Mig overview v5

It’s Mobile Interactive Group. Hello.

7/1/11 2 If your plans don’t include mobile then your plans aren’t finished.Mobile Interactive Group, delivering world-class mobile platforms and solutions.

Who are Mobile Interactive Group? MIG is a leader in the provision of interactive mobile platforms and services Privately owned, high growth business employing 190 people globally 100% owned proprietary mobile technology combined with mobile marketing expertise Offices in USA, UK, Netherlands, Belgium & Australia Ranked No.1 in the Deloitte Technology Fast 500 EMEA: Fastest Growing Company 7/1/11 3

What do we do? 7/1/11 4 ,[object Object]

We combine innovation and mobile design skills with specialist in house mobile technology

We make it simple for our customers to integrate mobile into their business

We deliver 360º mobile solutions with impact,[object Object]

Over 300 successful relationships 7/1/11 7

Your mobile web audience 7/1/11 8

58% of US smartphone owners access the mobile web every day ---info graphic for this needed. 7/1/11 10 Why Mobile?

mCommerce will be the future of shopping 7/1/11 11

MIG Capabilities Mobile Publishing & Applications Creative & UI Design Interactive Broadcast Platform Multi-platform Communication mCommerce & Payments Mobile Marketing 12

New Look Fully integrated mCommerce ,[object Object]

Designed, built & supported by MIG using in house proprietary platform MIDAS Create to produce feature rich HTML5 for high-end handsets along with a simplified version suited to low-end models

Key features include: Fast ‘One Click’ checkout for registered users Quicker journey from homepage to products with engaging zoom functionality Accordion navigation to reduce page refreshes Single consumer shopping basket between the website and mobile site. 7/1/11 14

Marks & SpencerDesign & User Experience ,[object Object]

Ability to browse & purchase over 24,000 items via mobile website, spanning from women’s clothing to furniture Features include a store finder, the ability to search per product and to refine to a specific item, the facility to register account information and more. ,[object Object],Store locator Product search and refine search Ability to register account information Fast ‘One Click’ checkout for registered users Single consumer shopping basket between the website and mobile site. 7/1/11 15

Tropicana (USA) Bespoke Integrated App Build MIG was tasked with creating a fun mobile application to grow band engagement and loyalty amongst Tropicana USA drinkers. Fully integrated iPhone application to allow customers to be rewarded on the move and also to participate in some fun. Multi-channel loyalty campaign: mobile website, application, on-pack promotion, above-the-line marketing. ,[object Object],Account creation Game play Geo-locating promotions CRM integration and profiling ,[object Object],Over 1 million registrations and growing 7/1/11 16

WalkersCross-channel Competition 17 Highly successful Walkers ‘Do us a flavour’ campaign involving multiple marketing channels MIG developed the website, voting mechanic, iPhone game, mobile website, Facebook application and various content for the campaign ,[object Object],MMS entry to competition SMS voting for competition Social network integration Gaming CRM integration across channels ,[object Object],1.4 million flavour suggestions 1.2 million votes 26,000 Facebook fans 825,000 opted-in users 7/1/11

Mig overview v5

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