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Michele Davis                                   EDIM 510




          Basic Graphic Design
               Principles
           Creating Better Designs for Presentation
Contrast
Contrast is pertinent for:


• Readability
• Visual Interest
• accessibility
Font Choices
Fonts set the tone of your documents:


•   Serif Fonts:
    o Formal papers
    o Serious logos or names
•   San Serif Fonts:
    o technical items
    o less serious items
Common Text Errors
•   Font is too small
    o   Never use a font size
        less than 10 points
    o   hard to read
•   Font is too thin
    o   hard to read
•   NEVER use a fancy
    decorative font in all
    caps!
•   Limit the amount of
    text, no big
Color Choices
•   Use High Contrast
    colors
•   Keep audience in
    mind
•   Be subject matter
    appropriate
•   If you are doing a
    presentation with
    more than 1 slide,
    use the same colors
Images


•   Use images that you
    have the rights to
•   avoid low resolution
    images
•   For the love of all
    that is holy, do not
    use clipart.
Final Notes
•   Continuity on projects
    is important
    o   multiple pages should be
        similar in color and layout
    o   Use the same fonts
        throughout
•   No more that 3
    different fonts per
    project
    o   projects should not look
        like the font fairy threw up
        on it.
Photo Links
•
•
    http://www.flickr.com/photos/mag3737/4757670923/ serif letters


•
    http://en.wikipedia.org/wiki/File:Serif_and_sans-serif_03.svg serif


•
    http://en.wikipedia.org/wiki/File:Serif_and_sans-serif_03.svg decorative


•
    http://www.flickr.com/photos/grandexandi/7491853950/ color


•
    http://www.flickr.com/photos/roland/314174076/ pixelated
    http://www.flickr.com/photos/fontfont/5573291797/ font

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Graphic design tips_a

  • 1. Michele Davis EDIM 510 Basic Graphic Design Principles Creating Better Designs for Presentation
  • 2. Contrast Contrast is pertinent for: • Readability • Visual Interest • accessibility
  • 3. Font Choices Fonts set the tone of your documents: • Serif Fonts: o Formal papers o Serious logos or names • San Serif Fonts: o technical items o less serious items
  • 4. Common Text Errors • Font is too small o Never use a font size less than 10 points o hard to read • Font is too thin o hard to read • NEVER use a fancy decorative font in all caps! • Limit the amount of text, no big
  • 5. Color Choices • Use High Contrast colors • Keep audience in mind • Be subject matter appropriate • If you are doing a presentation with more than 1 slide, use the same colors
  • 6. Images • Use images that you have the rights to • avoid low resolution images • For the love of all that is holy, do not use clipart.
  • 7. Final Notes • Continuity on projects is important o multiple pages should be similar in color and layout o Use the same fonts throughout • No more that 3 different fonts per project o projects should not look like the font fairy threw up on it.
  • 8. Photo Links • • http://www.flickr.com/photos/mag3737/4757670923/ serif letters • http://en.wikipedia.org/wiki/File:Serif_and_sans-serif_03.svg serif • http://en.wikipedia.org/wiki/File:Serif_and_sans-serif_03.svg decorative • http://www.flickr.com/photos/grandexandi/7491853950/ color • http://www.flickr.com/photos/roland/314174076/ pixelated http://www.flickr.com/photos/fontfont/5573291797/ font