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Why should businesses use Google Plus? Do we really need another social network?
In this presentation, we look at seven compelling reasons for marketers and businesses to get involved with Google Plus.
2. 1
To improve your ranking on Google Search
very
^
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3. “Google is already
‘experimenting’
with making clicks
+1 on +1 buttons one
of the more than
200 signals
informing its search
algorithm”
Google Spokesperson, quoted in
AdAge Digital Dec 2011
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4. More and more search results now carry social
recommendations from Google+ friends
5. 2 Because
Google is adding
a social layer
to everything it does
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6. Google
CEO social?
Why go
Larry Page
just
changed
the rules spent on site ...
Because social is winning the battle
for time
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7. ... and now also for total visits
Google
Facebook
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8. 3 Consumer Opinions Matter
Two thirds of the
economy is
influenced by
personal
recommendations
Source: McKinsey and Company
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9. If you’re not
available in their
social space, will
they still remember
you when they’re
asked for a
recommendation?
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10. 4
70
Google+ already has
62 million users
Estimate by Paul B Allen December 27 2011
60
50
40
30
20
10
0
JUL AUG SEP OCT NOV DEC JAN
11. If the current growth rate of
625,000 new users a day
continues, by the end of 2012
Google+ will have
400
Million
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12. That’s a market
too big to ignore
“Social media is where our customers are,
and that’s why we need to be there.”
Fortune 500 Retailer
13. Early Birds Get The Followers
5 How well would you be doing now on
Facebook if you’d been there from the
start? Now leading brands are rushing to
set up Google Plus pages and reap the
search benefits.
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14. 6 It’s Smart Social CRM
Google+ Circles make it easy to segment your audiences
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15. Your VIP customers
can be treated with
the TLC they deserve
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16. Hot Prospects can
receive messages that
are quite different
from those shown to
loyal customers
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17. 7 Social Media can be slow
The average
social media campaign
takes 3-12 months to show results.
18. That’s why it’s
so important to
START NOW
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19. Learn more about
our Online
Training Program:
How to use
Google Plus
for Business
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