens. Once it’s clean, keep it clean!
You never know what day your ideal buyer will visit.

Continued….
Repair as much as you can, within reason.
During your “home tour” identify anything that’s broken, half-finished or simply doesn’t
work. Fix all the little things like leaky faucets, doors that squeak or that don’t close properly
and small cracks in the ceiling.

Some repairs are absolutely vital, like a leaky roof or basement. Nothing kills a sale faster
than signs of water damage. If there’s an unsafe electrical problem you must fix this too, for
the good of the sale and the buyer’s safety (not to mention your own).

Depersonalize your home.
Remember, you want buyers to walk through your house and feel like it’s their home, not
yours! People just don’t have good visual imagination. They won’t see past your cluttered
wall of family portraits, your collection of curling trophies or your ‘eccentric’ home decor.
These things are guaranteed to prevent buyers from emotionally placing themselves in your
home. Remove everything that’s too much about you, and ask your REALTOR® for help
deciding.

Continued….
Never underestimate the power of paint.
Strong colours on the walls or wild wallpaper make it hard for buyers to imagine their
furniture in your house. Consider repainting your home in bright, neutral colours that will
enhance a room’s size and look more inviting. Next to cleaning your home, paint is the most
cost-effective way to increase your home’s appeal, and attract offers.

Add some beautifying touches.
Replacing tattered old curtains with some fresh draperies may make a world of difference.
Mirrors on the wall will help rooms feel far bigger. A few new houseplants will add
undeniable appeal. Pay special attention to the outside of your home. Trim the trees, weed
the garden and consider planting a few new flowers. Your home needs to make a great first
impression with some serious “curb appeal.” You don’t need to spend a fortune to make a
big difference.

Please contact me for a personal consultation
and free market value appraisal.

Direct Line: 416-723-3640

michaelcar@royallepage.ca

www.michaelcar.com

Michael Car

For Sale by Owner Presentation

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