1. Interior Design&
Construction Saudi Arabia
Developing cost-effective, efficient future proof interior designs to meet Saudi Arabia’s
socio-economic requirements
Boo
International summit: 16 & 17 January 2011 k an
pay d
Interactive workshops: 15 & 18 January 2011 14 O befo
cto re
Riyadh Marriott Hotel, Saudi Arabia to sa ber 2010
ve
US up to
$750
Outstanding executive contributions providing essential insight:
Sultan A. Y. Faden Hazem El Khatib John Shenton Nawaf Nahar Al-Nassar
Head of Founding Group Managing Partner Director Director
Saudi Green Building Council Design Design RMJM 3N Jeddah
and, Vice President
Association of Professional
Interior Designers (APID)
Speaker highlights include: Key topics to be discussed:
• Isabel Pintado, Associate Partner and Head of Interiors, Godwin • Learn about the latest sustainable fixed and hard finished
Austen Johnson architectural design technologies and methodologies
• John Alexander Smith, Professor of Architecture & Interior • Assessing the importance of stakeholder collaboration and
Design, American University in Dubai (AUD) project life-cycle management
• Christian Merieau, Managing Director, Samuel Creations
• Incorporating energy, technology, environmental psychology
• Vinod Thomas, General Manager, Association of
and sustainability in design through academia
Professional Interior Designers (APID)
• Jacob Kurek, Principal, Henning Larsen Architects • Understanding the implications of variable sustainable interior
• Mayank Barjatya, Founder, Vastuworld building codes and standards in Saudi Arabia
For more information or to register
Tel: +971 4 364 2975 Fax: +971 4 363 1938 Email: enquiry@iqpc.ae
www.interiorconstructionsaudi.com
Associate sponsors: Exhibitors: Associate partner: Co-organiser:
Endorsed by: Media partners: Researched and developed by:

2. Interior Design& Essential interactive workshops
Construction Saudi Arabia
Saturday 15 & Tuesday 18 January 2011
IQPC’s workshops are unique opportunities to spend valuable time with industry experts. These interactive sessions are extended
to ensure that you will get to the heart of the summit's most critical issues and uncover practical solutions you can apply in your
own company.
Pre-summit workshop Post-summit workshop
Saturday 15 January 2011 Tuesday 18 January 2011
10:00 – 16:00 10:00 – 16:00
Interior design legislation – what’s at stake and why Investing in feng shui – a health and business decision
it’s important to you
• Combining critical, creative thinking and knowledge of • The impact of feng shui on staff retention and productivity
building codes in the office
• Defining the scope of interior design as a practice • Understanding building orientation, room location and colour
• Understanding the importance of legal recognition • Discussing what different colours symbolise and represent
• Exploring whether building codes reflect today’s interior • How to find the centre of a structure
design profession • Using the bagua map
• Achieving transparency through sustainable, third party accreditation • Feng shui lighting – architecturally enhancing how a space
• Discussing health, safety and welfare – the regional challenges makes us feel
• Examining how building permits and architectural statutes affect • Smart lighting and good quality air
interior design • The health and well-being benefits of full spectrum lighting
Workshop facilitator:
Mayank Barjatya
Founder
Vastuworld
IQPC provides business executives around the world with tailored practical conferences, large scale events, topical seminars
and in-house training programmes, keeping them up-to-date with industry trends, technological developments and the
regulatory landscape. IQPC’s large scale conferences are market leading “must attend” events for their respective industries.
