Body Of Work 3.0 3 11

Body of Work
Communications and publicity measurably informing and
persuading about products, services, and key events

Deterministic Marketing driving quantifiably higher response
rates, customer acquisition and retention, improved share
and bottom lines

Michael James • 513-218-7445 • mike_james2002@hotmail.com

Interactive
Website Development
Online and E-mail Promotion
Concepts, copy writing, graphic design direction, vendor management


Interactive
Effective differentiation in a crowded,
fragmented, commoditized market, increases
new accounts (>200), boosts phone order
volume, sales (15%) and profitability.


Interactive

Improved website, merchandising, site functionality
and customer loyalty promotion increase site traffic
(35%), new accounts (>450), online orders (>20%),
while reducing order entry costs (50%).


Interactive

Increasing e-mail promotional reach to new
channels and 100-thousand-plus customers daily
results in hundreds of new accounts, and higher
call center sales (>10%).


Interactive
TSC Rewardssm customer loyalty program
generates 20-thousand customer inquiries, new
accounts (+18%), increases product sampling
(400%), online order frequency, and average
order size.


Publicity
B2B and B2C Publicity Generation
Background research, copy writing, image development, media placement


Publicity


Publicity

Best-kept secret no more! The
national launch of this newly-re-
branded company receives excellent
trade media publicity, boosting new
accounts (200) and sales (15%).

Effective PR, publicity and trade media
relations result in solid national
exposure (event coverage, interviews,
articles) of customer loyalty programs,
improving customer retention (>10%).


Publicity

One company’s global branding makeover was
documented in a detailed 12-page case study – a
format too cumbersome for the average reader.

The success story was rewritten in a concise one-
page format for effective distribution to investors,
distributors, and customers.


Internal Communications

The Pentagon must communicate in a clear and
unmistakable manner to senior Air Force leadership
worldwide regarding achievement of a critical program
milestone.

The objective? Effectively dispel serious
misinformation regarding reports of program
cancellation or risk loss of leadership support and
critical implementation momentum on this $2.4B ERP
program.


B2B Marketing Communications
Apparel Catalogs
Corporate Capabilities Brochures
Client Retention Newsletters
Concepts, copy writing, production and design direction



Taking catalog marketing to a higher level: Customer reach
increases (35%) at reduced expense (27%), driving up sales and
profitability by shifting call center traffic to more profitable web
orders (20%).



As part of a business development initiative a defensive strategy dimension is developed to
strengthen customer retention via the sharing of best practices.



Your own customers
don’t fully understand
what you do?

Tell your story in a
simple, clear,
compelling way.

Result: Over 400 new
accounts and
increased sales
(>15%).



To help overcome low penetration of liquefied petroleum gas markets a factual, visual
depiction is used to show how your products help customers in ways they never thought
possible or profitable – at each point in a long distribution chain.



Promote an undeniable Value Proposition: Your products outperform less costly - and less
durable - competitive units, providing a ROI of thousands of dollars every time your
customers use them.


The LPG and NH3 Industry Corporate Overview
The LPG and NH3 Industry Product Transfer & Recovery Solutions
Blackmer® is part of Dover Corporation, a multi-billion dollar
global producer of innovative equipment, specialty systems and
value-added services for four key markets: The LPG/NH3 Experts
When it comes responding to the needs of producers,
Engineered Fluid Electronic Industrial distributors and retailers no one delivers greater expertise
Management or customer-focused solutions than Blackmer.
Systems Technologies Products

Benefits of Blackmer Industry Expertise
 Pump Solutions Group (PSG™), leading provider
Product Technology – Whatever the application, Blackmer
of high-quality, innovative pumping solutions is
pumps and compressors meet the challenges of handling
comprised of the world’s premier pump technology
liquefied gases through superior product design that
companies focused on the business
of fluid transfer. delivers high efficiency, quiet operation, easy maintenance
and long-term durability.
 Part of Dover Corporation’s Fluid Management
segment, PSG is a fully-integrated company with Product Reliability – A product is no better than its day to
global scale and world class manufacturing day performance, and Blackmer products are valued for
facilities in the United States, Germany, China, their excellent uptime and continuous duty capability,
India and France. backed by an industry leading extended warranty and
Performance Assurance.

Solution-oriented Customer Focus – Every Blackmer
engineering, sales, product and customer care specialist
Bulk Plants | Cylinder Filling | Bulk Distribution | Transportation | Auto Fuel | Liquid Terminals | Refineries knows that to help customers we must listen closely and The LPG and NH3 Industry Product Transfer & Recovery Solutions
1
understand their businesses so we can develop the best
solution for their situation.
2
Blackmer delivers world class solutions to Sl i d i n g Re c i p r o c a t i
all points of the LPG/NH3 distribution chain Va n e Pump s ng
Ga s
13 Co m r e s s or s
p
 Refineries - Loading/unloading
 Liquid Terminals -
Loading/unloading and product

