Michelle Raines discusses how traditional marketing is failing businesses due to information overload and fragmented media. She notes that the average American sees over 3,000 ads per day. Additionally, media has become highly fragmented with many more options for people to get information. Customers are no longer listening to traditional marketing messages. Raines advocates building an authentic brand through magnetic strategies that identify key customer segments and implement attraction channels like blogs and social media to create engaged online communities. She believes the future of marketing involves adapting, staying informed, being innovative, listening to customers, and adding value through social interactions. Raines' presentation provides guidance on maximizing marketing dollars through strategic, customer-focused approaches.

1. Aviation Business 2.0Where to invest in your marketing for the highest return FATA ConferenceClearwater Beach, June 16, 2009 Michelle Raines Founder and CEO, inc MARKETING LLC Business Innovator and Marketer

4. Take the “who would you trust” challenge? Friends, colleagues, people with similar interests Or Corporate Ad

6. How to maximize your marketing dollars today.

7. Where is our future heading?

9. The average American is exposed to over… 3000 ..ads per day.

11. 8,400 magazine titles

13. 17, 300 magazine titles

14. 82.4 TV channels per home

15. Millions of web sites

17. Blogs

18. Email

19. Podcasting

20. TiVO

21. Satellite Radio

22. Video on demand

23. IM

24. Search Engines

25. ipodThe days of uninterrupted marketing are gone.

26. In addition…

27. Leaving customers, employees and management feeling frustrated & uncertain. Resulting in lossof brand equity, brandloyalty & consumers trust.

28. “Goods news, there has been a radical shift in advertising and marketing and it benefits everyone.”

29. The rules have changed…its not about spamming 1,000,000 to convert 100. Its about reaching the right 10 people who reach 100 people who reach 1,000 people.

31. Learn how to maximize your marketing dollars today.

34. Who is your target market?

37. Identify Customer Segments Who is your audience? What are their demographics? Where do they live and how far will they travel? What is their lifestyle? What are their buying behaviors?

38. Implement Attraction Channels

41. Interactive Experience = Tribe

44. Where is our future heading?

47. The foundation for tomorrow is here today.

48. How to lead your industry?

49. Adapt StayInformed Be fearless Fresh Original Innovative Give back Listen Be open Solutions Connect Create Be bold Interact Insight Tweet Creative Engage Creating Opportunity Blog Partner Add value Lead Go green Community

50. How do I get Started?

52. The real source of wealth and capital in this new era is not material things.. it is the human mind, the human spirit, the human imagination, and our faith in the future. Steve Forbes Your most unhappy customers are your greatest source of learning. Bill Gates A business has to be involving, it has to be fun, and it has to exercise your creative instincts. Richard Branson In the struggle for survival, the fittest win out at the expense of their rivals because they succeed in adapting themselves best to their environment. Charles Darwin

53. Questions… Michelle Raines Founder and CEO, inc MARKETING LLC Innovator ~ Marketer ~ Strategist www.inc-marketing.com Email: michelle@inc-marketing.com www.twitter.com/michelleraines Michelle Johnston/Raines Thank you!