6. Wyndham Hotels and Resorts
18
TRYP
TABLE OF
CONTENTS
20
Wingate by Wyndham
22
Hawthorn Suites by Wyndham
24
Microtel Inn and Suites by Wyndham
26
Dream
28
Planet Hollywood
30
Ramada
32
Night
34
Baymont
36
Days Inn
38
Super 8
40
Howard Johnson
42
Travelodge
44
Knights Inn
46
WELCOME
TO WYNDHAM
HOTEL GROUP
It is my great pleasure and privilege to introduce
Wyndham Hotel Group, the world’s largest and
most diverse hotel company with over 7,100
hotels in more than 66 countries around the globe.
take a closer look at Wyndham Hotel Group and
all we have to offer. I look forward to the day
when we can count you among the many valued
members of the Wyndham family.
From the upper-upscale offerings of our namesake Wyndham Hotels and Resorts brand, to the
distinctly comfortable and iconic Days Inn, Super 8
and Howard Johnson brands, our hotels are some
of the most well known in the industry and span
almost every segment.
Yours truly,
In addition, we take great pride in our commitment
to providing unparalleled service and support to
our owners. Very simply, we know our success is
dependent upon your success, which is why we
offer comprehensive training, insightful marketing assistance, dedicated operational support
and powerful revenue management tools. Our
entire system is geared toward helping your
business thrive.
These are exciting times for our company and
our brands. As you search for the business
opportunity that’s best for you, I invite you to
Eric A. Danziger
7. Pre-Opening Support
THE LEADING
GLOBAL
HOTEL
COMPANY
From the time you become part of the Wyndham
Hotel Group family through the opening of your
hotel, you will be assigned a Wyndham Hotel
Group professional who will be your main point
of contact to address any and all needs that you
may have. Whether you join us as a conversion
with an existing hotel or are a new construction
development project, our professionals have the
experience and expertise necessary to facilitate
an efficient property opening process. Conversion
openings are assigned a Property Openings
Manager who will support you in your pre-opening
needs, including reviewing brand standards and
quality requirements, insurance, brand identification
and Property Management System (“PMS”)
requirements. New construction development
projects start working with the Development,
Planning and Construction Services team which
review your site plans and offer assistance
throughout the ground break phase. Once you
break ground, you will be further assisted by a
Property Openings Manager as well.
Operational Support
Once your hotel is open for sale on our reservation
system, Wyndham Hotel Group offers a multilevel operations support team to help maximize
your performance. The Operations Support Desk
(“OSD”) is just a toll-free phone call away and
will be your primary point of contact for any
operational questions or concerns. Our fieldbased Directors of Operations & Support
(“DOS”)1 will conduct on-site business meetings
over the course of the year to help you make the
most of the tools, systems and resources offered
by both your brand and Wyndham Hotel Group.
They will also provide objective recommendations
to improve the overall guest experience and
optimize local sales and marketing efforts. The
third dimension of our franchise support system
is your brand leadership team. Based in our
corporate offices, brand leadership is available
to discuss more complex issues associated with
the operation of your property.
Operational Support services1 include:
•
Special assistance for new hotels to accelerate
availability on all distribution channels
•
Orientation support for owners and general
managers new to Wyndham Hotel Group
• edicated support services to provide
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answers, information and solutions
• n-site1 consultation to address revenue
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opportunities and guest retention
Revenue Management
This department is focused on helping properties
deliver the right rate at the right time, and
provides flexible services that can be tailored
to property size, market, and management
approach. All hotels are given access to key
industry reporting such as Smith Travel Research’s
Weekly and Monthly STAR Reports and
Travelclick’s Price Position reports and provided
with our Central Rate and Inventory Support
Program, a basic level of assistance that ensures
that rate offers are available for sale across all
channels in an optimal fashion.
For an additional fee, properties can also chose
a full service centralized Revenue Management
for-hire service that includes:
•
Strategic demand planning
•
Competitive rate positioning
•
GDS market share analysis
•
Inventory management across all channels
•
Robust reporting
•
Global Sales analysis
•
Third-party relationship management
Strategic Development Sourcing
Building a strong competitive brand and profitable business takes resources. As part of the
Wyndham Worldwide family you immediately
gain access to valuable, exclusive services from
our highly experienced Strategic Development
Sourcing teams.
Development Planning Construction
Developing a new hotel or renovating an existing
one? Development Planning and Construction
offers brand expertise and a full array of Technical
Services to support your design and construction
needs.
