This document discusses why it is important for businesses to have a mobile-optimized website. It notes that 65% of internet users now connect using mobile phones and lists several common mobile activities that people engage in, such as looking up local information (95%) and purchasing items (76% on mobile websites and 35% on mobile apps). The document then states that 79% of sites are not optimized for mobile and outlines some pains, such as difficult navigation and low resolution, that can be solved by creating a mobile version of a website to improve the mobile user experience.

1. Mobile web sites
Why your clients’ smart phones hate your website?
Michal Blažej, Production Director, Lighting Beetle
www.lbstudio.sk
Follow me @michalblazej
blazej@lbstudio.sk

2. WHY DO I NEED A MOBILE
VERSION OF MY WEBSITE?

3. always always always
on connected with us

4. of internet users connect using
65% mobile phones (use both)

5. 33%
while watching TV

6. 95% look for local
information

7. 39%
use smart phone while going to the bathroom

8. 70% use while
in store
54% find a retailer
44% read reviews and product info
34% search in-store inventory
49% compare prices

9. 76% purchase in
35% purchase on
59% purchase on

10. ... and
88% take action within the same day
61% call a business | 59% visit a business

11. 79% don't have a mobile optimized site

12. PAINS
navigate to sell
resolution
traffic

13. can be solved by
creating a mobile
version of your traffic
website
resolution
sale

16. What really does the sale
What might be useful
What is local
What does the business
What hits the target group
useful
sale
target

17. useful
useful
local

18. check experience before launch
and analyze

19. For which
devices to
optimize?
“ Worldwide smartphone market
is expected to increase 49.2%
in 2011, growing more than
four times faster than the
overall mobile phone market.
”

20. What kind of optimization?

21. iPhone Android BlackBerry Windows 7 iPad Android tablet

22. If you don't need an app, don't build it.
If you do, you will
most likely need a
mobile website
anyways.

23. Hard work. Is it?

24. 37signals – Basecamp

25. Facebook.com

26. Zoznam.sk – Topky

27. Twitter.com

28. Google family

33. So why do they hate
your website?
1 in 13

34. Slides can be downloaded from SlideShare
slideshare: lightingbeetle | blazej@lbstudio.sk | www.lbstudio.sk
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