IQPC produces more than 1,700 events annually around the world, and continues to grow. Founded in 1973, IQPC now has offices in major cities
across six continents including: Bengaluru, Berlin, Dubai, London, New York, Sao Paulo, Singapore, Stockholm, Sydney, and Toronto. IQPC
leverages a global research base of best practices to produce an unrivalled portfolio of conferences. www.iqpc.ae
For further information or to register Tel: +971 4 364 2975

3. Interior Design& Summit day one:
Construction Saudi Arabia
Sunday 16 January 2011
08:30 Registration, refreshments and networking 12:50 Summit lunch with networking opportunity
09:00 Chair’s welcome and opening remarks Answering the interior design ‘cost over life-cycle’ equation
Interior design and construction in KSA – current sustainable 13:50 Detailing the value of stakeholder collaboration
trends, future development and expert analysis • Establishing why close collaboration between interior
designers, developers, architects, contractors,
09:10 Sustainable interior design to future-proof built assets, consultants and facilities managers is vital to project
human welfare and socio-economic growth continuity, delivery, cost and ease of maintenance
• An in-depth overview of sector investment and • Understanding the relationship between space and
up-coming projects in the Kingdom business strategies
KEYNOTE
• Understanding the impact of successful interior design • Value engineering – examining initial material capital
on human welfare, productivity and the environment expenditure over life-cycle costs
• Assessing technology’s role in achieving commercially Christian Merieau, Managing Director, Samuel Creations
viable design
Sultan A. Y. Faden, Head of Founding Group, 14:30 Leveraging fit-out turnkey service provisions
Saudi Green Building Council • Investigating the breadth of value-added customer
services in the fit-out sector
09:50 Debating the future of interior design • Practical examples of how to deliver turnkey services –
• Explaining who the interior designer is and why from design consultation through to installation
they design • Integrating pre-planned infrastructure and service
• Revealing how do socio–economic parameters affect provision for operational and maintenance efficiencies
the interior design profession? Doug Langmead, President, Langmead Associates
• Examining interior design as a profession for the future
Hazem El Khatib, Managing Partner, Design Design 15:10 Afternoon networking break
and Vice President, Association of Professional
Interior Designers (APID) Interior design and construction as a component of the
‘whole building design’ process
10:30 Morning networking break
15:40 Quality project management – the importance of
Considering the implications of variable sustainable integrating processes and people
interior codes and standards in the region • Understanding the difference between ‘the whole building’
concept and the typical planning and design method
PANEL SESSION
11:00 Examining the flow of interiors in KSA • Exploring the cost saving implications of total
• Understanding the impact of unregulated urban stakeholder integration
development on interior spatial design and habitability • Implementing an Environmental Management System
• Considering culturally sensitive material use (EMS) as an overarching management tool throughout
• Examining the affect of anodyne design on a a project
city’s persona John Alexander Smith, Professor of Architecture &
Nawaf Nahar Al- Nassar, Director, 3N Jeddah Interior Design, American University in Dubai (AUD)
11:40 King Abdul Aziz Historical Centre – a unique 16:20 Benchmarking project life-cycle efficiencies
environment • Exploring methodologies to evaluate appropriate levels
• Achieving building code compliance in sensitive spaces of stakeholder integration
• Assessing the impact of technology on high
CASE STUDY
• Managing new interior construction technologies and
PANEL SESSION
materials within the environmental controls of a performance hard finishes and whole life durability
museum environment • Considering ISO 14001 the benefits of compliance
Furqan Mian, Technical Services Manager, Facilities
• Meeting the project management challenges of new
Management, Emaar Properties
build and renovated interiors
John Alexander Smith, Professor of Architecture &
Peter Astle, Lead Consultant, Astle Design
Interior Design, American University in Dubai (AUD)
John Shenton, Director, RMJM Architects &
12:05 Innovations and developments in green paint
Masterplanners
• Examining environmental legislation
• Considering VOCs in paint
17:00 End of summit day one
• Sigma’s innovative solution that goes beyond legislation
Mike Murphy, Decorative Technical Service Manager
Middle East,
Fax: +971 4 363 1938 Email: enquiry@iqpc.ae

4. Interior Design& Summit day two:
Construction Saudi Arabia
Monday 17 January 2011
08:30 Registration, refreshments and networking 12:50 Summit lunch with networking opportunity
09:00 Chair’s welcome and opening remarks 13:50 Lighting control - the need for intelligent solutions in
heavy traffic environments
Examining the relationship between interior design and • Investing in future lighting technologies
‘involved building’ systems • Organic light emitting diodes (OLEDs) – the next step
for interior luminars?
