The document provides information about the Museum Assessment Program (MAP) and Conservation Assessment Program (CAP) annual meeting being held in Baltimore, MD in October 2011. It discusses what MAP and CAP are, how they can help museums improve through self-study and peer review, and the benefits various museums have gained from the programs. MAP provides strategic planning assistance while CAP focuses on collection care and preservation. Both programs involve a self-assessment, site visit, and report with recommendations. The costs are low and the impacts have been significant for many participating museums in strengthening their operations.
ICT Role in 21st Century Education & its Challenges.pptx
Taking Your Museum to the Next level with the Museum Assessment Program and the Conservation Assessment Program
1. Taking Your Museum
to the Next Level
with MAP and CAP!
MAAM Annual Meeting
Baltimore, MD
October 2011
2. Panelists:
Lauren Silberman, Museum Assessment Program,
American Association of Museums
Sara Gonzales, Conservation Assessment Program,
Heritage Preservation
Rebecca Massie Lane, Director, Washington County
Museum of Fine Arts
Julianne Snider, Assistant Director, Earth and Mineral
Sciences Museum & Art Gallery
John Simmons, Principal, Museologica
3. “MAP provided a blueprint for
our organization.”
-Althemese Barnes, Executive Director, John Gilmore Riley
Center
4. What is MAP ?
Assessment tool
made up of self-study
and peer review
Designed to help
museums plan by
identifying strengths
and weaknesses
“MAP is one of the
best services
provided for small
and emerging
museums.”
-Lee Langston Harrison, Executive
Director, Museum of Culpeper
History
5. Why do a MAP?
“The MAP process was
invaluable to the staff
and board of the NHS
and has provided us with
helpful information in
moving forward.”
-Megan Delaney, Registrar, Newport
Historical Society
•Preparation for institutional
planning
•Get ducks in a row prior to
staff changes
•Preparation for AAM
Accreditation
•Response to major changes
in the museum: expansion,
move to a new building, loss
of traditional income, desire to
serve new audiences
•A neutral way to bring up an
institutional issue
•Leverage support
6. MAP’s Impact on the Field
• Nearly 25% of all museums in America have participated in
MAP
• 60% of AAM Accredited museums have participated in
MAP
• Out of 1,193 IMLS Museums for America grants
distributed, 55% have been to MAP museums
• Around 20,000 museum professionals have participated in
MAP with their museum, as a peer reviewer, or both
• 89% of MAP museums changed at least one institutional
practice as a result of MAP
7. Assessment Types
Organizational (institutional):
All areas of museum operation reviewed
Collections Stewardship (collections
management):
Focus on collections policies, planning,
access, documentation and collections
care
Community Engagement (public
dimension):
Assesses the relationship between the
museum and community
"Because of MAP, my
organization is stronger,
more strategic in our
thinking and has a broader
sense of our base of
support.“
—Lynne Goodwin, Executive
Director, Elizabeth Stewart
Treehouse Museum
8. • Self-Assessment Materials (workbook and activities)
• 1 – 2 day site visit conducted by peer reviewer
• Report with Prioritized Recommendations
• Travel expenses for peer reviewer
• Honoraria for peer reviewer
• Suggested resources to implement report recommendations
• MAP Bookshelf
• Museum Essentials Webinars and the AAM Information Center
• Certificate of Completion
• National recognition: press releases & Congressional
announcements
Participation includes:
9. Sample MAP timeline
11
Fall:
Apply and get started
22
Winter:
Work on Self-Study;
get matched with
Peer Reviewer
33
Spring:
Complete Self-Study;
Host Site Visit with
Peer Reviewer
44
Summer:
Receive Report and
Implement
Recommendations
Start
Finish
10. How much does it cost?
Annual Operating Participant Fees
$125K or less FREE
Between $125,001 and $400K $350
Between $400,001 and $1 Million $550
Greater than $1 Million $750
“Because of MAP, my museum continues
to evolve and meet the challenges of the
new century.”
