How to optimize social media campaigns using hashtags -- TechCamp Algeria 2015.

1. S
How to optimize social media
campaigns using hashtags
The Hashtag
Power
Mehdi Lagha
#TechCampAlgeria
Constantine 2015

3. What is a #Hashtag?
S Check out this Video Scribe for a visual
explanation of a hashtag's uses and strategies.
1. What a hashtag is
2. How hashtags are used to search for content
3. How to use a hashtag to promote your brand and
grow customer engagement
4. How to effectively use your business's hashtag on
Twitter and Instagram
5. Popular hashtag trends
Link to video online
https://www.youtube.com/watch?v=-4A_wdR0Ukc

15. + How to Use Hashtags (DO!)
+ How to not Use Hashtags (Don’t!)

16. + How to Use Hashtags (DO!)
+ How to not Use Hashtags (Don’t!)
How to Use Hashtags (DO!)
S Do be specific when using
hashtags
S Do cater hashtags to the
social network you’re using
S Do come up with relevant,
unbranded hashtags
How not to Use Hashtags (Don’t.)
S Don’t go too long or too
clever
S Don’t have more hashtags
than words.
S Don’t hashtag everything

17. S
Some tools to use
Hashtag Power

18. S Feature: Help in choosing the hashtag to use as part of a
campaign.
S Pros: Allows you to increase the audience of your tweets
choosing the most used terms on a social network.
S Pay Pro Version
Hashtagify

19. S Feature: Create and follow the conversations around a
hashtag in real time.
S Pros: Has tools for organizing live conferences around a
Hashtag
S Partially free tool
TWUSB

20. S Feature: Follow the conversations around a Hashtag
mentioned on several social networks including
Facebook, Twitter, Instagram, Google+
S Pros: The paid version allows for statistical data around a
hashtag, block users, terms etc.
S Partially free tool
TagBoard

21. S Feature: Tracking of a hashtag in conversations on twitter
and have details about its scope
S Free version limited to 30 days.
HashtagTracking

22. Let’s hashtag!
But first let’s take a #Selfie! J
Follow me on @midi30