Usability 20 1192632122504580 3

Usability 2.0
usability as a conversation

Karyn Zuidinga
Senior Information Architect
office: 604 669 7655
mobile: 778 386 6982
karyn@analyticdesigngroup.com

Analytic Design Group
Suite 300 - 1300 Richards
Vancouver British Columbia
V6B 3G6 Canada
www.analyticdesigngroup.com

Greg Bell
User Experience Designer
office: 604 669 7655
mobile: 778 995 1014
greg@analyticdesigngroup.com

V6B 3G6 Canada

Ever done a usability test, gone to the
trouble of writing that killer report and
seen the results go nowhere?

Ever have to read someone else’s
usability test report and think you’ve
found the cure for insomnia?

Usability Reports vs Office Hours Slept
5
Number of Usability Reports to Read

4

3

2

1

0
0 1 2 3 4 5
Hours slept during office hours

The user experience of usability.

Mobile Device OOBE Testing

Out of Box Experience

Post-test:
- Getting Started Guide
- Screen Clings
- Other In-Box Materials
- Device Changes

Results were not getting to who they
needed to.

Discussion ends after reporting.

User Experience Analysis
of Usability Testing

Project Completion
Usability Project
Project Kick Off

Usability Project

Project Completion
Project Kick Off

Planning Recruiting Usability Testing Data Analysis Reporting

Problem:
How do we engage clients and get them
excited about testing?
(and get more people to show up)

Collaborative Planning with Client

Wiki space for Task List & Test Plan

Engage clients on a deeper
level before beginning testing.

Problem:
Difficult to get a recruiting company to
engage in finding the RIGHT people.

Recruiters engaged on a new level and
the testing was more successful.

Problem:
Difficult to record easy to analyze data

Problem:
Difficult to get notes from the entire team
who is attending testing.

Problem:
Difficult to create video clips after testing.

1. The People
2. The Notepad
3. The Video System

The People
1. The Facilitator
2. The Observer
3. The Schmoozer

Invite as many people from the
client team as possible.

The Notepad
Study: _____________________________
Use GSG? Yes No
1 Make a Phone Call User ID: ___________
Notes By: ___________________________
Finished w/ Ease Completed w/ Difﬁculty Failed to Complete

Use GSG? Yes No
2 Set up Voicemail

Use GSG? Yes No
3 Send a Text Message

Use GSG? Yes No
4 Take a Photo & Send MMS

Use GSG? Yes No
5 Make a Video Share Call

Use GSG? Yes No
6 Set Up & Send an IM

Use GSG? Yes No
7 Go to a Website

Use GSG? Yes No
8 Set Up Email

Use GSG? Yes No
9 Send & Receive Email

Use GSG? Yes No
10 Sync Calendar & Contacts

Use GSG? Yes No
11 Set Up TeleNav

Use GSG? Yes No
12 Bluetooth

Study
Use GSG? Yes No
1 Make a Phone Call User I
Notes

Use GSG? Yes No
2 Set up Voicemail

Use GSG? Yes No
3 Send a Text Message

Use GSG? Yes No
4 Take a Photo & Send MMS

Use GSG? Yes No
5 Make a Video Share Call


Use GSG? Yes No
8 Set Up Email

Use GSG? Yes No
9 Send & Receive Email

Use GSG? Yes No
10 Sync Calendar & Contacts

Use GSG? Yes No
11 Set Up TeleNav

Use GSG? Yes No
12 Bluetooth

Get clients to use sheets and record data.

Our Setup

Participant

Our Setup

Participant

Facilitator

Our Setup
Video Camera

Participant

Facilitator

Our Setup
Video Camera

Participant

WebCam

Facilitator

Our Setup
Two Way Glass Video Camera

Participant

Observer

WebCam

Facilitator

Our Setup

Network / Router

Participant

Observer

WebCam

Facilitator

Our Setup

Network / Router

Participant

Observer

WebCam

Facilitator

Client Team &
Schmoozer

Using these tools, we were able to create
better data that was easier to analyze.

“I recently asked 258
usability practitioners which
methods they use to
communicate findings from
their studies”
- Jakob Nielsen, 2005 http://www.useit.com/alertbox/20050425.html

“I recently asked 258
usability practitioners which
methods they use to
communicate findings from
their studies”
- Jakob Nielsen, 2005 http://www.useit.com/alertbox/20050425.html

http://www.happywebbies.com/download

Formal Usability Reports vs. Quick Findings

Formal Usability Reports vs. Quick Findings (2)

The typical usability report life-cycle:

http://www.flickr.com/photos/phooky/1390640732/

http://www.flickr.com/photos/seanstayte/660772151/

Do I really have to read all of this?

Maybe, a DVD arrives in the mail
a few weeks later with video.

Problem:
Usability reports are boring and nobody
wants to read them.

Problem:
Usability reports are not shared among
the people who need them most.

Problem:
There is a disconnect between video
highlights and the findings in the report.

Delivery method improved reporting

While hours increased on creating
reports, the value was well worth it for
our clients.

Discussion threads on findings

Assignable action items on all
recommendations.

Get your reports online and interactive.

Engage with client’s product team as
much as possible.

Karyn Zuidinga
Senior Information Architect
office: 604 669 7655
mobile: 778 386 6982
karyn@analyticdesigngroup.com

V6B 3G6 Canada

Thank you.
Greg Bell
User Experience Designer
office: 604 669 7655
mobile: 778 995 1014
greg@analyticdesigngroup.com

V6B 3G6 Canada

http://creativecommons.org/licenses/by-nc/2.5/ca/

Usability 20 1192632122504580 3

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