-Carol Majahad, Director, North Andover
Historical Society
11. An eligible museum
(from art to zoo!):
is organized as a public or private non-
profit for educational or aesthetic
purposes;
• cares for and owns or uses tangible
objects for exhibition;
• is maintained by at least one
professional staff member or the full-
time equivalent;
• is located in one of the fifty states of the
United States or territories;
• is open to the general public for at least
90 days a year ;
• for Re-MAP - had a previous IMLS
awarded same MAP assessment 7 or more
years ago.
Who Can Participate?
“MAP helped the museum learn
where it needed to focus its
energies, started new and
important conversations, and
laid a foundation to begin
implementing physical
upgrades.”
- John Hawkins, Director, Caldwell
Heritage Museum
12. Apply Now! Deadlines:
December 1, 2011
and July 1, 2012
Email: map@aam-us.org
Call: 202.289.9118
www.aam-us/org/map
When Can I Apply?
14. What is the Conservation Assessment
Program (CAP)?
CAP is a non-competitive technical assistance program
that provides a general assessment for small and mid-
sized museums of all types, including those with living
collections.
A general assessment is a broad study of policies,
procedures, and environmental conditions affecting the
care and preservation of collections and sites.
15. CAP Assessments
CAP assessments include:
• a self-assessment of the museum through the completion of the
Site Questionnaire, an in-depth survey of all the preventive
conservation policies and practices currently in place at the
museum
• a two-day site visit conducted by a professional conservator
who examines the organization’s collections, environmental
conditions, and sites
• a report with prioritized recommendations for improving
collections care and preventive conservation practices
• follow up from Heritage Preservation in the form of free
preventive conservation resources to help you begin to
improve your conservation practices.
16. How much does it cost?
CAP allocation amounts are assigned based on the
museum’s budget. Total assessment costs average
$4,010 for museums with one assessor and $7,860 for
museums with two. Heritage Preservation recommends
that museums budget extra funds* to supplement the CAP
allocation, as outlined in the table below:
Museum Budget Allocation Estimated Cost Allocation Estimated Cost
Less than $250,000 $3,590 $430 $7,190 $670
$250,000 - $1,000,000 $3,490 $530 $7,020 $850
More than $1,000,000 $3,390 $630 $6,840 $1,020
*Note these costs are estimates, as opposed to required contributions.
Assessors set their own fees, and CAP participants may negotiate the costs
of their assessments.
17. Participation Covers:
•• fees of preservation professionals
• list of approved assessors to choose from
• the CAP Site Questionnaire self-study form
• information and guidance on hiring preservation professionals and
planning your assessment
• report with prioritized recommendations
• references and ideas for identifying preservation funding and
resources
• packet consisting of selected books and resources worth $200
for museums that complete the Outcome Based Evaluation survey
one year after CAP.
• Recognition: Heritage Preservation announces all CAP participants
to Congress and provides a sample press release to all participants.
18. Who can participate?
Eligible museums from art to zoo can participate.
CAP is appropriate for organizations whose collections can be
assessed in a two-day survey.
An eligible museum:
• is organized as a public or private non-profit for educational
or aesthetic purposes;
• cares for and owns or uses tangible objects for exhibition;
• is maintained by at least one professional staff member or
the full-time equivalent;
• is located in one of the fifty states of the United States or
territories;
• is open to the general public for at least 90 days a year;
• for Re-CAP - had a previous IMLS awarded CAP assessment
seven or more years ago.
19. CAP Timeline
Start Finish
1
1. Fall: apply
2
2. Winter: complete
agreement with
assessor and Site
Questionnaire
3 4
3. Spring/Early
Summer: Host
site visit with
CAP assessor(s)
4. Late Summer/Fall:
receive report and
send one copy to
Heritage Preservation
5
5. Finish program,
one year later
complete OBE
survey
20. When can I apply?
Fall 2012 CAP applications are available now at
www.heritagepreservation.org/cap/application.html.