A power point presentation (excerpted here) effectively communicates transfer
 Transport - Mobile transport in
bobtails and transport trucks

about sub-optimized market opportunities, for translation for  Bulk Storage Facilities -
Loading/unloading, product
transfer, product and vapor

distributors throughout the Americas, Europe, Russia, and China. recovery
 Cylinder Filling Plants -
Loading/unloading, cylinder filling,
product and vapor recovery
 Bulk Distribution & Cylinder
Retailing - Unloading, cylinder
filling, product and vapor recovery
 Auto Fuel - Unloading, vehicle
The LPG and NH3 Industry Product Transferand Recovery Solutions
filling, product & vapor recovery

Handling a Wide Range of Liquefied Gas Products
The LPG and NH3 Industry Product Transfer & Recovery Solutions
Blackmer Sliding Vane PumpsPropane, Butane, Autogas, Anhydrous Ammonia (NH3)
LPG,
for LPG and NH3
The LPG and NH3 Industry Transfer and Process Flow Solutions LGL/LGLD Multi-Purpose Sliding Vane Pumps 12

Rugged pumps designed for terminal and bulk plant service, multiple
cylinder filling applications, vaporizers, bobtail and transport duty, and
engineered to perform wherever high speed gas transfer is required.

Features & Benefits
Single-or double-ended drive shaft models offered in 2-, 3- and 4-inch port sizes for flexibility in
positioning for clockwise or counter-clockwise shaft rotation LGF & LGB Cylinder LGL/LGRL Fueling & LGLD
Newly-increased speeds bring greater capacity to LGLD3 and LGLD4 pumps with speeds of 870 rpm Filling Pumps Multi-Cylinder Filling Pumps Multi-Purpose Pumps
and 200 gpm (45 m3/h), and 800 rpm and 400 gpm (91 m3/h), respectively
LGLD2 pumps often mounted to chassis of a bobtail or to a steel pad welded to the tank
LGLD3 and LGLD4 models can be variously mounted to a transport, generally near or between tank
landing gear brackets
Models feature internal relief valve, replaceable casing liner and end discs for easy rebuilding of
pumping chamber if ever required
Standard construction includes Buna-N mechanical seals and Duravanes ® for handling LP Gas or NH 3
UL listed for use on propane, butane, anhydrous ammonia and propane / butane mixes
LGL 158 Continuous LGLH2 High TLGLF Bobtail
Liquid Bulk Storage Bulk Distribution/ Duty High Pressure Pumps Pressure Pumps & Transport Pumps
Refineries Transportation Cylinder Filling Plant Auto Fuel
Terminals Facilities Cylinder Retailer
Why Blackmer? Loading/ Loading/ Product Loading/ Product Transport Loading/ Cylinder Loading/
Bobtails Unloading
Unloading Unloading Transfer Unloading Transfer Trucks Unloading Filling Unloading
Industry professionals know the importance of equipment reliability and performance. Select any of the interactive buttons above to view a specific product detail page
• • • • • • • • • • or click anywhere else on this page to skip the product detail section.
They understand the risks and costs of relying upon less capable, less durable pumps and compressors. 19

From experience they know Blackmer products are built to outlast and outperform.
22 < Previous Return to List of Products Next >

27 Bulk Plants | Cylinder Filling | Bulk Distribution | Transportation | Auto Fuel | Liquid Terminals | Refineries



The economy weakening and factory orders slowing, this sales
brochure provides compelling stories of cutting-edge
capabilities, best-of-class customer service, and competitive
pricing.



Self-guided product training for
new life insurance agents included
modular video and instructional
handbook.


Proper visual display and merchandising
based upon sales, traffic management and
trade show ROI objectives are critical to
effective prospect qualification and sales
follow-up.

These major national tradeshow displays were
augmented with light, easily transportable pop-up
displays to further reduce costs, increase show ROI
and take advantage of sales opportunities closer to
the customer.


B2C Marketing Communications
Lifestyle and Financial Newsletters
POP Brochures
Concepts, copy writing and design direction



Designed to help forge “life-long” customer relationships
and build repeat business, this monthly consumer lifestyle
newsletter series increased customer retention (15%).



To counter negative industry
perceptions a company promotes its
core values on ethical practices,
technological savvy and service, to
associates and consumers alike.


Direct Mail
National Direct Mail Campaigns
Concept, copy writing, mail production, effectiveness measurement


Direct Mail


Corporate Communications
Corporate Values Statement
Internal Associate Newsletters
Concepts and copy writing



A financial
services company
grows very
quickly,
establishing new
offices nationwide.

This associate
pocket card was
developed to
establish the key
corporate values
governing and
guiding the
company and its
associates.


Branding
Concepts, icon development, market research,
copy writing, and branding agency direction


Branding


Corporate Video Production
Corporate Orientation and Product Training
Mayflower National Life Insurance Company

View an excerpt online: http://www.visualcv.com.michaeljames3885

Concept, scriptwriting, production and direction
One–hour training video and companion instructional handbook


Body Of Work 3.0 3 11

Recommended

Recommended

More Related Content

Similar to Body Of Work 3.0 3 11

Similar to Body Of Work 3.0 3 11 (20)

Recently uploaded

Recently uploaded (20)

Body Of Work 3.0 3 11