The document announces a conference on March 20, 2013 from 5:30-9:30pm at the NECC Technology Center in Haverhill, MA. The conference will address how Haverhill and the Merrimack Valley can attract new industry by developing resources to support innovation. Leaders across different sectors need to become familiar with concepts like "open innovation" and "co-creation," understand what it takes to support these approaches, appreciate existing local assets, and craft feasible initiatives to build new innovation capacity. The conference will address the first three points, and a follow-up steering committee and crowd-sourced search will address developing initiatives.