The second webinar in the series – From concept to consumer – make your IoT idea a commercial reality – focusses on Big Data and IoT – the opportunities and the challenges. Now I’ve got all this data, what do I do with it? This webinar explored: •Explore the challenges that IoT solutions face with the potential explosion of data generated from a multitude of sensors •Discussion around local processing vs. cloud. Connectivity issues and how to best manage the challenges, incl power management •Mashing up data from multiple (trusted) sources to provide solutions greater than the sum of their parts. Community offerings •Just because you can collect data, should you? •Once you have a big bucket of data, what next? Mine it? Share it? Help!

1. labs.mediatek.com
EdKay MediaTekLabs
BigData& IoT
Opportunities&challenges

2. Thanks to
2

3.  MediaTek Labs aims to accelerate and support
the path from idea to product
 Webinar series to focus on elements within
the product design and development phase
• This webinar: Big Data
3

4. Topics
4
▪ Background
▪ Intro to MediaTek
▪ Capturing data
▪ Iotic Space
▪ What do I do next?

5. TVs
DVD/Blu-ray
disc players
GPS
Tablets
Smartphones Game station
Wearables
MEDIATEK TECHNOLOGIES
ARE ALL AROUND US

6. Ranked by revenue 2014
Connectivity
network
Feature
phone
Digital
TV*
DVD/BD
player
Optical disc
drive
Tablets
Smartphone
…WITH MARKET LEADING POSITIONS
IN MANY CATEGORIES
We enable more than
1 Billion devices each year

7. MediaTekLabs™
ADeveloperCentricEcosystem
▪ Global program – free to join
▪ One Stop Solution
▪ Supporting developers:
• Device creation
• App development
• Services
Labs.mediatek.com

8. Enabling Solution Success
8
 Dev resources
 Insights and inspiration
 Access to hardware
 SDKs for makers (Arduino),
professional developers
(C/Eclipse), OpenWrt Linux & Keil
 Technical support
 Peripherals (sensors, etc)
 Cloud management of device data
 Developer advice & matchmaking
 Design, production &
go-to-market help

9. The best solution partner for IoT
9

10. MediaTek LinkIt™ Portfolio
10
Software&HardwareDevelopmentPlatformsforWearables&IoT
LinkIt Smart 7688 labs.mediatek.com/7688
• Open source WiFi platform for a more connected world
• For professional developers (OpenWRT, Python, node.js)
LinkIt ONE labs.mediatek.com/linkitone
• Unrivalled connectivity on a single board
• For DIY & maker community (Arduino)
LinkIt Connect 7681 labs.mediatek.com/7681
• The simple way to Wi-Fi enable your devices
• For low-cost smart home or office deployment

11. Anewmemberof thefamily
LinkIt 7687 HDK
11
▪ Low power, highly integrated WiFi SoC for IoT devices
• Common toolchain & set of APIs for multiple chipsets
• ARM Cortex-M4F MCU
• Ultra-low power WiFi 1x1 802.11b/g/n
▪ Optimised power consumption (2xAA)
• Compact module for smart home devices
• Comprehensive security engine
▪ AES and 3DES/SHA
• Versatile sensor interfaces
▪ Arduino Uno pinout compatible

12. The IoT value chain
12
Things Networking Communication
services
Big data
analytics
Applications
& services
Simpleapplication,RTOS
Richapplication,Linux/Android
Connectivity

13. Data everywhere
13

14. Data everywhere
14

15. Fundamental shift in scale & scope
15
PC
Home as unit
Mobile internet
Person as unit
IoT
Thing as unit
1x 10x 100x 1000x
1990 2010 2030

16. IoT: connecting the world
16
More
• Connected things
• Applications
• System integrations
• Interactions
• Data
• Services
• Analytics
New devices New apps New services

17. Initial considerations
 Data is the new currency
• User data access may require value add from suppliers
 Data security – sensitive data
• Data transmission
• Data retention
 Regional variations
17

18. Do we need to generate Big Data?
 Dependent upon solution
 May add additional technical considerations
• Connectivity
• Latency
• Performance / battery
 Is it always appropriate?
18

19. Capture & analytics
 Verizon research indicates that only around 8% of companies are
using more than 25% of the data they capture
 The potential to analyse not just obvious data but related
information enables additional business intelligence to be
generated
• Supports machine learning
• Greater customer insight
• Trend analysis
• May be your differentiating service!
19

20. Cloud vs. local
 Some actions prompted by
data need to be immediate
• Context is critical
 Clean and/or encrypted
information
20

21. Now you have the data…?
 Have I captured enough
or even the right data?
 Is there other data that
might add richness to my
data set?
 Should I keep my data to
myself?
• Or is there another way?
21

22. ali.nicholl@iotic-labs.com
@ac_nicholl
Big Data & IoT - Opportunities & Challenges
Ali Nicholl,
Iotic Labs @ioticlabs
21st April, 2016

23. Iotic Labs
Iotic Space
A safe place to
find and exchange

24. Relate
Interact
Iotic Space
Things
Data from
anything Exchange
Mash-
Apps
Share
Find
Iotic Space from Iotic Labs
Share and combine data from anything with anything

25. No man is an island
Gephi visualisation
of social network

26. No industry is an Island
26

27. Collaboration and creation in communities

28. Internet of Transformation

29. Questions
How can we leverage what already exists?
How can/will others leverage what we are developing?
How can we maximise the potential uses?
How does our adaptability compare to the competition?
Can we benefit from, and benefit, a community of users?
Be an expert & collaborate
Just Start
Opportunities and challenges – what does this mean?

30. Town
Square
Just Start –we’d love to help
Enchanted
Map Pin
Enchanted
Appliances
Developer
Portal

31. Get Involved - FWIC
http://www.cambridgewireless.co.uk/futureofwireless
/innovation/

32. In summary
32
▪ Work with MediaTek 
• Labs support to help turn prototypes into commercial products
• Engage with the ecosystem providing expert support and advice
▪ Technical considerations
• Data capture frequency, sensitivity, context, impact on other performance
▪ Data generation and usage will increase
• Data will become the new currency
• Vast new pools of customer data
▪ Analytics will become critical
• Practical and smart use of collected data will be the difference between success and
failure
• Businesses looking to grow their IoT revenue will exploit information they collect.
▪ To better understand and serve customers, improve products and create customized
solutions for individual customers.
▪ Remember the user
• Data protection rules will vary globally
• Security
▪ Normalisation and validation
• Not all data available is appropriate off the shelf (data provenance)
WorkingwithBigData
BIG
DATA
What we know
The rest

33. ▪ Register at: labs.mediatek.com
▪ Download the complementary SDKs
▪ Watch out for the next webinar – May 24th
▪ IoT security – the challenges and opportunities
▪ http://home.labs.mediatek.com/event/webinar-
series-iot-security-the-challenges-and-opportunities/
▪ Questions?
▪ labs.mediatek.com/contactUs
Next Steps

34. Thanks – any questions?
34
ed.kay@mediatek.com ali.nicholl@iotic-labs.com

35. Copyright © MediaTek Inc. All rights reserved.