SlideShare une entreprise Scribd logo
1  sur  37
Télécharger pour lire hors ligne
Twitter Hashtag #naripsf




How To Use Social Media
To Promote Music




                         Presentation By:
                         Michael Brandvold
                         Hisham Dahud
Twitter Hashtag #naripsf




Takeaway
•How to use your website, Facebook, Twitter & YouTube
•Building and engaging an online community of fans
•Things you can do to increase web traffic




         Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Create a Plan
“Failing to plan, is planning to fail.”




       Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Your Team
• D.I.Y. = BYOB
•   Do it Your Self(ves)

    Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Website
•Branding


   Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Website
•Automation


   Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Website
•Blogging


   Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Website
•Email Lists


   Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Website
•Data


  Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Facebook




  Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Facebook
•Profile vs Page vs Subscribe



    Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Facebook
•Building a fan page


   Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Facebook
•Increase your likes,
comments, shares



     Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Facebook
•Can you buy your fans?



    Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Facebook
•Best practices & proper
etiquette



     Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf



Social Commerce 
A recent report said that Facebook users who purchase
inside of Facebook have shopping carts that are 7-10%
larger.

•90% of consumers online trust recommendations from
people they know.
•70% trust opinions of unknown users.
•67% of shoppers spend more online after
recommendations from their online community of friends.

A product posted on a Facebook Wall or shared in a user’s
blog is a recommendation of trust.
         Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Twitter
•Increase your followers,
retweets, mentions


     Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Twitter
•Twitter lingo

    Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Twitter
•Best practices and proper
etiquette


     Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Twitter
•How to write “good” tweets


    Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Value of a Share &
Tweet 
• Facebook share = $14
• Facebook “Like” = $8
• Tweet = $5
• Twitter follow = $2
Source: ChompOn


            Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Media
•YouTube

  Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Media
•Photos

   Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Media
•Other platforms

   Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Mobile
•How and when to use
mobile


    Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Mobile
•Useful mobile apps

   Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Mobile
•Do you need a app?

   Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




            Viral



Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




SEO Basics
•Title, Content, Tag

   Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




    Google+ 



Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Call to action to buy




  Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Prioritization 
Master your website, Facebook, Twitter,
and Youtube first before splintering
your attention to the other networks.



      Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




What Does a
Social Media
Friendship Mean? 
The dotcom bubble burst because everyone thought
eyeballs to a website were all that mattered.

Eyeballs, Likes, Followers mean nothing if they don’t
convert.
         Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf




Quoting a famous commander, Jean-Luc Picard:




  “ENGAGE!”
      Presentation By: Michael Brandvold & Hisham Dahud
Twitter Hashtag #naripsf


 Thank you for attending!
Contact Us


Michael Brandvold
•me@mikebrandvold.com
•@michaelsb
•www.MichaelBrandvold.com

Hisham Dahud
•hisham@famehouse.net
•@Hishamdahud
•www.FameHouse.net

Contenu connexe

Dernier

PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 

Dernier (20)

PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 

How To Use Social Media To Promote Music

Notes de l'éditeur

  1. \n
  2. \n
  3. HANDOUT\ntouring?recording?releasing?merchandise?monetize recordings?\n
  4. the true definition of DIY - BYOB\n
  5. google alerts, how to monitor\nowning your brand online\nowning real estate\ntotal control of your brand\n
  6. discuss examples\nhootsuite\nwordprress plugins\n\n
  7. From Meredith Chin, Facebook: How many Facebook posts per day - 3 to 4\nHow many Twitter posts per day - 8 to 10\nHow many blog posts per week - 3 to 4\n
  8. how to gather emails – at live shows, online\nlist a few services - fanbridge, mailchimp, nimbit, topspin\nfacebook fan vs email list and ownership\nproper optin to list\nhow to write - keep focused on 1-2 topics at most\nhow often to email\n\n
  9. top level important date to review - unique visitors, page views (overall to site) and then specific to content\nwebsite\nfacebook\ntwitter\nyoutube\n
  10. Bring people up to speed with whatever the “new” Facebook has in store\n
  11. Bring people up to speed with whatever the “new” Facebook has in store\n
  12. Bring people up to speed with whatever the “new” Facebook has in store\n
  13. Bring people up to speed with whatever the “new” Facebook has in store\n
  14. Bring people up to speed with whatever the “new” Facebook has in store\n
  15. Bring people up to speed with whatever the “new” Facebook has in store\nfacebook ads\n
  16. Bring people up to speed with whatever the “new” Facebook has in store\n
  17. Bring people up to speed with whatever the “new” Facebook has in store\nposting on walls\nhow to properly use event invites\nrespond to all fans comments and posts\n
  18. \n
  19. scheduled tweets\n\nbufferapp\n
  20. (hashtags, mentions, #FF, etc…)\n@reply\n
  21. More than one post.\n Not the same post. \n Avoid words and phrases like; Get Rich, Earn Money, Free Software. \n Profile description. \n Link to your website. \n Profile picture. \n
  22. think about characters when retweeted and replied\n\nseo applies, think about search, think about branding, think of it as a headline\n\ninclude links\n
  23. ChompOn was able to directly attribute sales to the original action and took the total revenue attributed to each action and divided it by the total number of shares/Tweets. ChompOn is working with 50 partners including Blackbook Magazine, JDeal and the wine vertical of flash sales site Beyondtherack, to power Groupon-like crowdsourced coupons.\n
  24. channel page\n\nembedding videos\n\nview counts\n\nreply to comments - it’s a social network too!\n\nsubscribe and message\n
  25. tagging on fb\n\nmobile\n
  26. like MySpace, ReverbNation, Stumbleupon, and Digg \nbandcamp\nnimbit\ntopspin\nbandzoogle\n\n
  27. The power of smartphones – allows you to directly deliver content to fans,\nat your shows, in the studio, at rehearsals, \n
  28. provide list Touch upon Hootsuite aps, Instagram, 4-square, Viddy \n
  29. what services can build apps\nmobile roadie\nibuildapp.com\n
  30. what it is and can you make it happen\n
  31. back linking\n\nRealistic expectations\nThings you can do today to increase SEO\nselecting your keywords\n
  32. What it is\nCurrent benefits and drawbacks\nIt’s potential down the road\n
  33. When is the right time to ask people to buy? \n80/20 rule: 80% of the posts should have nothing to do with selling, 20% should have to do with buy this. \nBecome your own fan, buy your own CD, assess you’re the buying situation yourself, look at every screen, every email. Make it as easy as possible, and as few as steps as possible. \n
  34. \n
  35. \n
  36. \n
  37. \n