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ANSWERING SIX QUESTIONS THAT WILL ENERGIZE OUR COMMUNITY THROUGH STRONGER PHILANTHROPY Michael E. guillot www.gaddguillot.com 919.545.4086 THE NEW NORMAL 1
Michael E. Guillot Lifelong Louisiana resident…until Katrina Entire career in nonprofits Education Healthcare Social Service Arts Consulting Practice Research in the nonprofit sector Identity and role Board chairs and members Executives 2
3
Six Questions for You Why are you here? Who else needs to know about what you are learning? What opportunities may be emerging for your leadership? How will you take action on what you’ve learned? When can you expect to see some changes from this new learning? Where do you go from here? 4
There is always an easy solution to every human problem –  neat, plausible, and wrong. 5 Initial Thoughts
What is new about normal? 6
What does this mean for leading change? 7
What does this mean for philanthropy? 8
Due to budget cuts,  light at end of tunnel will be out. 9 Some Realities about Tough Times
What Goes Down, Must Come Up The Business Cycle What place in the cycle are your best donors and prospects right now? Where are you in the cycle? Getting out of your own backyard Three factors you can rely on: Linkage Ability Interest There are other ways to help besides money 10
One Idea, Three Reasons State your mission in six words or less What three reasons can you give a prospective donor to encourage their investment in your mission? 11
Double Their Rewards Say “Thank You” every chance you get Keep donors informed as to how you are doing With permission, use their names Update your acknowledgement and recognition programs Treat them as “insiders” 12
Make It Personal, Real Personal Get on the phone Get out of your office Use facility tours to your full advantage Let them get to know you as you are doing your work Involvement leads to giving Talk and listen to your donors every day 13
Size Matters Big money follows big ideas Think about visionary impact Create a long-range, broad menu of gift and involvement opportunities Look for collaborative partners and strategic alliances Consider non-traditional methods to secure funding 14
Go to the Well Askfor an investment Ask for ideas Ask for other people who might be interested Ask for their help Ask for their advice Ask 15
Why does what we do matter? Who cares about us and our future? What opportunities are emerging that require our attention? How can we move toward our dreams? When can we expect results? Where do we go from here? What are the six questions? 16
Why does what we do matter? Getting things done The reality about our communities The table for conversation Mission as bottom line Vision as ROI Case as the story 17
Who cares about us and our future? Cornerstone Constituents Community Leadership 18
19 Constituent Cornerstone Leadership Community
20 Cornerstone Board	 Staff Current Partners Clients
21 Constituent Donors (Current, Lapsed, Long Ago) Former Board Members Friends
22 Community Corporations/Foundations Businesses/Professionals Civic Organizations	 Shared Interests
23 Leadership Determine Leadership Levels Advanced Gifts $10,000+ Special Gifts $ 5,000 Major Gifts $1,000 From each segment of the other three divisions, identify individuals who can give or get each leadership level
What opportunities are emerging that require our attention? Meaningful Change Sustainable Efforts Results that Count Collaborations Technology Philanthropy as a leadership conversation Engagement of board members 24
How can we move toward our dreams? Time Insight Connections Resources 25
Direct mail/email Telephone Web sites Special events Merchandising 26 SmallInvestments
Foundation grants Corporate support Major gifts Capital campaign Planned gifts 27 BigInvestments
When can we expect results? Short term Self-evident Shared Celebrate 28
Where do we go from here? Tomorrow morning Sharing is learning Budget as a tool  Planning as necessity Retreating to advance 29
An Interlude Find someone who is not part of your own organization… Have the following conversation with them, filling in the blanks: Right now, investing in our organization could be the best investment you’ll ever make. We have the potential to ______  (big picture vision) in our community. With your partnership, we could _______ (direct result from their financial support) by the end of the year. 30
D. C. al fine There is no done Questions matter more than answers Look – Think – Act – Look again 31
The readiness is all Discovery Remaining open Commitment to the sector Creating communities of inquiry 32
Your 30 day action plan By May 28, I will… Teach what I’ve learned to… Start doing this every day… Stop doing… Tell the following people our story… Find another partner in change… 33
34
Central Louisiana Community Foundation and Tom Harmeyer 35 Special Thanks
ANSWERING SIX QUESTIONS THAT WILL ENERGIZE OUR COMMUNITY THROUGH STRONGER PHILANTHROPY Michael E. guillot www.gaddguillot.com 919.545.4086 THE NEW NORMAL 36

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Six Questions in the New Normal

