A brief thumbnailed portfolio of some of the written work I have published

1. BIOGRAPHY. Highly Efficient Marketing Executive
Highly Efficient Marketing Executive
Michelle is currently the Marketing and Sales Manager at Giti Collections. Giti Collections offers a
range of furniture and home décor items, sourced from international manufacturers for interior
designers, retailers and the hospitality industry. She oversees all of the company’s marketing
activities, including research, catalogue layout and design, branding, sales management, direct mail
campaigns, trade show and vendor management.
Led Online Company Training and Database Management
Prior to her promotion to Marketing and Sales Manager at Giti Collections, Michelle was the Database
Manager at Dive the World and she was responsible for development of product price ranges, design
and implementation of price calculation structures, monitoring and training employees on company
products and systems via email and Skype.
International Background
Michelle grew up in South Africa and the United Kingdom and is fluent in English and Afrikaans. She
has also worked in other countries including Cyprus and travelled for work to Thailand and Cancun,
Mexico.
Michelle enjoys exploring new avenues and ideas ~ she has even taken centre stage as a singer in a
band, which toured certain parts of Cyprus.
Highly Efficient Marketing Executive
Michelle is currently the Marketing and Sales Manager at Giti Collections. Giti Collections offers a
range of furniture and home décor items, sourced from international manufacturers for interior
designers, retailers and the hospitality industry. She oversees all of the company’s marketing
activities, including research, catalogue layout and design, branding, sales management, direct mail
campaigns, trade show and vendor management.
Led Online Company Training and Database Management
Prior to her promotion to Marketing and Sales Manager at Giti Collections, Michelle was the Database
Manager at Dive the World and she was responsible for development of product price ranges, design
and implementation of price calculation structures, monitoring and training employees on company
products and systems via email and Skype.
International Background
Michelle grew up in South Africa and the United Kingdom and is fluent in English and Afrikaans. She
has also worked in other countries including Cyprus and travelled for work to Thailand and Cancun,
Mexico.
Michelle enjoys exploring new avenues and ideas ~ she has even taken centre stage as a singer in a
band, which toured certain parts of Cyprus.

2. EXPERTISE. Copywriting, Marketing & Web Development
Digital Marketing Marketing Business Design
Copywriting Research & Analysis Budget Management Brand Development
SEO Event Management Sales Management Web Development
Email Marketing Project Management Personnel Management Infographic
Content Writing Direct Marketing Client Development Strategic Marketing
CRM Administration Advertising & PR B2B & B2C Transactions Exhibitions

3. EXPERIENCE. Marketing, Design, PR & Copywriting
Experience
• Marketing & Sales Manager, Giti Collections, South Africa
• Database Manager, Dive the World, Thailand
• Copywriter, Perky Pets and Vet, South Africa
• Promotions, GR Promotions, South Africa
• Marketing & Accounts Exec, Greenside Golf, South Africa
Technical Skills
• Adobe Photoshop, Illustrator
• Graphic Mail – CRM
• Constant Contact – CRM
• Google Analytics
• Word Press
• Thunderbird
• HTML
• MS Word, Excel, PowerPoint
• MS Access
• MS Outlook
• Omni Accounting
• QuickBooks Accounting
• Alliance Accounting
• Sage Accounting
• Social Media
Education
• Certificate: Internet Marketing, University of Cape Town
• Diploma: Copywriting, Red and Yellow School
• Certificate: Social Science award specialising in
Business Marketing, English Literature, Psychology and
Sociology, Totton College – United Kingdom
Technical Skills
• Adobe Photoshop, Illustrator
• Graphic Mail – CRM
• Constant Contact – CRM
• Google Analytics
• Word Press
• Thunderbird
• HTML
• MS Word, Excel, PowerPoint
• MS Access
• MS Outlook
• Omni Accounting
• QuickBooks Accounting
• Alliance Accounting
• Sage Accounting
• Social Media

4. PORTFOLIO. Editorials, Catalogue & Webpage Designs
Leadbitter, M, About Us, Giti
Collections Home Décor Catalogue,
2012-2013
Leadbitter, M, Contents Page, Giti
Collections Home Décor
Catalogue, 2012-2013
Leadbitter, M, My Budgie,
www.petproducts.co.za/Budgie.html,
2010
Leadbitter, M, Your Cockatiel,
www.petproducts.co.za/Cockatiel.html,
2010
Leadbitter, M, About Us, Giti
Collections Home Décor Catalogue,
2012-2013
Leadbitter, M, Contents Page, Giti
Collections Home Décor
Catalogue, 2012-2013
Leadbitter, M, My Budgie,
www.petproducts.co.za/Budgie.html,
2010
Leadbitter, M, Your Cockatiel,
www.petproducts.co.za/Cockatiel.html,
2010
Leadbitter, M, Your Kitty,
www.petproducts.co.za/Cat.html, 2010
Leadbitter, M, Your Mouse,
www.petproducts.co.za, 2010
Holland, M, Dubai Shopper’s
Delight, Greenside Golf Escapes
Magazine, Apr/May 2008, Pg 18
Leadbitter, M, Malaysian Grand
Prix, Greenside Golf Escapes
Magazine, Nov 07 / Jan 08, Pg 27

