Emerging Opportunities in Estonias Cards and Payments Industry:Latest Industry Size Research Report @ http://www.researchmoz.us/emerging-opportunities-in-estonias-cards-and-payments-industry-market-size-trends-and-drivers-strategies-products-and-competitive-landscape-report.html

1. Emerging Opportunities in Estonias Cards and Payments Industry: Market Size, Trends and Drivers,
Strategies, Products and Competitive Landscape
Synopsis
The report provides market analysis, information and insights on Estonia’s cards and payments
market, including:
Current and forecast values for each category of Estonia’s cards and payments industry including
debit cards, credit cards, prepaid cards and charge cards Comprehensive analysis of the industry’s
market attractiveness and future growth areas Analysis of various market drivers and regulations governing
Estonia’s cards and payments industry Detailed analysis of the marketing strategies adopted for selling
debit, credit, charge and prepaid cards used by various bankers and other institutions in the market
Comprehensive analysis of consumer attitudes and their buying preferences for cards Competitive landscape
of Estonia’s cards and payments industry
Executive summary
Estonia’s card payments channel exhibited negative growth during the review period
(2008–2012), declining at a CAGR of -0.73% from 1.84 million cards in 2008 to 1.79 million cards in
2012. This can be attributed to the economic slowdown in the country during 2008–2011. Over the
forecast period (2013–2017), the channel is expected to register a marginal growth at a CAGR of
0.25%, rising from 1.80 million cards in 2013 to 1.81 million cards in 2017.
Estonia’s consumers are shifting from cash-based to cashless payments, although the pace of the shift
was low during the review period due to the impact of the economic slowdown, but is expected gain
momentum over the forecast period. The number of POS terminals increased from 24,133 in 2008 to 27,651 in
2012, at a CAGR of 3.46%. In contrast, the number of ATM machines declined from 1,018 in 2008 to 934 in
2012. This indicates a decline in the use of cards for cash withdrawals, and higher use of cards for retail
purchases.
Scope
This report provides a comprehensive analysis of Estonia’s cards and payments industry It provides
current values for Estonia’s cards and payments industry for 2012 and forecast figures for 2017 It
details the different macroeconomic, infrastructural, consumer and business drivers affecting Estonia’s
cards and payments industry It outlines the current regulatory framework in the industry It details the
marketing strategies used by various bankers and other institutions It profiles the major banks in
Estonia’s cards and payments industry
Reasons to buy
Make strategic business decisions using historic and forecast market data related to Estonia’s cards
and payments industry and each market within it Understand the key market trends and growth opportunities
within Estonia’s cards and payments industry Assess the competitive dynamics in Estonia’s
cards and payments industry Gain insights into the marketing strategies used for selling various types of cards
in Estonia Gain insights into key regulations governing Estonia’s cards and payments industry
Key highlights
Estonia’s consumers are shifting from cash-based to cashless payments, although the pace of the shift
Emerging Opportunities in Estonias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La

