Mobile Value-added Services (VAS) in 4G,For LTE-based VAS 2013 - 2018:Industry Trends, Size and Shares Research Report @http://www.researchmoz.us/mobile-value-added-services-vas-in-4g-market-analysis-and-forecasts-for-lte-based-vas-2013-2018-report.html

1. Mobile Value-added Services (VAS) in 4G: Market Analysis and Forecasts for LTE-based VAS 2013 - 2018
In the pre-LTE marketplace, the biggest mobile value-added services (VAS) are mobile apps and mobile
advertising. This does not change simply with the introduction of LTE, as there will only be roughly 184
million LTE subscribers globally against 7.2 billion subs overall by year end 2013. A transformation will
occur over a period of years in which certain key mobile VAS applications will establish a sustainable market
position for the network operators. In fact, this must occur for carriers to establish new revenue streams for
business growth beyond core voice and data services as well as anticipated margin squeeze.
The first part of this report assesses the current state of LTE. The report then analyzes value-added services
(VAS) in the post LTE era. The research takes an umbrella approach as it evaluates data, mobile advertising,
and mobile apps first, and then considers market verticals. Mind Commerce explains how revenues are
realized in each market. Mind Commerce examines Rich Communications Suite (RCS) and Voice over LTE
(VoLTE). The report describes how the market will develop, in general, and also evaluate what countries are
likely to adopt VoLTE by taking a detailed look at infrastructure, spectrum, and the competitive landscape in
each country.
The report includes forecasts for 2013 – 2018 for every major VAS application category including:
Mobile Data Voice over LTE (VoLTE) Rich Communication Suite (RCS) Mobile Advertising API-based
Apps Social Networking Coupons and Loyalty Geo-location Mobile Gaming Mobile Virtual Goods Video,
TV, and Second Screen Mobile Health Mobile Entertainment Machine-to-Machine (M2M) Connected
Vehicles Public Safety Messaging (non RCS) Small Cell Targeted Advertising
The report includes conclusions and recommendations for network operators, content providers, application
developers, and infrastructure providers. The Report also includes vendor analysis from selected companies
including Empirix, OpenCloud, Openmind Networks, Samsung, and Tropo.
Target Audience:
OSS/BSS Solution Providers Mobile Network Operators Mobile Software Developers Mobile Payment
Service Providers Handset and Tablet Manufacturers Content and Applications Mediators Social Commerce
Vendors and providers Mobile Marketing and Advertising Providers Telecommunications Infrastructure
Providers
Key Findings:
Challenges to carrier business include existing concerns, such as Over-the-Top (OTT) service providers, as
well as emerging threats such as Direct (Peer-to-Peer) Communications, which shall ironically be enabled via
LTE. Network operators must deal with the threat of these “dial around” voice over wireless IP
(or VoIP over Wireless OTT) OTT service providers by offering their own “dialable” VoIP.
Dialable VoIP is enabled through Voice over LTE (VoLTE). Network operators must also offer Rich
Communications Suite (RCS) as a multimedia VAS application to combat OTT competition. Carriers must
also embrace API integration with various third-parties to offer their own VAS. It is our strong
recommendation to incumbent carriers that they recognize that core bearer based revenues will go down over
time. They must leverage LTE infrastructure and capabilities to offer their own differentiating capabilities
including premium-priced VAS applications
Report Benefits:
Mobile Value-added Services (VAS) in 4G: Market Analysis and Forecasts for LTE-based VAS 2013 - 2018

2. Global and regional forecast for key apps: VoLTE and RCS Forecasts for 2013 – 2018 for every
major LTE VAS application Identify challenges and opportunities for LTE services providers Understand the
business drivers and key success factors for VoLTE and RCS Identify opportunities for infrastructure
providers and application developers Understand LTE technology and supporting next generation network
infrastructure Identify emerging opportunities including Connected Vehicles and Small Cell Advertising
table Of Contents:
1.0 Executive Summary 8
2.0 Introduction 10
3.0 Long Term Evolution (lte) 11
3.1 Lte 2013 Status Update 11
3.2 Lte Subscriptions 13
3.3 Lte Release 11 And The Roadmap Beyond 14
3.4 Lte Direct 16
3.5 Lte Direct Applications 18
4.0 Lte Value-added Services (vas) 21
4.1 Assumptions About Mobile Subscriptions And Mobile Data 21
4.2 Mobile Data 23
4.3 Mobile Advertising 23
4.4 Api-based Apps Downloads 28
4.5 Social Networking/matching 29
4.6 Coupons, Loyalty And Venue-based Services 32
4.7 Geo-location Based Services 34
4.8 Mobile Gaming 37
4.9 Mobile Virtual Goods 39
4.10 Video, Tv, Pay-tv And Second-screen 39
4.11 Mobile Health 41
4.12 Music Services (including Ringback And Ringtones) 42
4.13 Machine-to-machine (m2m) 43
4.14 Connected Vehicles 44
4.15 Public Safety Lte 45
4.16 Messaging, Texting, And Sms (not Related To Rcs) 47
4.17 Small Cell Targeted Advertising 47
Mobile Value-added Services (VAS) in 4G: Market Analysis and Forecasts for LTE-based VAS 2013 - 2018

