Hello Dustin, my audio files would not upload so i left it typed in the last slide, I did try my best to get them to work but could not find a solution, thank you!
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Kevin durant sprint commerical Final
1.
2. •
Saying that most other networks are
basically guaranteed to have data
dilemmas
3.
The short clips of the
game leads to the rise
of suspense
Ends with and you
didn’t see it
The towel over his
shoulder and the sweat
coming from his body
contributes to his tired
after game work that he
did and makes us feel
worse
4.
Takes place in a basketball arena
Appears to be directly after the game, the
people in the back are all cleaning the stands
5.
Also somewhat of bias here, it is not likely to
download doodle jump instead of a basketball
game
6.
O'Loughlin, Eugene. "How To... Embed a
YouTube Video into a PowerPoint 2010
Presentation [WORK-AROUND]." YouTube.
YouTube, 13 Sept. 2013. Web. 01 Nov. 2013.
<http://www.youtube.com/watch?v=mVO
MzSztCKo>.
Overture Networks. "Overture 6500:
Telecommunications Product of the Year."
Carrier Ethernet Services by Overture
Networks. N.p., 2013. Web. 01 Nov. 2013.
<http://www.overturenetworks.com/>.
7.
Slide One:
In this commercial by Sprint, Kevin Durant, one of the best players in the NBA, conveys a mixture of emotional appeal,
humor, setting, and a little bit of bias to persuade the people to buy sprint.
Slide Two:
Towards the end of the commercial, sprint says: avoid a data dilemma. This tends to be bias because it’s basically saying
that sprint is the only network that doesn’t have data dilemmas: in which they clearly do. It also says that if you buy
from another network, that you’re basically guaranteed to get a dilemma. Sprint uses a pretty good marketing strategy
here, because the sad thing about the public is that most people believe it. In some of the other commercials by Sprint,
they say how they’re the only network with true unlimited data, but paying 100 dollars a month for one phone really
supports unlimited data.
Slide Three:
Kevin Durant has always come to me as being a funny player in the NBA, and it shows in this commercial. In the
commercial, it shows him talking about the breakdown of the final seconds of the Thunder facing the Timberwolves. The
way he explains it and the short clips from the actual game lead to a rise of suspense. But then we missed watching it
because we didn’t have sprint. This is actually another example of bias. But then he appears to look tired after the game,
and is wearing a towel over his shoulder. This all supports his emotional appeal in this commercial. The combination of
all these is supposed to make us feel bad for not seeing his game winning shot.
Slide Four:
This commercial takes place in a somewhat empty arena. It looks like it was taken directly after the game happened. The
people in stands are all cleaning them and wearing the same thing. This setting supports his emotional appeal more than
say if it was somewhere else.
Slide Five:
Doodle Jump? Man that’s messed up. Here he’s clearly upset that the people were playing doodle jump instead of
watching his game winning shot. Doodle Jump was an extremely popular game in 2010, when this commercial was aired
so it supports his claim. But this commercial is more of a humorous one rather than a sad one. Like I said before, Kevin
Durant is a very humorous person, so I think the emotional appeal is supposed to make us laugh rather than actually
make us feel bad. Many commercials today tend to use humor to get the people to buy their products, because
commercials are usually boring and no one wants to see them. If it adds some humor in between shows, more people
would get interested and want to buy their products.
Slide Six: And this wraps up Kevin Durants use of emotional appeal in this sprint commercial.