How You Can Become a Authority and How You Can Succeed with Your Career Goals. How to use social media to grow your career.

1. Michael Brandvold Marketing Presents:
Planning For Success
How You Can Become a Authority and How You
Can Succeed with Your Career Goals
a presentation for Pyramind
@michaelsb
Michael Brandvold www.MichaelBrandvold.com 1
Thursday, February 21, 13

2. Michael Brandvold Marketing Presents:
My Path
• College Radio
• Management Firm
• Record Label
• Rock Magazine
• KISS Otaku
• Sony Signatures
• Michael Brandvold Marketing
Michael Brandvold www.MichaelBrandvold.com 2
Thursday, February 21, 13

3. Michael Brandvold Marketing Presents:
Depth of Experience
Don’t be a one trick pony. Learn and
experience as much as possible.
Understand many areas of the business.
Michael Brandvold www.MichaelBrandvold.com 3
Thursday, February 21, 13

4. Michael Brandvold Marketing Presents:
Dream Big
I am a fan, I love music, I grew up with
KISS. I dreamed about working with
them as a kid.
I made my dream come true.
Michael Brandvold www.MichaelBrandvold.com 4
Thursday, February 21, 13

5. Michael Brandvold Marketing Presents:
Michael Brandvold Marketing
•How did I do it? What was my plan?
•You NEED a plan.
•You NEED goals.
•You NEED to always review.
•Be prepared to pivot.
Michael Brandvold www.MichaelBrandvold.com 5
Thursday, February 21, 13

6. Michael Brandvold Marketing Presents:
Authority
•Be seen as the expert.
•Authority means trust.
•Share your knowledge.
•Focus on the community.
•Business and success will find you.
Michael Brandvold www.MichaelBrandvold.com 6
Thursday, February 21, 13

7. Michael Brandvold Marketing Presents:
Authority
If you look around the room and you’re
the smartest person in the room, then
you’re the wrong room.
Lorne Michaels
But you being in that room makes it the
right room for everyone else.
Michael Brandvold
Michael Brandvold www.MichaelBrandvold.com 7
Thursday, February 21, 13

8. Michael Brandvold Marketing Presents:
Always Say Yes
Figure out how to do it later.
Michael Brandvold www.MichaelBrandvold.com 8
Thursday, February 21, 13

9. Michael Brandvold Marketing Presents:
It’s All About Perception
•You need to appear in demand and busy.
•People want to work with those in demand.
•Always be marketing yourself.
Michael Brandvold www.MichaelBrandvold.com 9
Thursday, February 21, 13

10. Michael Brandvold Marketing Presents:
Podcasts, Webinars & eBooks
•Expand your presence.
•Repurpose your content.
•Follow your passion.
Michael Brandvold www.MichaelBrandvold.com 10
Thursday, February 21, 13

11. Michael Brandvold Marketing Presents:
It’s A Social World
•Networking happens just by being social.
•Share everything.
•Show your personality.
Michael Brandvold www.MichaelBrandvold.com 11
Thursday, February 21, 13

12. Michael Brandvold Marketing Presents:
Where Should You Be?
•Not every social network.
•The Big Four: Facebook, Twitter, YouTube
and Your Website.
•Klout - who is influential
•Needs to be part of your life, not work.
•Content is king.
•Everything in your life is content.
Michael Brandvold www.MichaelBrandvold.com 12
Thursday, February 21, 13

13. Michael Brandvold Marketing Presents:
KISS School of Marketing:
11 Lessons I Learned While
Working With KISS
Over 3000 downloads
Michael Brandvold www.MichaelBrandvold.com 13
Thursday, February 21, 13

14. Michael Brandvold Marketing Presents:
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS
The Secret to
Success is to
Offend the
Greatest
Number of
People
Quote by George Bernard Shaw, repeated by Gene Simmons.
Michael Brandvold www.MichaelBrandvold.com 14
Thursday, February 21, 13

15. Michael Brandvold Marketing Presents:
Passion
• Post with Passion
• Don’t post with Anger
• Never impersonate
Michael Brandvold www.MichaelBrandvold.com 15
Thursday, February 21, 13

16. Michael Brandvold Marketing Presents:
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS
It’s All
Branding
Michael Brandvold www.MichaelBrandvold.com 16
Thursday, February 21, 13

17. Michael Brandvold Marketing Presents:
Your Brand?
• Everything you post.
• Every comment you leave.
• Every photo you take.
• What your friends and fans think you are.
• Every action paints a picture of your
brand.
Michael Brandvold www.MichaelBrandvold.com 17
Thursday, February 21, 13

18. Michael Brandvold Marketing Presents:
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS
Everything You Do Will
Not Succeed
Michael Brandvold www.MichaelBrandvold.com 18
Thursday, February 21, 13

19. Michael Brandvold Marketing Presents:
Keep Producing Content
•Look at results, adapt and move forward.
•Let the numbers paint the picture.
•Use available data: Facebook, YouTube,
Google, WordPress
•Nobody remembers the failures.
Michael Brandvold www.MichaelBrandvold.com 19
Thursday, February 21, 13

20. Michael Brandvold Marketing Presents:
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS
If You Don’t Ask For It You
Won’t Get It
Michael Brandvold www.MichaelBrandvold.com 20
Thursday, February 21, 13

21. Michael Brandvold Marketing Presents:
Ask For Support, Ask For
Shares, Ask For The
Opportunity.
Michael Brandvold www.MichaelBrandvold.com 21
Thursday, February 21, 13

22. Michael Brandvold Marketing Presents:
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS
Separate
Business and
Pleasure
Michael Brandvold www.MichaelBrandvold.com 22
Thursday, February 21, 13

23. Michael Brandvold Marketing Presents:
Follow The Business and
Don’t Let Personal Feelings
Get In The Way.
Michael Brandvold www.MichaelBrandvold.com 23
Thursday, February 21, 13

24. Michael Brandvold Marketing Presents:
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS
Listen To Your Fans, You
Work For Them
Michael Brandvold www.MichaelBrandvold.com 24
Thursday, February 21, 13

25. Michael Brandvold Marketing Presents:
Always Be a Fan
Never forgot who are doing this for... the
fans, the customers.
You need to ALWAYS be one.
Michael Brandvold www.MichaelBrandvold.com 25
Thursday, February 21, 13

26. Michael Brandvold Marketing Presents:
Believe In What You Do.
Don’t aim for success if you want it; just
do what you love and believe in, and it
will come naturally.
David Frost
Michael Brandvold www.MichaelBrandvold.com 26
Thursday, February 21, 13

27. Michael Brandvold Marketing Presents:
Thank You!
Get a FREE copy of my ebook:
KISS School of Marketing: 11 Lessons I
Learned While Working With KISS
http://noisetrade.com/michaelbrandvold
Twitter @michaelsb
Facebook www.facebook.com/michaelbrandvoldmarketing
Web www.MichaelBrandvold.com
Email me@mikebrandvold.com
Michael Brandvold www.MichaelBrandvold.com 27
Thursday, February 21, 13