A presentation for the Professional Ethics Network, at the University of Leeds, on the leadership and ethical issues surrounding social networks

1. business, ethics
&
social networks
mick yates
www.leader-values.com
visiting professor, University of
Leeds

2. leadership
2

3. • leadership is more than management
• leaders have a rock-solid value system
which is congruent with their followers
• leaders are interdependent with
followers
• leaders always accelerate change
3

4. • leadership is more than management
• leaders have a rock-solid value system
which is congruent with their followers
• leaders are interdependent with
followers
• leaders always accelerate change
• leaders make the complicated simple
• leaders are story tellers
4

5. 5

6. 6

7. 7

8. • Click to edit
Master text
Leadership is the energetic process of
styles
getting people fully and willingly committed
to a new and sustainable course of action,
to meet commonly agreed objectives whilst
having commonly held values
8

9. distributed
leadership
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10. 10

11. who do you go to?
• for work advice
• for problem solving
• for career advice
• for new ideas
• for political issues
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12. 12
48

13. 13

14. networks of trust
1. purpose
2. member identity
3. actionability
4. searchability
5. trustworthiness
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15. • Click to edit
Master text
styles
distributed leadership is built on
common tasks and shared values in a
networked organization
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16. 16
© mick yates 2011 page

17. 17

18. distributed loose-tight
leadership innovation
networks strategic
of trust choices
18

19. global enterprise
envision enable empower energize
distributed
leadership
loose-tight
innovation
networks
of trust
strategic
choices
19

20. global enterprise
envision enable empower energize
distributed common values roles & responsibilities training & development “action learning”
leadership common purpose decision processes delegation of authority minimum layering
integrate paradoxes
loose-tight knowledge sharing success models reward innovation encourage change
innovation networks of innovation local innovation technology
networks collective purpose searchability communities of actionability
of trust member identities excellence
strategic global / local knowledge common systems integrated goal setting communication
choices customer common work-culture feedback systems facilitate
understanding OGSM “walk the talk”
technology impact
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21. values & culture
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22. big data
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23. 5 exabytes
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25. 180,000 x
Library of Congress
1,800 Exabytes 25

26. $1.7 trillion 2015
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27. $670 billion 2015
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28. market “push”
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29. if you like this ...
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30. you “pull”
you access what you like
you decide
your pathway
you ignore
you balance
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31. customer owns the data
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32. data security
data value
data insight
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33. social media
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34. social media
internet-based applications that
use web 2.0 technology
& that allow the creation &
exchange of user-generated
content
Andreas Kaplan and Michael
Haenlein
34

35. social media has
overtaken porn
as the #1 web activity 35

36. mashable
36

37. 2007

38. 2011
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39. 21

40. 22

41. 23

42. 24

43. 25

44. 26

45. privacy
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46. social cycle
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47. social cycle
1. experiences
2. platforms
3. advocacy
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48. © mick yates 2012 page10
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49. © mick yates 2012 page10
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50. 50

51. social cycle
1. experiences
2. platforms
3. advocacy
51

53. 53

54. social cycle
1. experiences
2. platforms
3. advocacy
54

55. 55

56. communication 2.0
loichay.tumblr.com
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57. influence 2.0
1% CREATORS
9% EDITORS
90% AUDIENCE
Jakob Nielsen, Participation Inequality: Encouraging More Users to
Participate
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58. social curation
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59. social recommendation
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60. personal & social
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61. strategies
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62. personal social
legal economic
1. responsibilities
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63. 2. simple guidelines
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64. 3. simple tests
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65. 4. simple policy
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66. 5. trust yet verify
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67. 6. curiosity not walls
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68. 7. sanctions
© mick yates 2012 page
68

69. business, ethics
&
social networks
mick yates
www.leader-values.com
visiting professor, University of
Leeds