5. The Plan
• Introduce social
media ideas/tools
• Work in teams to
use social media
tools to enhance a
project
• Use webinars and
social media tools
to support this
process
6. Today’s Webinar
• Define social media
• Discuss why social
media tools are
critical for your
tool box
• Explore some
examples
17. 50% of adults online have a MySpace profile
200 million people use Facebook
In August 08, 23.7 million people visited
64.7 million upload photos to Flickr
Twitter is growing at rate of 1,382% per year.
18. With social media you can. . .
• Find and share quality
information
• Connect to others who
share their interests
• Have conversations
• Work collaboratively
19. Social media helps organizations. . .
• Listen • Build community
• Participate in online • Raise money
conversations
• Learn
• Tell their stories
• Create awareness
79. Next Steps
• Review examples
on wiki
• Brainstorm possible
project ideas & add
to wiki
• Attend next
webinar on
developing a social
media “listening
post”
80. Resources
• WeAreMedia.org: The Social Media Starter Kit for
Nonprofits
http://www.wearemedia.org/
• Social Media for Nonprofits by Primal Media
http://www.slideshare.net/PrimalMedia/social-
media-non-profits
Notes de l'éditeur
Let me show you how to ask questions. If you look on the right side of your screen, you’ll see the panel that looks like this. You should see a box that says “Enter a question for the staff.” As we’re going through the webinar and a question comes up, I’d like you to type in your question and then hit the “Enter” key. This will send me the questions. At the halfway point that I mentioned, I’ll respond to any questions I’ve received so far. Then at the end, we’ll answer any additional questions.
First is on familiarity with social media tools. Second is about your opinion right now of social media.
(opinion of social media):
I can’t imagine how social media could possibly be useful to me and my work. I’m only here because someone told me to sign up.
Social media seems interesting, but I’m skeptical that it’s useful to me.
I have some ideas about how social media could be useful, but I need to know more.
I definitely think we need to be using social media--I just want to know HOW.
POLL 1:
None of these look familiar to me.
I’ve heard of one or more of these tools.
I use one or more of these tools sometimes.
I use one or more of these tools frequently.
If it were a country, Facebook would be larger than Brazil.
Twitter had 7 million users as of April 2009 and is projected to grow to 100 million users by April 2010. However, it isn’t teens on Twitter. They are using text messaging. (But you can use Twitter to send 140 character text messages)
Social media allows people with basic computer skills to tell their stories using publishing tools such as blogs, video logs, photo sharing, podcasting (audio stories broadcast from the web or downloaded to a computer) and wikis (collaboratively edited web pages). They can also help us filter and organize the overwhelming amount of information on the web. Social media tools make it easier to create and distribute content and discuss the things we care about.
Poll 1: After going through this presentation how are you feeling about social media now?
Social media isn’t for for us and our organization.
I think we might be able to do some things with social media
I’m really excited about the possibilities of using social media!
Poll 2:
The thing I’m MOST concerned about in using social media is:
The time commitment
Staff capacity
Loss of control
Privacy issues
All of the above!
None of the above!