Applications are available as:
• an online form
• a fill-in PDF form that can be printed and mailed in
• a fill-in Microsoft Word form that can be printed and mailed in
• a paper application (available from the CAP office on request)
For questions or to request a paper application, contact CAP at :
Email: cap@heritagepreservation.org
Phone: 202-233-0800
21. Why participate in CAP?
The advice of a professionally trained conservator helps you to:
• improve collections preservation at your museum
• formulate a long-range plan for preservation of the collections
• allocate resources for collections care within your organization
• make the case to the board or other governing bodies of the importance of
collections care to the organization
• obtain grant funding to implement preventive conservation and other
collections care projects at your museum
• justify increased funding for collections care, collections staff, and
continuing education of staff in the principles and practices of collections
care.
30. Museum history
Small college museum
Huge university: The Pennsylvania State University
Fall 2011—44,800 students arrive on campus
31. Museum history
1910—Mineral collections
1928—Steidle Collection of American Industrial Art
Since 1953—Collections continue to grow: add
rocks, fossils; historic mining artifacts; & osteology
19501950
19101910
20102010
32. 2004
College commitment
Revitalize the museum
Hire a new director
Two new exhibition galleries
2005—Center for Education,
Research, & Collections
(CERC) off campus
2006—Assistant Director for
Exhibits and Collections
2007—Adjunct Curator of
Collections
33. Goal: Accreditation
We are small but…
we think we know our shortcomings
we think we know our strengths
we know we are over-committed
we think we can do it
we are overwhelmed
2009
Apply for CAP and MAP-Institutional Assessment
CAP—March 2010
MAP—May 2010
34. CAP Application & MAP Self Study Workbook
Extremely helpful
All pieces of information together in one place
Think about and articulate goals
Think about and articulate strengths
Too easy to focus on needs and weaknesses and
forget about the good work you are doing
35. CAP & MAP reports
Read it
Share it
Administration
Advisory Board members
Development Office
Anyone who has or needs to have an
interest in your success
Anyone who may be your advocate
Keep it near by
Refer to it often
36. CAP & MAP reports
Detailed
Recommendations for
improvements
Recommended priorities
Short term goals
Long term goals
Lists of resources
publications, articles,
websites, organizations,
funding agencies
37. CAP & MAP reports
Take recommendations to heart
Use them as your guide
Take action
Don’t be shy
Press release—send it out
Decal or certificate—post them
Letter of congratulations from
your senator—forward to your
board & administration
38. Take advantage of the “freebies”
AAM publications (MAP)
AAM Webinars (MAP)
Heritage Foundation resource packet (CAP)
39. Progress to date
Administration Commitment: more space
MAP & CAP
Collections database—PastPerfect
MAP & CAP
Security improvements
MAP & CAP
HVAC system improvements
CAP
Disaster planning & preparedness
MAP & CAP
New board members
MAP
UV filters: gallery & case lighting
CAP
40. Still working on
Refining collections management policy
CAP & MAP
Creating new five-year strategic plan; Code of Ethics;
facilities usage policy
MAP
Seeking collaborators
MAP
Diversifying funding
sources
CAP & MAP
IMLS CPS Environmental
Improvement grant
submitted 30 Sept 2011
41. Plenty more on both lists
Interpretive plan
More security measures
Outreach and public programming
Staffing and volunteers
Marketing strategy
Assessment and audience feedback
More staff
Collections care and management
Microenvironments
Integrated pest management
Space efficient furniture for all collections
43. The Seven Secrets of Peer
Review
John E. Simmons
Museologica
Bellefonte, Pennsylvania
and
Earth and Mineral Sciences
Museum & Art Gallery
Penn State University
and
Lecturer in Art
Juniata College
48. Peer Review Secret #2
• Don’t bog down in the details
“It requires a very
unusual mind to
undertake the
analysis of the
obvious”
Alfred North Whitehead, Science and
the Modern World (1925)
49. Peer Review Secret #3
• The first report you write is the most
difficult
50.
51. Peer Review Secret #4
• Always take clean underwear and a
toothbrush in your carry-on
61. Seven Secrets of Peer Review
1. It is easier to be the assessor than the
assessed
2. Don’t bog down in the details
3. The first report you write is the most
difficult
4. Always take clean underwear and a
toothbrush in your carry-on
5. Be prepared to do a lot of listening
6. Deliver a clear message
7. Write the best report you can
62. Seven Secrets of Peer Review
• Its good for your peers
• Its good for the profession
• Its good for you