3. 4.18 Miscellaneous Subscription Services 49
4.19 Lte Vas Roll-up 49
5.0 The Most Actively Anticipated Vas: Volte 51
5.1 How Volte Works 51
5.2 Why Volte Is In The Best Interests Of Mobile Operators 52
5.2.1 Management Of Macro Spectrum 52
5.2.2 Greater Efficiency Of Micro Spectrum 53
5.2.3 Improved Qos 53
5.2.4 Less Hardware And Cots Equipment 53
5.2.5 Roaming Will Be Dramatically Easier 53
5.2.6 Less Expensive Per Bit Backhaul 54
5.2.7 Comparable Device Perform Better On Lte Than On 3g Networks 54
5.3 Factors That Could Slow The Growth Of Volte 54
5.3.1 Spectrum Issues Including The Lack Of Globally Harmonized Spectrum 55
5.3.2 Lack Of Spectrum Coherency In The United States 55
5.3.3 Device Manufacturers Are Reticent To Support Volte 56
5.3.4 Technical Challenges In The Network 57
5.3.5 Relaxed Rules On Network Sharing In The European Commission 58
5.3.6 The Global Recession Continues 58
5.4 The Status Of Current Volte Mobile Operators 58
6.0 Rich Communications Suite (rcs) 60
6.1 Rcs/joyn® 60
6.2 Release Standards, Suites And Profiles In The Joyn® Platform 61
6.3 Rcs/joyn® As Of Today 63
6.4 Rcs/joyn® And The Elephant In The Room 64
6.5 Rcs Approaches Not Involving Joyn® 64
6.6 Ott Service Providers 65
6.7 Mobile Operators Versus Over-the-top Service Providers 67
6.8 Mobile Operators And Ott Providers: Coexistence? 68
6.9 Rcs/joyn Revenues 69
7.0 Prospects For Volte And Rcs Deployments By Region 72
7.1 Asia Pacific 73
7.1.1 Australia 74
7.1.2 China 75
7.1.3 Hong Kong 76
7.1.4 India 77
7.1.5 Japan 78
Mobile Value-added Services (VAS) in 4G: Market Analysis and Forecasts for LTE-based VAS 2013 - 2018

4. 7.1.6 South Korea 80
7.1.7 Rest Of Asia Pacific 81
7.1.8 Forecast Asia Pacific Volte 82
7.2 Cala 83
7.2.1 Argentina 84
7.2.2 Brazil 85
7.2.3 Chile 86
7.2.4 Colombia 87
7.2.5 Mexico 87
7.2.6 Puerto Rico 88
7.2.7 Rest Of Cala 88
7.2.8 Forecast Cala Volte 89
7.3 Eastern Europe 90
7.3.1 Hungary 91
7.3.2 Poland 92
7.3.3 Romania 92
7.3.4 Russia 93
7.3.5 Rest Of Eastern Europe 95
7.3.6 Forecast Eastern Europe Volte 96
7.4 Middle East And Africa 96
7.4.1 Continental Africa 97
7.4.2 Saudi Arabia 97
7.4.3 South Africa 99
7.4.4 Rest Of Middle East And Africa 100
7.4.5 Forecast Middle East And Africa Volte 101
7.5 North America 101
7.5.1 Timeline Of Activities In The North American Market 102
7.5.2 At&t 104
7.5.3 Bell Mobility 105
7.5.4 Clearwire 106
7.5.5 Rogers Wireless 107
7.5.6 Sprint 107
7.5.7 Telus Mobility 108
7.5.8 T-mobile/metropcs 109
7.5.9 Verizon Wireless 110
7.5.10 Rest Of Region North America 111
7.5.11 Forecast North America Volte 112
7.6 Western Europe 112
7.6.1 Strategies Of The Pan-european Mobile Carriers 113
7.6.2 France 116
7.6.3 Germany 117
7.6.4 Italy 118
7.6.5 Spain 119
Mobile Value-added Services (VAS) in 4G: Market Analysis and Forecasts for LTE-based VAS 2013 - 2018

5. 7.6.6 Sweden 120
7.6.7 United Kingdom 120
7.6.8 Rest Of Western Europe 121
7.6.9 Forecast Western Europe Volte 123
7.7 Roll-up Forecast Global Volte 124
8.0 Vendor Analysis 125
8.1 Empirix 125
8.2 Opencloud 126
8.3 Openmind Networks 128
8.4 Samsung 129
8.5 Tropo 130
9.0 Conclusions And Recommendations 133
9.1 Carriers 133
9.2 Content Providers 135
9.3 Application Developers 136
9.3.1 Consumer Market 137
9.3.2 Enterprise Market 138
9.3.3 Independents 138
9.4 Infrastructure Providers 141
9.4.1 Ericsson 142
9.4.2 Huawei 142
9.4.3 Nokia Siemens Networks 143
9.4.4 Alcatel-lucent 143
9.4.5 Zte 143
9.5 Wireless Device Providers 146
9.5.1 Overview 146
9.5.2 Lte Handset Issues 148
10.0 Glossary 151
11.0 Appendices 155
11.1 Lte Technology And Architecture 155
11.1.1 Lte Technology 155
11.1.2 Lte Advanced 158
11.1.3 Lte Infrastructure Elements And Architecture 159
11.2 Lte Architecture Details 168
11.2.1 Service Architecture 169
Mobile Value-added Services (VAS) in 4G: Market Analysis and Forecasts for LTE-based VAS 2013 - 2018

6. 11.2.2 Layer 2 Of Lte 170
11.2.3 Downlink Logical 171
11.2.4 Uplink Logical 172
11.2.5 Mobility Across Enbs 173
11.3 Ip Multimedia Subsystem (ims) 174
11.4 Service Centralized And Continuity Application Server (scc) 177
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Mobile Value-added Services (VAS) in 4G: Market Analysis and Forecasts for LTE-based VAS 2013 - 2018