While three out of four Brazilians take soup, the habit of consuming it is uncommon. About a quarter of consumers make soups 'less than once a month'. The homemade soup is the most popular: more than a fifth of Brazilians consume 'once or twice a week.' Among the processed, the highlight is for dehydrated, where there are better opportunities for integration category. The solid food is still priority in supply of Brazilians, mostly rice, beans, meat and vegetables, usually prepared at home. Typically, the soup tends not to be regarded as satisfactory as an option a normal meal.

1. Soups - Brazil - June 2013
While three out of four Brazilians take soup, the habit of consuming it is uncommon. About a quarter of
consumers make soups 'less than once a month'. The homemade soup is the most popular: more than a fifth of
Brazilians consume 'once or twice a week.' Among the processed, the highlight is for dehydrated, where there
are better opportunities for integration category.
The solid food is still priority in supply of Brazilians, mostly rice, beans, meat and vegetables, usually
prepared at home. Typically, the soup tends not to be regarded as satisfactory as an option a normal meal.
Explore satiety and attributes of home-cooked meals in the products may be a way to make the category more
attractive to consumers. Young and consumers who live alone are even more open to the convenience of
processed variations.
table Of Content
introduction
definitions
abbreviations
executive Summary
the Market
figure 1: Value And Volume Of Sales Of Soups (dried) In Brazil, Retail, 2008-12
forecast
figure 2: Sales Volume Of Soups (dried) In Brazil And Forecasting, Retail, 2008-18
figure 3: Value Of Sales Of Soups (dried) In Brazil, And Forecasting, Retail, 2008-18
business
figure 4: Share Of Companies In Sales, Retail, 2012
topics Report
soup Is Rare Item On Purchases Of Brazilian
figure 5: Average Per Capita Food Consumption Of Brazilians, For Selected Foods, 2008-09
explore Attributes Of Meals And Homemade Soups Can Increase Consumption Of Processed Soups
figure 6: Soups, November 2012
convenience Is The Main Attraction For Young Consumers Who Live Alone
figure 7: Consumption Of Soups, By Age, By Selected Types Of Soups, November 2012
category Must Go Beyond The Healthiness, Satiation Is Also Important
figure 8: Agreement With The Statement, "i Take Soup Because It's Healthy," A Kind Of Soup Consumed,
By Type Of Soup, November 2012
what We Think
Soups - Brazil - June 2013

2. soup Is The Rare Item Purchases Of Brazilians
central Topics
frequency Consumption Of Soups Is Low
figure 9: Frequency Consumption Of Soup, November 2012
figure 10: Consumption Of Soups, By Age, November 2012
soup Is Rare Item On Purchases Of Brazilian
figure 11: Food Consumption, Daily Average Per Capita Of Brazilians, For Selected Foods, 2008-09
figure 12: Agreement With The Statement, "i Hope Soups Satisfy Me As A Normal Meal", November 2012
figure 13: Agreement With The Statement "the Soups Are An Expensive Meal", November 2012
figure 13: Agreement With The Statement "the Soups Are An Expensive Meal", November 2012
figure 14: Consumption Of Soup, A Kind Of Soup, November 2012
figure 14: Consumption Of Soup, A Kind Of Soup, November 2012
seasonality Restricts Consumption Of Soup By Brazilians
figure 15: Attitudes To Eat Soup, "i Tend To Take More Soup In The Winter," November 2012
figure 16: Agreement With The Attitude "i Tend To Take More Soups In Winter", By Region, November
2012
stimulating Consumption Outside The Home Can Increase Frequency Of Consumption Of Soups
figure 17: Occasions When Consuming Soup, November 2012
what It Means
explore Attributes Of Home Cooked Meals And Soups Can Increase The Consumption Of Processed Soups
central Topics
brazilians Consume Soups Made At Home
figure 18: Consumption Of Soup, By Type, November 2012
figure 19: Eating Habits, November 2012
figure 20: Eating Habits, November 2012
figure 20: Eating Habits, November 2012
figure 21: Occasions On Which Consume Soup At Home In November 2012
figure 21: Occasions On Which Consume Soup At Home In November 2012
dehydrated Soups Are The Most Consumed Processed Options
figure 22: Consumption Of Soup, By Type, Less Than Once A Month, November 2012
figure 23: Presence Of Assets In Total Households, 2011
figure 23: Presence Of Assets In Total Households, 2011
attributes Of Homemade Meals Can Make Soups Processed More Attractive
figure 24: Attitudes To Buy Soup, November 2012
cost-benefit Category May Stimulate Consumption Of Disadvantaged Groups
figure 25: Consumption Of Soup, By Socio-economic Group, November 2012
figure 26: Consumption Of Soup, A Kind Of Soup, By Socio-economic Group, November 2012
figure 26: Consumption Of Soup, A Kind Of Soup, By Socio-economic Group, November 2012
figure 27: Release Of Dehydrated Soups In Selected Markets, By Total Weight, 2009-12
figure 27: Release Of Dehydrated Soups In Selected Markets, By Total Weight, 2009-12
what It Means
Soups - Brazil - June 2013

