An introduction to the PRNDG

1. PRNDG: The Public Radio News Directors Guide www.prndg.org

2. PRNDG: The Public Radio News Directors Guide Why PRNDG? Now: PRNDG 1.0 Next: PRNDG 2.0 Your Feedback & Advice

4. Notable system demand for a central handbook for public radio news directors

6. PRNDG: The Public Radio News Directors Guide PRNDG Goals To improve public service journalism by * Defining the roles and responsibilities of news managers… * Promoting “best practices,” ethics and competencies in local newsrooms...

7. PRNDG: The Public Radio News Directors Guide PRNDG Goals To improve public service journalism by * Providing a repository for case studies, work samples, templates, instructions and links… * Creating a user network to discuss timely issues and share recipes for success

9. Planning started in February 2007

10. Site launched in November 2008

11. More than 80 news directors consulted

13. PRNDG: The Public Radio News Directors Guide PRNDG – Field Kit Case Studies Samples How To’s Issues & Challenges Outside Help

15. Skim as a directory

17. Averaging 7 page views per visit

18. Averaging 9.5 minutes per visit

20. Add Multi-Media Content

22. PRNDG: The Public Radio News Directors Guide PRNDG 2.0 – Multi-Media Content The author woulddeepencore content… Including photos, audio, video and graphics… Increasing userengagementand enjoyment.

23. PRNDG: The Public Radio News Directors Guide PRNDG 2.0 – Add Column/Marketing Selected contributors would provide timely articles to the front page… which would also be widely circulated in the public media community… stimulating greater guide usage and discussion, and add to the guide content.

24. PRNDG: The Public Radio News Directors Guide PRNDG The Tour

25. PRNDG: The Public Radio News Directors Guide Ideas? Feedback? Funding?

26. PRNDG: The Public Radio News Directors Guide “Thank you for the news director guide. It's an excellent resource and just what we needed!” -- Nancy Finken NET Radio Network Manager