  • 1. ANSWERING SIX QUESTIONS THAT WILL ENERGIZE OUR COMMUNITY THROUGH STRONGER PHILANTHROPY Michael E. guillot www.gaddguillot.com 919.545.4086 THE NEW NORMAL 1
  • 2. Michael E. Guillot Lifelong Louisiana resident…until Katrina Entire career in nonprofits Education Healthcare Social Service Arts Consulting Practice Research in the nonprofit sector Identity and role Board chairs and members Executives 2
  • 3. 3
  • 4. Six Questions for You Why are you here? Who else needs to know about what you are learning? What opportunities may be emerging for your leadership? How will you take action on what you’ve learned? When can you expect to see some changes from this new learning? Where do you go from here? 4
  • 5. There is always an easy solution to every human problem – neat, plausible, and wrong. 5 Initial Thoughts
  • 6. What is new about normal? 6
  • 7. What does this mean for leading change? 7
  • 8. What does this mean for philanthropy? 8
  • 9. Due to budget cuts, light at end of tunnel will be out. 9 Some Realities about Tough Times
  • 10. What Goes Down, Must Come Up The Business Cycle What place in the cycle are your best donors and prospects right now? Where are you in the cycle? Getting out of your own backyard Three factors you can rely on: Linkage Ability Interest There are other ways to help besides money 10
  • 11. One Idea, Three Reasons State your mission in six words or less What three reasons can you give a prospective donor to encourage their investment in your mission? 11
  • 12. Double Their Rewards Say “Thank You” every chance you get Keep donors informed as to how you are doing With permission, use their names Update your acknowledgement and recognition programs Treat them as “insiders” 12
  • 13. Make It Personal, Real Personal Get on the phone Get out of your office Use facility tours to your full advantage Let them get to know you as you are doing your work Involvement leads to giving Talk and listen to your donors every day 13
  • 14. Size Matters Big money follows big ideas Think about visionary impact Create a long-range, broad menu of gift and involvement opportunities Look for collaborative partners and strategic alliances Consider non-traditional methods to secure funding 14
  • 15. Go to the Well Askfor an investment Ask for ideas Ask for other people who might be interested Ask for their help Ask for their advice Ask 15
  • 16. Why does what we do matter? Who cares about us and our future? What opportunities are emerging that require our attention? How can we move toward our dreams? When can we expect results? Where do we go from here? What are the six questions? 16
  • 17. Why does what we do matter? Getting things done The reality about our communities The table for conversation Mission as bottom line Vision as ROI Case as the story 17
  • 18. Who cares about us and our future? Cornerstone Constituents Community Leadership 18
  • 19. 19 Constituent Cornerstone Leadership Community
  • 20. 20 Cornerstone Board Staff Current Partners Clients
  • 21. 21 Constituent Donors (Current, Lapsed, Long Ago) Former Board Members Friends
  • 22. 22 Community Corporations/Foundations Businesses/Professionals Civic Organizations Shared Interests
  • 23. 23 Leadership Determine Leadership Levels Advanced Gifts $10,000+ Special Gifts $ 5,000 Major Gifts $1,000 From each segment of the other three divisions, identify individuals who can give or get each leadership level
  • 24. What opportunities are emerging that require our attention? Meaningful Change Sustainable Efforts Results that Count Collaborations Technology Philanthropy as a leadership conversation Engagement of board members 24
  • 25. How can we move toward our dreams? Time Insight Connections Resources 25
  • 26. Direct mail/email Telephone Web sites Special events Merchandising 26 SmallInvestments
  • 27. Foundation grants Corporate support Major gifts Capital campaign Planned gifts 27 BigInvestments
  • 28. When can we expect results? Short term Self-evident Shared Celebrate 28
  • 29. Where do we go from here? Tomorrow morning Sharing is learning Budget as a tool Planning as necessity Retreating to advance 29
  • 30. An Interlude Find someone who is not part of your own organization… Have the following conversation with them, filling in the blanks: Right now, investing in our organization could be the best investment you’ll ever make. We have the potential to ______ (big picture vision) in our community. With your partnership, we could _______ (direct result from their financial support) by the end of the year. 30
  • 31. D. C. al fine There is no done Questions matter more than answers Look – Think – Act – Look again 31
  • 32. The readiness is all Discovery Remaining open Commitment to the sector Creating communities of inquiry 32
  • 33. Your 30 day action plan By May 28, I will… Teach what I’ve learned to… Start doing this every day… Stop doing… Tell the following people our story… Find another partner in change… 33
  • 34. 34
  • 35. Central Louisiana Community Foundation and Tom Harmeyer 35 Special Thanks
  • 36. ANSWERING SIX QUESTIONS THAT WILL ENERGIZE OUR COMMUNITY THROUGH STRONGER PHILANTHROPY Michael E. guillot www.gaddguillot.com 919.545.4086 THE NEW NORMAL 36