이스라엘의 떠오르는 벤처 20중 하나인 AppsFlyer 서비스에 대한 자료. AppsFlyer는 app사용자가 어떤 ad network를 통해서 접속하고, 얼마나 click을 했는지, 얼마나 다운로드 받았는지, 얼마나 설치를 했는지 tracking할 수 있다. App store운영하는 사업자나 app개발자에게 매우 유용한 서비스이다.

1. Mobile Advertising Measurement Platform

2. How Loyal Users Discover
Your Mobile App
All-In-One
Universal
Independent
Advertise Anywhere
Track with AppsFlyer
Unbiased

3. What We Do
AppsFlyer is a mobile app measurement platform that allows
app developers, brands, and agencies to measure and
optimize their entire mobile customer acquisition funnel from
one real-time dashboard

4. Mobile App Discovery Fragmentation
Social Media
Ad Networks & Agencies
Search
Cross Sale & Publishers
Direct
Organic, Viral & Burst Effect

5. AppsFlyer’s Integrated Partners (200+)

6. Supported platforms

7. ADVERTISE ANYWHERE TRACK WITH
As a technology, independent, VC backed company,
AppsFlyer offers unparalleled access to the mobile market

8. The Dashboard
Everything you need to know about your apps promotional campaigns
•
•
•
•
•
•
•
•
•
•
Clicks
Paid (non- organic) installs
Organic install
Any media source
Conversion rate
User funnel
In app events and sales
ROI per media source
CSV reports
Complete set of API’s

9. Example:
Ad Tracking & Post-Download Conversion Tracking
Ad Click
•
•
•
•
•
Any traffic source
Banner
In-app
Email/QR code
Ad network
App Store Page
• App Store
• Google Play
App Download
Post- Download
conversion Attribution

10. How It Works?
The Result

11. The Flow
AppsFlyer
Servers
Media
Sources
App Store/
Play
Enables:
• Cost Per Install (CPI)
• Cost Per In-app Action (CPA)
• Revenue Share
• Network Optimization
• Retargeting
User
Device

12. Testimonials
“AppsFlyer tracking enabled us to evaluate the performance of our existing marketing
tools and discover new ones. Furthermore with only one SDK we now have direct
access to a growing number of traffic sources.”
Evgeny K., Marketing Manager, Alawar Entertainment
“AppsFlyer has made a big difference to my understanding of our marketing instantly
- and is by a long way the best looking UI on an analytics package I've ever used”
Chris M. Marketing Director, Mindshapes
“AppsFlyer real-time dashboard had armed us with the tools to turn our promotional
campaigns into a great success while still remaining on budget. ”
Yaron Avisar - International Marketing at Tabtale
Other clients

13. Need & Solution
Before
Spray and pray
Highly targeted/measured campaigns
Highly fragmented app discovery
One dashboard for all channels
Multiple SDKs per channel
Single SDK fits all
Poor campaign visibility
Clear visibility and insights
Very long setup time per channel
Zero setup time
Limited mobile marketing budgets due to poor ROI
measurement capabilities
Marketing budget increase as ROI is measured

14. AppsFlyer for Agencies

15. • Buy media from any source, track and optimize
Ad Agencies Media
Buying, Tracking
And Optimization
Platform
• AppsFlyer allows you to focus on your core business
• Let us deal with technology, SDK’s, integrations and
support
• Advertisers can access the campaign results in real
time

16. Key Statistics
500+
100
500M+
Advertisers
Accounts
$
M
Mobile Traffic
Measured
200+
2000+
50M+
Integrated
Partners
Apps
Apps Installs
Per Month
Installed
Devices

17. The Company
Why?
What?
How?
Change the way
mobile app marketers
reach their loyal users
We are mobile apps
marketers best friend.
As an unbiased,
platform we don’t own
media or affiliated
with.
Deliver the best
platform to help app
developers & brands to
reach their users
easily & efficiently
Investors
Team
Venture Capital
Backed
We are passionate
about building the
technology to enable
marketers to do their
magic!
Contact
Us
US +1-800-660-2818
UK +44-20-3318-8649
IL +972-9-768-1949
contact@appsflyer.com