Strategic Sourcing
Looking for ways to increase profits and lower
your Total Cost of Ownership (TCO)? Strategic
Sourcing leverages the combined purchasing
power of Wyndham Worldwide to deliver the
lowest prices on higher quality products and
services to enhance your guest experience.
FFE Procurement And Installation
Upgrading or renovating to meet a new brand
standard? Our Designated Service Provider
(DSP) program offers full-service Furniture,
Fixture and Equipment (FFE) sourcing,
procurement and installation services.
For more information about Strategic
Development and Sourcing, visit us online
at http://developmentsupport.wyn.com.
Wyndham Rewards®
Wyndham Rewards®, the company’s point-based
guest loyalty program, is the largest in the lodging
industry based on the number of participating
hotels. The Wyndham Rewards program increases
guest frequency and retention by enabling
travelers to earn and/or redeem at more than
6,500 hotels located around the globe including
the U.S., Canada, Mexico, Europe, Asia Pacific
and Latin America. Members accumulate points
either by staying at a participating hotel or by
purchasing everyday services and products
using a co-branded Wyndham Rewards credit
card. Since its introduction in 2004, Wyndham
Rewards has acquired nearly 7 million active
members who stay more often and drive more
revenue to Wyndham Hotel Group properties
than non-member guests. These members tend
to remain customers over a longer period of
time and are less likely to use third-party channels
when booking.
8. DELIVERING
SIGNIFICANT
VALUE
Marketing Distribution Services
Online and offline, Wyndham Hotel Group’s team
of marketing experts optimize brand exposure
and maximize distribution through a multifaceted
approach. In addition to the support of subject
matter experts in eCommerce and Distribution
that work across Wyndham Hotel Group, each
brand also has a dedicated marketing team
focused on generating consumer awareness of
and preference for each of our 15 brands through
unique and integrated marketing plans. Marketing
strategies and tactics vary depending on the
needs of the specific brand and local market,
but all are designed to help drive more business
through the most profitable channels.
Integrated marketing initiatives may include:
• ational television, radio, print and online
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campaigns2
• xposure on top search engines, online travel
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sites and other online ad networks1
• Regional co-op marketing programs1
• Public relations
• Key sponsorships for target demographics1
• Targeted promotions to drive trial
• Direct marketing including email campaigns1
• Social Media strategies
• ravel trade efforts including GDS advertising
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and Travel Agent programs1
A key focus is the continual investment in and
optimization of the company’s eCommerce
capabilities to drive business to its proprietary
online channels which provide owners a lower
cost of distribution.
2
Available only for select brands
M
arketing campaigns differ among brands. Some brand marketing
campaigns may not utilize television, radio, print and/or online
forms of advertising.
Available online 24 hours a day, 7 days a week,
MyPortal is your single point of access for
information and communications for operating
your property. Key features include:
• ewly redesigned websites make searching,
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shopping and booking easier than ever
• Tools
• nline Billing system including an archive
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of past statements and billing detail
• ustomer care management system along
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with email alerts
• ndustry leading “Express Book” functionality
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enables consumers to make same day or next
day reservations on their mobile device without a credit card.
• ynReview system to manage social
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media feedback of your property
• ynSource system to purchase materials
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from our approved suppliers
• n-house online marketing function ensures
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hospitality expertise and laser focus on our
core business
• oHO Learning System for registering
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and launching training courses
• ravel Agent Commission Processing
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which is a centralized payment on travel
agent commissions
• obile optimized sites and apps take advantage
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of the ever-increasing number of consumers
purchasing Smartphones and using mobile
devices for web searches.
Offline, call center professionals are available
24/7 and effective call transfer programs for
reservations support create an efficient process
for both guest and owner.
To maximize third party online channels, owners
are provided with connectivity to key online
travel agents, aggregators and third party referral
sites, and direct connections to select online
partners. Long-standing relationships with Travel
Agents and Travel Management Companies
facilitate:
• DS management and advertising opportunities
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• entralized commission processing services
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1
MyPortal-Wyndham Hotel Group Intranet
Global Sales Team
Training
This team’s sole focus is on building the
relationships that deliver the business, all around
the world. Acting as an extension of your sales
team, our Global Sales Department consists of
hospitality professionals located across the globe
that provide revenue-building support in key
segments:
Wyndham Hotel Group’s School of Hospitality
Operations (SoHO) is a leading hospitality educator,
focused on helping Wyndham Hotel Group’s family
of franchised and managed hotels create exceptional experiences for their guests and employees.
