Everything you need to know in 2012 to be up to date about digital marketing.

1. digital marketing trends for 2012
M.Depière

2. Consumer is king!!
• Consumers share experiences
• Consumers influence each other
• Consumers create opinion
 Consumers stimulate brand image / purchase
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3. Location location location!
• Be where your consumers are.
• Cater to their needs
• Talk to them
If your consumer doesn’t know you,
he won’t know he needs to know you.
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4. Channel crossings
• Don’t limit yourself to a few channels.
• Be sure to cross channels
(QR codes, tv, radio, ...)
• Your consumer might not know that you are
on his preferred channel.
 Give your consumer the possibility to reach
you at their preferred channel.
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5. 2nd screen and 3rd
screen optimization
• Digital marketing is not limited to pc’s anymore.
When creating content, be sure it’s visible on
most platforms.
– Pc
– Tablet
– Mobile
– Tv
 Choose cross platform applications in stead of
duplicating content
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6. Business Intelligence
• Learn about your consumer any way you can.
– Ask questions and listen (!)
– Find out behavioral patterns
– Look for their preferred channels
 Be smart and use every data you can.
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7. User Generated Content
• Your consumer is king.
Let him speak to/for you.
– Reviews are the online equivalent of word of mouth
marketing.
– If your consumer says anything about you (good or
bad) try to engage in the conversation
 Generating word of mouth is free:
make it work for you.
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8. Deals / rewards / incentives
• The economic situation is still very present
– Deals will encourage sales
– Rewards will encourage up-sales
– Incentives will encourage return customers
 Appreciate your customers purchase and
they will be back for more
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9. Co-marketing
• Combing the power of two brands
– Build on both consumer bases
– Build on both brand messages
– Use each others resources
 In a budget crisis, intelligent leveraging of
resources will create a smart bonus.
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10. Email marketing is not dead
• If you follow the rules, a well designed email
campaign can go a long way.
– Write what you know. Speak the truth.
– Write who you know. Write only those who want to
be written to.
– Write when you know. Don’t mail when you don’t
have anything to say.
 Email can deliver quick results and easy to read
numbers.
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