09:10 Directing projects through building systems (lighting, • Examining building material and OLED integration
HVAC, IT, security and fire safety) knowledge technology
• Examining appropriate systems concepts that support • Meeting the cost challenge of OLEDs
the goals of the client and design direction
• Discussing the impact of interior design on building 14:30 State-of-the-art sustainable flooring solutions
elements • Understanding sustainability and the role of indoor
• Coordinating daylight and views with electrical ambient air quality
CASE STUDY
and task lighting as a design driver • Benchmarking the latest low-emitting flooring materials
Salah Nezar, Head of Design, KEO International and products
• Assessing the affects of Volatile Organic Compounds
09:50 Adapting appropriate work spaces (VOCs) on human health
• Exploring the key aspects of design metaphors and Vernon Palmer, Regional Manager, InterfaceFlor
organisations – machine, organism and brain
• Employing metaphors to understand client business 15:10 Afternoon networking break
needs, competition and values
• Using effective metrics to generate tailored solutions Cultural cues, the latest trends and technologies in wall
Jacob Kurek, Principal, Henning Larsen Architects coverings and coatings
10:30 Morning networking break 15:40 When conservatism and modernism meet
• Understanding the application properties of the latest
11:00 Adopting a holistic approach to hard surface, fixed eco-friendly paint technologies
finish work place design • Affectively incorporating traditional and cutting edge
• WorkPlace 20-20 – interpreting the research in terms wall materials in mixed-use buildings
of material use and work space ambience • Identifying appropriate colour selection and paint grade
• Connecting physical aspects of the internal and the impact on retail outlets and trade patterns
environment to changes in user behaviour Vinod Thomas, General Manager, Association of
and processes Professional Interior Designers (APID)
• Considering space mapping to improve office
information flow and knowledge integration 16:20 Discussing the top trends in kitchen and sanitary ware
Mayank Barjatya, Founder, Vastuworld • Experimenting with alternative materials and textures
• Considering corrosion and abrasive resistant finishes
Conservation and design decisions – meeting the challenges • Taking a multi-pronged approach to sustainability –
intelligent manufacturing facilities and processes
11:40 High performance ceiling panels Naima Aziz, Principal, Aziz Design
• Identifying appropriate ceiling systems for humid
climatic conditions 17:00 Close of summit
• Considering technologies for different acoustic, visual,
regulated and demanding environments
• Examining cost effective and environmentally sound
methods of panel disposal Our other relevant construction event:
Iman Abualjadayal, Principal, In Detail Design
12:20 Exclusive presentation, Baswa Acoustics
OTEL DESIGNand
CONSTRUCTION
Egypt
12 - 15 December 2010
Marriott Hotel, Cairo, Egypt
www.interiorconstructionsaudi.com

5. Interior Design& Associate sponsors:
In January 2008 the world's second largest
Construction Saudi Arabia
coatings manufacturer was formed as a result
of PPG's acquisition of SigmaKalon (Sigma
Paints), the company now having an annual
turnover of $14 billion. Prior to this acquisition
Sigma, was a global leader in the coatings industry in its own right, the second
largest in Europe and employing over 12,000 people across 50 countries,
having an annual turnover of $2.8 billion. The US-based PPG Industries, a
global supplier of coatings, chemicals, glass and fiber glass, has more than
Significant investment in the built environment has propelled the 150 manufacturing facilities and equity affiliates and operates in more than 60
Kingdom of Saudi Arabia to regional poll position in terms of project countries worldwide. Consolidated sales of paints in 2007 were US$10.6 billion.
spend. Some US $435bn has been allocated, of which interior PPG shares are traded on the New York Stock Exchange.
design contracting represents 15 – 20% of total project value.
However, long-term government strategic development plans
demand adherence to sustainable building construction and
performance codes. With that in mind, Interior Design &
Construction Saudi Arabia, 15 – 18 January, 2011, has partnered
with the Association of Professional Interior Designers (APID) Exhibitors:
and Saudi Green Building Council (SGBC) to deliver high level InterfaceFLOR is a worldwide leader in the
production of innovative, environmentally-
content and stir debate amongst the design community. responsible modular floor coverings. The company invented the concept of the
carpet tile nearly 50 years ago and has been systematically developing it ever since.
Do you want to make a valid and valuable contribution, Today the company offers a wide range of commercial modular flooring
and help shape the region’s interior space sustainably combining style, innovation and practicality to suit all kinds of buildings – from
homes and hospitals, to multinational businesses and government departments.
and cost-effectively? InterfaceFLOR makes and sells one of the industry’s largest and most diverse
range of carpet tiles, offering customers a wide variety of colour combinations,
textures and patterns ranging from cool minimalism to fashion conscious
Past delegates of IQPC construction conferences said: carpets, and all manufactured along sustainable principles.
As a leader in the sustainability field and a founding member of several Green
"High level of technical content and attendance. Good Building Councils, InterfaceFLOR is also able to assist clients in choosing the
venue to meet clients and colleagues” most sustainable carpet tile and meet the criteria in different Green Building
Commercial Director, FUGRO MIDDLE EAST Rating Systems, such as LEED, BREAAM or Estidama – consensus-based
standards for developing high-performance, sustainable buildings.
For more information about InterfaceFLOR and its sustainability efforts please
"We appreciate the energetic efforts of IQPC to focus all log on to www.interfaceglobal.com or www.missionzero.org.
stakeholders on tackling the most critical issues in
construction in the Middle East." ege is one of the leading European suppliers of unique
carpet solutions within wall-to-wall carpets, rugs and tiles.
Director of Construction, EMAAR We provide our clients with a multitude of unique carpet
concepts focusing on quality and freedom of design.