3. convenience Is The Main Attraction For Youth And Consumers Who Live Alone
central Topics
young Consumers Consume More Soups Processed (dehydrated)
figure 28: Consumption Of Soup, By Age And Selected Types Of Soups, November 2012
figure 29: Consumption Of Meals, By Age, November 2012
in The Market There Is An Opportunity For Individual Servings
figure 30: Agreement With The Statement, "i Usually Buy Soup In Individual Portions", By Age, November
2012
figure 31: Distribution Of Households By Number Of Permanent Residents, Brazil, In 2000, 2010
convenience And Satiety Can Make Soups More Attractive Individual
figure 32: Agreement With The Statement "i Buy Prepared Meals Because I Do Not Have Time To Prepare
Homemade Food", By Age, November 2012
figure 33: Agreement With The Statement "i Try To Keep Myself Fit By Doing Exercises And / Or Playing
Sports," Consumers By Age, June 2012
figure 33: Agreement With The Statement "i Try To Keep Myself Fit By Doing Exercises And / Or Playing
Sports," Consumers By Age, June 2012
what It Means
category Must Go Beyond The Healthiness, Satiety Is Also Important
central Topics
health Aspect Is Valued By Consumers Soups
figure 34: Attitudes To Consume Soup, November 2012
figure 35: Agreement With The Statement, "i Take Soup Because It Is Healthy", By Gender And Age,
November 2012
figure 36: Agreement With The Statement, "i Take Soup Because It's Healthy," The Region In November
2012
figure 36: Agreement With The Statement, "i Take Soup Because It's Healthy," The Region In November
2012
figure 37: Agreement With The Statement, "i Take Soup Because It Is Healthy, By Type Of Soup, November
2012
figure 37: Agreement With The Statement, "i Take Soup Because It Is Healthy, By Type Of Soup, November
2012
brazilian Market Has Little To Offer Soups Healthy
figure 38: Top Ten Positions In The New Releases Of Soups In Brazil, 2012
figure 39: Top Ten Placements In Soups Launches In The U.s., 2012
figure 40: Top Ten Placements In Soups Launches In The Uk, 2012
figure 40: Top Ten Placements In Soups Launches In The Uk, 2012
healthy Products Should Also Be Saciáveis
what It Means
Soups - Brazil - June 2013

