The document outlines the goals, process, technologies, and lessons learned from creating The Aatsinki Season, an interactive story experience. The goals were to create a companion experience, tell the story in a new way, and encourage deeper exploration and action. The process involved developing the story like software through concepts, scripts, wireframes, and technologies. Lessons learned included that audio and non-linear experiences engage users, social media must drive engagement, and hackathon code should not be used for production.

1. THE AATSINKI SEASON

2. GOALS

3. CREATE A TRUE COMPANION EXPERIENCE

4. TELL THE STORY IN A DIFFERENT WAY

5. ENCOURAGE DEEPER EXPLORATION

6. ENCOURAGE ACTION

8. PROCESS

9. STORY AS SOFTWARE

11. PROCESS MASHUP

12. Concept
Script
Wireframes
Storyboards
Tech Spec
Design
Development

13. Concept -> Director
Script -> Writer
Wireframes -> Information Architect
Storyboards -> Interaction Designer
Tech Spec -> Software Architect
Design -> Interaction Designer
Development -> Software Architect

14. WIREFRAMES

18. STORY HACKATHON

20. TECHNOLOGIES

21. CHALLENGES

22. BREAKING THROUGH
THE CLUTTER

23. WEB APP
vs
MOBILE APP

24. RESOURCES
+
FUNDING

25. LESSONS LEARNED

26. AUDIO + NON-LINEAR
EXPERIENCE WORKS

27. DON’T PUT BABY
(VIDEO) IN A BOX

28. THE AATSINKI PERSPECTIVE … IN FINNISH

29. SOCIAL MEDIA
MUST ENGAGE

30. DON’T USE
HACKATHON CODE
FOR PRODUCTION

31. FINAL ANALYSIS

32. REAL DATA
‣
11K VISITORS / 8.5K UNIQUE VISITORS
!
‣
23% WERE REPEAT VISITORS
‣
50% OF VISITORS WERE FROM FINLAND
!
‣
TRAFFIC SPIKED WHEN NEW SEASONS WERE RELEASED
!
‣
AVERAGE VISIT DURATION: 5 MINUTES
!
‣
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