At ege carpets we do not limit our clients; we provide possibilities. By means of
advanced production technology, only the imagination limits what is possible.
This means that we are able to create the best suited flooring solution for each
Who you will network with at Interior Design &
individual client.
Construction Saudi Arabia:
Interior design and construction stakeholders throughout the Associate partner:
value chain will be attending: APID has been formed to represent professional
• Developers interior designers in the Gulf region and is the only
association of its kind in the region. The Association
• Operators (malls, hotels, high-end next generation promotes the highest professional ideals of Interior
Design to client bodies, governmental and private sectors, to industry, to its
mixed-use towers)
membership, and to society. APID provides a platform for education and
• Architects and interior designers development within the design community through conferences, seminars,
exhibitions and competitions. APID will assist in building connections within
• Facilities managers industry, that will help members expand their professional prospects by
networking with colleagues and will give the design industry unified access to
• Lighting automation software vendors / contractors / OEMs resources to market their design practice.
• Lighting vendors / contractors / OEMs Co-organiser: Endorsed by:
• Flooring contractors
• Wall coverings (including paint and tiles)
• Kitchen / bathroom suppliers and contractors Sponsorship & exhibition opportunities
• Materials suppliers Only at Interior Design & Construction Saudi Arabia will the
• Lighting designers highest-level decision makers attend in one place at one time.
They will evaluate products and services and will look to
short-list potential suppliers.
• Can you afford to miss out on this opportunity?
• Do you have a product or service that our senior decision-
makers and influencers need?
We have a range of business development / marketing and
sales solutions that are tailored to specifically deliver on your
business objectives. For more details, call +971 4 364 2975
or email sponsorship@iqpc.ae

6. Interior Design& International summit
16 & 17 January 2011
Interactive workshops
Online:
5 WAYS TO REGISTER
www.interiorconstructionsaudi.com
Construction Saudi Arabia
15 & 18 January 2011
Riyadh Marriott Hotel, Saudi Arabia
Phone:
Fax:
Email:
+971 4 364 2975
+971 4 363 1938
enquiry@iqpc.ae
Post: IQPC Dubai FZ LLC
REGISTRATION PO Box 502397
Dubai, UAE
Event Code: 19431.001
Please complete in BLOCK CAPITALS as information Please do not remove this label even if it is not addressed TEAM DISCOUNTS
is used to produce delegate badges. to you.Your Priority Registration Code is printed on the
Please photocopy for multiple bookings. top of the label below. Please quote it when registering: Team discounts available on request. Call +971 4 364 2975
for more information.
VENUE & ACCOMMODATION
Riyadh Marriott Hotel
PO Box 16294
Riyadh-11464
KSA
Tel: +966 1 4779300
Fax: +966 1 2922212
Email: emad.said@marriotthotels.com
Online: www.riyadhmarriott.com
VENUE & ACCOMMODATION:
PRIORITY BOOKING FORM Hotel and travel costs are not included in the registration fee.
• Discounts cannot be combined. • Payment prior to conference is mandatory for attendance.
For assistance in your travel and accommodation requirements,
• Discounts are not valid if payment is received after please refer to details below:
closing date. Room Reservation
Special / corporate rate for room accommodation is available in
Book and pay before 14 October 2010 and save US $750
the hotel. You may contact the hotel directly as per the details
SUMMIT PRICES above quoting IQPC Middle East or the name of the conference.
Flight reservation:
Summit package Before Before Before After
14 October 2010 11 November 2010 16 December 2010 16 December 2010 Contact Anuj Sachev or Charo Marie at SNTTA Travel
& Tours LLC Dubai.
Gold package
(Summit + 2 workshop days) US $4,515 US $4,765 US $5,015 US $5,265 Email: iqpc@snttadubai.com
(Save US $750) (Save US $500) (Save US $250) Tel: +971 4 282 9000
Fax: +971 4 282 9988
Silver package www.sntta.com
(Summit + 1 workshop day) US $3,507 US $3,702 US $3,897 US $4,092
(Save US $585) (Save US $390) (Save US $195) Please book at the earliest for your convenience
Summit only US $2,249 US $2,374 US $2,499 US $2,624 CONFERENCE DOCUMENTATION
(Save US $375) (Save US $250) (Save US $125)
If you cannot make the dates you can still access all of the
presentations delivered throughout the conference days for just
US $450, post event. Contact us on +971 4 364 2975 for further details.
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Account No.: 020 – 879714 - 100 Swift Code: BBME AEAD publishing; however, circumstances beyond the control of the
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