1. 1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

2. Making Social Work for your
Business
Richard Beattie, Senior Director,
Oracle Social
2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

3. Agenda
 Introduction, Rich Beattie
 Presentations from:
– Ivan Fernandes, Global Director Social Media Technology, MediaCom
– Jonathan Wichmann, Head of Social, Maersk
– Mat Morrison, Social Media Strategy Director, Starcom MediaVest
Group
– Cathy Ma, Head of Social Media, IPC
– Robin Grant, Global Managing Director, We Are Social
– Marco Fenton, Head of Social Media, Luxury Hotels Group
3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

4. The social world is changing
“Brands are either part of the conversation or they’re
not and as a result, they’re either part of the decision-
making cycle or they’re absent from the heart, mind,
and actions of the connected customer.”
Brian Solis, author of The End of Business As Usual
4 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

5. What does this mean for businesses?
Recruitment Selling
Enterprise
Marketing Service
5 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

6. Today’s session
 How to communicate the value of social internally
– Ivan Fernandes, Global Director Social Media Technology, MediaCom
– Jonathan Wichmann, Head of Social, Maersk
 How to measure ROI and the value of social across an organisation
– Mat Morrison, Social Media Strategy Director, Starcom MediaVest Group
– Cathy Ma, Head of Social Media, IPC
 How to engage relevantly on both global and local levels
– Robin Grant, Global Managing Director, We Are Social
– Gemma Trippas, Social Partnerships Manager, Oracle
6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

7. 7 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.