5. PORTFOLIO. Editorials & Webpage Designs
Holland, M, Capturing Phuket,
Greenside Golf Escapes Magazine,
Feb/Mar 2008, Page 30
Leadbitter, M, Everything But Arms – Band
Bio, www.everythingbutarms.co.uk, August
2011
Holland, M, Capturing Phuket,
Greenside Golf Escapes Magazine,
Feb/Mar 2008, Page 31
Holland, M, Capturing Phuket,
Greenside Golf Escapes Magazine,
Feb/Mar 2008, Page 30
Leadbitter, M, Everything But Arms – Band
Bio, www.everythingbutarms.co.uk, August
2011
Leadbitter, M, Currently Showing
Screen Shots, www.labia.co.za, 2010
Leadbitter, M, Currently Showing
Screen Shots, www.labia.co.za, 2010
Leadbitter, M, Currently Showing
Screen Shots, www.labia.co.za, 2010
Holland, M, Capturing Phuket,
Greenside Golf Escapes Magazine,
Feb/Mar 2008, Page 31

6. PORTFOLIO. Editorials
Leadbitter, M, Giti Collections,
Design Times, Issue No. 42, 2012
Leadbitter, M, Giti Collections,
Design Times, Issue No. 42, 2012
Leadbitter, M, Giti Collections,
Design Times, Issue No. 42, 2012
Leadbitter, M, Giti Collections,
Design Times, Issue No. 42, 2012
Leadbitter, M, Giti Collections,
Design Times, Issue No. 41, 2012
Leadbitter, M, Giti Collections,
Design Times, Issue No. 41, 2012

7. PORTFOLIO. Project Editorial & Design Layout
Leadbitter, M, Rwanda, Esquire Magazine, 2010 Leadbitter, M, Rwanda, Esquire Magazine, 2010Leadbitter, M, Rwanda, Esquire Magazine, 2010 Leadbitter, M, Rwanda, Esquire Magazine, 2010
Leadbitter, M, Rwanda, Esquire Magazine, 2010 Leadbitter, M, Rwanda, Esquire Magazine, 2010 Leadbitter, M, Rwanda, Esquire Magazine, 2010

8. REFERENCES. Why hire Michelle Leadbitter?
“Michelle’s roles expanded when she was promoted to Sales and Marketing Manager where she
relished in the copywriting for all the promotional materials and press releases. She assisted in
catalogue layouts and CRM mailers both in copy and aesthetics. She implemented marketing
timelines, budgets and assisted in developing of the Giti Collections brand. More recently Michelle
completed an Internet Marketing course and in addition to managing the content is currently
optimising our website.
 Tiffany Kroll Borruso, Director, Giti Collections Home Decor
Excellent relationship with clients and strongest points are organisational skills, pedantic and
whatever she did, she did well.
 Scott Edkins, Director, Greenside Golf Publishing
Michelle, your effort and results are commendable. You’ve managed to produce a good portfolio of
work and to complete the course despite your other responsibilities. If you can do this, we think
you have what it takes to be a good copywriter.
 Wendy Moorcroft & Peter Southworth, Director, Red and Yellow School
“
”
Michelle’s roles expanded when she was promoted to Sales and Marketing Manager where she
relished in the copywriting for all the promotional materials and press releases. She assisted in
catalogue layouts and CRM mailers both in copy and aesthetics. She implemented marketing
timelines, budgets and assisted in developing of the Giti Collections brand. More recently Michelle
completed an Internet Marketing course and in addition to managing the content is currently
optimising our website.
 Tiffany Kroll Borruso, Director, Giti Collections Home Decor
Excellent relationship with clients and strongest points are organisational skills, pedantic and
whatever she did, she did well.
 Scott Edkins, Director, Greenside Golf Publishing
Michelle, your effort and results are commendable. You’ve managed to produce a good portfolio of
work and to complete the course despite your other responsibilities. If you can do this, we think
you have what it takes to be a good copywriter.
 Wendy Moorcroft & Peter Southworth, Director, Red and Yellow School
“
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”
”