2. was low during the review period due to impact of the economic slowdown, but is expected gain momentum
over the forecast period. Estonia’s card payments channel is dominated by foreign banks. The
combined market shares of foreign operators such as Swedbank, SEB Pank, Sampo (wholly owned by
Danske) and Nordea accounted for 90% of the banking industry in 2012. In terms of number of cards in
circulation, Swedbank accounted for 63.2% of the debit cards category in 2011 with 889,663 cards, followed
by SEB Pank with 25.8%. By the end of December 2012, the number of internet users in Estonia reached 1.1
million users, representing an internet penetration of 83.2%. The Estonian government offers a range of public
online services such as electronic voting, online healthcare and online banking through state owned banks.
Additionally, consumers are offered a range of e-government services such as legal aid, education services and
company registration. To increase the channel share of card payments, banks and issuers are adopting new
product and pricing strategies with the aim of attracting larger customer bases. Incentives offered by banks
include discounts at participant retail outlets, rewards points and increased daily limits for cash withdrawals.
Banks are also segmenting their customer bases target specific customer groups.
table Of Contents
1 Executive Summary
2 Market Attractiveness And Future Prospects Of Cards And Payments Industry
3 Analysis Of Cards And Payments Industry Drivers
3.1 Infrastructure Drivers
3.1.1 Increasing Number Of Internet Users
3.1.2 Enhanced Payment Solutions With Nfc Technology
3.1.3 Emv Migration For Secure Card Payments
3.1.4 Growing Number Of Pos Terminals
3.2 Business Drivers
3.2.1 Retail Sale Encouraged By Consumer Confidence
3.2.2 Growing Number Of Outbound Departures
3.2.3 Increased Adoption Of Card Payments
3.3 Consumer Drivers
3.3.1 Improving Consumer Confidence With Growing Wages
3.3.2 Increasing Per Capita Income
3.4 Macroeconomic Drivers
3.4.1 Stable Gdp Growth
3.4.2 Declining Unemployment
3.4.3 Higher Proportion Of Urban Population
3.5 Card Fraud Statistics
3.6 Regulatory Framework
Emerging Opportunities in Estonias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La

3. 4 Emerging Consumer Attitudes And Trends
4.1 Market Segmentation And Targeting
4.1.1 Retail Customers
4.1.2 Corporate Customers
4.2 Consumer Preferences
4.2.1 Price
4.2.2 Services
4.2.3 Convenience
4.3 Online Buying Behaviour
5 Competitive Landscape And Industry Dynamics
5.1 Overview Of The Payment Channels
5.1.1 Credit Transfers
5.1.2 Direct Debits
5.1.3 Card Payments
5.1.4 Check Payments
5.2 Debit Cards Category Share
5.2.1 By Bank
5.2.2 By Scheme
5.3 Credit Cards Category Share
5.3.1 By Bank
5.3.2 By Scheme
5.4 Charge Cards Category Share
6 Strategies Adopted By Key Operators
6.1 Market Entry Strategies
6.2 Marketing And Product Strategies
6.2.1 Debit Cards
6.2.2 Credit Cards
6.3 Pricing Strategies
7 Size And Growth Potential Of Card Payments Channel
7.1 Channel Share Analysis By Types Of Card
7.2 Total Channel Size And Forecast Of The Card Payments Channel
7.2.1 Analysis By Number Of Cards
7.2.2 Analysis By Transaction Value
7.2.3 Analysis By Transaction Volume
7.3 Debit Card Category Size And Forecast
7.3.1 Analysis By Number Of Cards
7.3.2 Analysis By Transaction Value
Emerging Opportunities in Estonias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La

4. 7.3.3 Analysis By Transaction Volume
7.3.4 Other Key Performance Indicators
7.4 Charge Card Category Size And Forecast
7.4.1 Analysis By Number Of Cards
7.4.2 Analysis By Transaction Value
7.4.3 Analysis By Number Of Transactions
7.4.4 Analysis By Frequency Of Use
7.5 Credit Card Category Size And Forecast
7.5.1 Analysis By Number Of Cards
7.5.2 Analysis By Transaction Value
7.5.3 Analysis By Transaction Volume
7.5.4 Other Key Performance Indicators
8 Company Profiles, Product, And Marketing Strategies
8.1 As Seb Pank (seb)
8.1.1 Key Financials
8.1.2 Card Portfolio
8.1.3 Strategies
8.2 Nordea Bank Estonia
8.2.1 Card Portfolio
8.2.2 Strategies
8.3 Swedbank As
8.3.1 Key Financials
8.3.2 Card Portfolio
8.3.3 Strategies
9 Appendix
9.1 Methodology
9.2 Definitions
9.1 Contact Timetric
9.2 About Timetric
9.3 Timetric’s Services
9.4 Disclaimer
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Emerging Opportunities in Estonias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La

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Emerging Opportunities in Estonias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La