This was a presentation I gave at the Public Sector Transformation Summit, 18 March 2010. The presentation includes 4 case studies from Cambridgeshire County Council on the use of social media for internal and external communications, behaviour change and community engagement.

2. Web 2.0 and customer service Michele Ide-Smith 18 March 2010

5. It’s changing the rules “ the democratisation of information, transforming people from content readers into publishers” Wikipedia (Over 3 million English articles, 262 language versions)

6. Media preferences

7. “ People are having conversations about us, but we are not part of those conversations.”

13. External communications

21. Campaigns to change behaviour

31. Community engagement

34. Internal Communications

46. “ The biggest risk is not to get involved.” Euan Semple, social media writer, speaker and consultant “ The important questions aren’t about whether these tools will spread or reshape society but rather how they do so.” Clay Shirky, author, Here Comes Everybody

47. Questions?