"Stop Drowning In Business Cards" – Michelle Villalobos presentation to Glazer Kennedy Insider Circle

Stop
Drowning In
Business
Cards!
Michelle Villalobos
(vee - ya - LOW - bos)

All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved.
www.mivistaconsulting.com

Start Turning
Business Cards
Into Business

www.mivistaconsulting.com 2

does your “system” look like this?


challenges?


WHY?
• no system to process/maintain
• high volume
• 1-to-1 follow up
• wasting time
• lack of focus
• unqualified contacts
• push rather than pull

objectives

• how to maximize results from networking
• address most common challenges
• identify strategies to keep contacts “warm”
• plan for lead generation
• identify “capture” methods

1

relationship models:

one-to-one

one-to-many

stop drowning model

- to- one
one clients “percolates”
become
com community up to leads
mu
nica
feedte
bac
k

extend

from contact to client
1. capture
(“Networking Like A Pro” - Ivan Misner)

2. input & organize
3. follow up/maintain to
generate regular leads


i. capture
the value piece


ii. capture

Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

introductions


write an article

1

Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

1


(activity)
what value piece(s) could
you quickly & easily offer to
capture your ideal target?

2


universal concerns
• pain
• money what
matters
• happiness to your
• health ideal
client?
• time


ii. input & organize
(the process piece)

2


web

(manual)
(manual)

(auto-sync)

(auto-sync)

(auto)

✉ 30

what’s your process?
(map it out)


• batch

• automate

• outsource will
work
FREE!
• delegate


categorize
(what categories matter?)


39

iii. follow up/maintain
the trust-building piece


1

you should know...

• 82% more successful on/after 3rd contact
• “7 touches” average
• 4 touches in 10 days (leads)*
• best is mix of contact methods

* Duct Tape Marketing

the cheapest, easiest, most
effective way to keep a large
audience engaged over time?


1

email


Marie Forleo’s emails
• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish
• Date Conﬁdently Using Real Men's Tips! Your April 27 Dish
• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish
• 7 Secrets of a Flirting Goddess - Your May 1 Dish
• What NOT to Do On a Date - Your May 15 Dish
• The #1 Cause of Dating Drama – Your May 18 Dish
• Is He Mr. Right or Mr. WRONG? Your May 20 Dish
• Michelle, Why Didn't He Call? Your May 29 Dish
• Secrets of Getting Over a Breakup - Your June 1 Dish 2

slideshows

1


blog

1


stay informed
(i.e., Google Reader)

write articles

1


article “do’s”
• title is everything
- Communicate More Powerfully (Without Being a Bitch)
- I’m Not Crazy, It’s Just My Personality Type

• use numbers
- The Perfect 10 in Sales,The First 10 Seconds,The Next 10
Minutes,10 Days Later
- 10 Things To Start Or Stop Doing To Go From Frizzy To Fabulous

• tell the beneﬁt (not the process)
- Lose 10 Pounds in 1 Day – Eating Everything You Want!
- vs. How To Use Yoga & Crunches for 90 Minutes Every Day 1


maintenance strategies
• be quick for ﬁrst follow up (but batch & use system)
• stay on top of your industry news & be a source
of valuable info
• entertain, educate or inform (or all three!)
• focus on your ideal, you’ll lose people, it’s okay
• you don’t have to write - there are other tools!
• be human, be authentic
• “Power of One”
2


(activity)
what ongoing value could
you quickly & easily provide to
maintain your ideal target?

2


a quick note on
social media

1


1

old
social is the new business


Be a person

1


committments
• today?
• this week?
• this month?
• in 3 months?
• this year?


want this
slideshow?
i’ll email it to you
if you ﬁll out the feedback form ;)


www.MichelleVillalobos.com
michelle@mivistainc.com
(888) 531-3830


"Stop Drowning In Business Cards" – Michelle Villalobos presentation to Glazer Kennedy Insider Circle

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"Stop Drowning In Business Cards" – Michelle Villalobos presentation to Glazer Kennedy Insider Circle