4. appendix - The Market
figure 41: Value And Volume Of Sales Of Soups (dehydrated), In Brazil, Retail, 2008-18
figure 42: Value Sales Of Soups (dried) In Brazil, Retail, Best And Worst Scenarios And Forecasting Mintel,
2003-18
figure 43: Volume Sales Of Soups (dried) In Brazil, Retail, Best And Worst Scenarios And Forecasting
Mintel, 2013-18
figure 44: Share Of Enterprises In The Volume And Value Of Retail Sales In 2012
appendix - Consumer Research
frequency Consumption Soups
figure 45: Frequency Of Consumption Soup, November 2012
figure 46: Frequency Consumption Of Any Soup, By Demographics, November 2012
figure 47: Frequency Consumption Of Canned Soup, By Demographics, November 2012
figure 47: Frequency Consumption Of Canned Soup, By Demographics, November 2012
figure 48: Frequency Of Consumption Dehydrated Soup / Envelope, By Demographics, November 2012
figure 49: Frequency Consumption Of Frozen Soup, By Demographics, November 2012
figure 49: Frequency Consumption Of Frozen Soup, By Demographics, November 2012
figure 50: Frequency Of Consumption In Chilled Soup, By Demographics, November 2012
figure 51: Frequency Of Consumption Homemade Soup, By Demographics, November 2012
figure 51: Frequency Of Consumption Homemade Soup, By Demographics, November 2012
places Consume Soup
figure 52: Places Where Consuming Soup, November 2012
figure 53: Places Where Consuming Soup, By Demographics, November 2012
figure 54: Places Where Consuming Soup, "on The Job" Or "do Not Take On The Job", By Demographics,
November 2012
figure 54: Places Where Consuming Soup, "on The Job" Or "do Not Take On The Job", By Demographics,
November 2012
figure 55: Places Where Consuming Soup, "do Not Take In School / College", By Demographics, November
2012
figure 56: Places Where Consuming Soup, Often By The Consumption Of Soup, November 2012
figure 56: Places Where Consuming Soup, Often By The Consumption Of Soup, November 2012
figure 57: Places Where Consuming Canned Soup, Often By The Consumption Of Soup, November 2012
figure 58: Places Where Consuming Dehydrated Soup / Envelope, The Frequency Consumption Of Soup,
November 2012
figure 58: Places Where Consuming Dehydrated Soup / Envelope, The Frequency Consumption Of Soup,
November 2012
figure 59: Places Where Consuming Frozen Soup, Often By The Consumption Of Soup, November 2012
figure 60: Places Where Chilled Soup Consumed, The Frequency Consumption Of Soup, November 2012
figure 60: Places Where Chilled Soup Consumed, The Frequency Consumption Of Soup, November 2012
figure 61: Places Where Consuming Homemade Soup, Often By The Consumption Of Soup, November 2012
attitudes To Buy Soup
figure 62: Attitudes To Buy Soup, November 2012
Soups - Brazil - June 2013

5. figure 63: Attitudes To Buy Soup, By Demographics, November 2012
figure 64: Attitudes To Buy Soup, By Demographics, November 2012 (cont.)
figure 64: Attitudes To Buy Soup, By Demographics, November 2012 (cont.)
figure 65: Attitudes To Buy Soup, The Frequency Consumption Of Any Soup, November 2012
figure 66: Attitudes To Buy Soup, Often By The Consumption Of Canned Soup And Dehydrated Soup /
Envelope, November 2012
figure 66: Attitudes To Buy Soup, Often By The Consumption Of Canned Soup And Dehydrated Soup /
Envelope, November 2012
figure 67: Attitudes To Buy Soup, The Soup Consumption Frequency In Frozen And Chilled Soup,
November 2012
figure 68: Attitudes To Buy Soup, Often By The Consumption Of Homemade Soup (ie, Home Made),
November 2012
figure 68: Attitudes To Buy Soup, Often By The Consumption Of Homemade Soup (ie, Home Made),
November 2012
figure 69: Attitudes To Buy Soup To Eat At Home, November 2012
figure 70: Attitudes To Buy Soup To Consume At Work And To Consume In School / College, November
2012
figure 70: Attitudes To Buy Soup To Consume At Work And To Consume In School / College, November
2012
attitudes To Consume Soup
figure 71: Attitudes To Consume Soup, November 2012
figure 72: Attitudes To Consume Soup, By Demographics, November 2012
figure 73: Attitudes To Consume Soup, The Frequency Consumption Of Any Soup, November 2012
figure 73: Attitudes To Consume Soup, The Frequency Consumption Of Any Soup, November 2012
figure 74: Attitudes To Consume Soup, Often By The Consumption Of Canned Soup And Dehydrated Soup /
Envelope, November 2012
figure 75: Attitudes To Consume Soup, Often By The Consumption Of Frozen And Chilled Soup, November
2012
figure 75: Attitudes To Consume Soup, Often By The Consumption Of Frozen And Chilled Soup, November
2012
figure 76: Attitudes To Consume Soup, Often By The Consumption Of Homemade Soup, November 2012
figure 77: Attitudes To Eat Soup For Places Where Consuming Soup, November 2012
figure 77: Attitudes To Eat Soup For Places Where Consuming Soup, November 2012
appendix - Data From Dpgn
figure 78: Release Of Soups In Brazil By Segment, 2008-12
figure 79: Share Of Top Ten Companies In Soups Launches In Brazil, 2008-12
figure 80: Release Of Soups In Brazil, For Major Placements, 2008-12
figure 81: Release Of Soups In Brazil, By Type Of Release, 2008-12
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Soups - Brazil - June 2013