During the 1950s, the ideal family consisted of a mother, father, and children, with the woman's role being a homemaker. In the 1960s, Betty Friedan wrote The Feminine Mystique, helping establish the National Organization for Women to fight for gender equality. Gloria Steinem also worked to raise awareness of women's rights issues through media in the 1970s. However, Phyllis Schlafly opposed the women's liberation movement and the Equal Rights Amendment, believing women's place was in the home.