From General Manager Certification programs to
our live webinars and self-paced online course and
videos, our goal is to help you attain relevant skills
and knowledge and lead the way towards new
possibilities and exceptional results.
• roup – meetings, incentive trips, conferences
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and exhibition (MICE), from corporations,
associations and social organizations
• pecialty Market – transportation, sports,
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government, member benefits, and tour travel
• ravel – travel management companies (TMC),
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consortia, tour and wholesale
• orporate Transient – business travel
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relocations
Classes are led by experienced, knowledgeable
trainers who are committed to creating a learning
environment that provides opportunities to help
broaden your skills and professional knowledge,
whether you are new to the industry or a veteran.
• Reports
• mith Travel STAR Reports
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• yndham Rewards guest stay activity
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• onthly Management reports
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• Communications
• ction Required Alerts – high-priority,
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timesensitive,revenueimpactingnotifications
• emos e-newsletters from the brand team
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• n the Spotlight – upcoming events, new
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programs and meetings
9. BE WITH US
AND STAY
WITH US
With over 7,100 hotels and more than 608,000 rooms on six continents, Wyndham Hotel Group
welcomes millions of guests every year. Our diverse array of hotel brands are positioned in virtually
every market segment, all backed by the strength and resources of Wyndham Hotel Group.
Wyndham Worldwide
Wyndham Hotel Group is part of Wyndham Worldwide – one of the world’s largest hospitality
companies. Every year, Wyndham Worldwide welcomes over 240 million owners, members and
customers to its iconic brands, resorts and vacation destinations. Wyndham Worldwide was
ranked by FORTUNE magazine as the most admired company in the hospitality industry in 2012
as well as the greenest hotel and restaurant company in the U.S. by Newsweek magazine in 2011.
10. WYNDHAM
HOTELS AND
RESORTS
Wyndham Hotels and Resorts® is an upscale,
full-service brand with properties located in key
business and vacation destinations around the
world. Wyndham properties feature restaurants,
flexible meeting space, business and fitness
centers. Resorts offer golf, beautiful beaches,
spas and more. Wyndham Grand® Collection
is the crown jewel of the Wyndham family.
Situated in spectacular resort and urban destinations, each Wyndham Grand offers a unique
experience, sophisticated design, distinct dining
options and elegant spaces for both social and
business events. Wyndham Garden® hotels are
located in convenient business, airport and
suburban locations and offer casual dining
options and flexible meeting space that can
accommodate a wide range of functions.
• Founded in 1981
• Wyndham Hotels and Resorts®
• Wyndham Grand® Collection
• Wyndham Hotels
• Wyndham Resorts
• Wyndham Garden®
• ver 101 properties with over 25,000
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rooms1
20
• Properties on 4 continents in 14 countries
1
as of June 30, 2012
11. TRYP BY
WYNDHAM
TRYP by WyndhamTM is a select-service, midpriced hotel brand located in key urban markets
throughout North America, Europe, Central
America and South America, including Madrid,
Barcelona, Paris, Lisbon, Frankfurt, New York,
Buenos Aires, Sao Paulo and Montevideo. Hotels
cater to both business and leisure travelers
with accommodations suited for different travel
needs and preferences: the Premium Room,
designed for business travelers; the Fitness
Room, equipped with exercise machines and
a complimentary Fitness Kit; and the Family
Room, complete with bunk beds for kids and
a larger bed for parents.
• cquired by Wyndham Hotel Group
A
in 2010
• he brand benefits from a strategic
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alliance between Wyndham Hotel
Group and Meliá International Hotels
to develop the brand globally and
market hotels cooperatively through
their central reservation systems and
loyalty programs
• pecialty rooms: Fitness Rooms,
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Family Rooms
• 89 properties and 12,800 rooms
22
1
as of June 30, 2012
12. WINGATE BY
WYNDHAM
Wingate by Wyndham® is a prototypical design
hotel chain in the upper end of the midscale
without food and beverage segment with over
160 properties in North America. Each hotel offers
amenities and services that make life on the road
more productive, all for one simple rate. Guests
enjoy oversized rooms appointed with all the
comforts and conveniences of home and office.
Each room has a flat screen TV, high-speed
internet access, in-room microwave, refrigerator,
and more. The brand also offers complimentary
hot breakfast, a 24-hour business center with
free printing, copying and faxing and free access
to the gym.
• Founded in 1995
• n 2007, Wingate became affiliated with
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Wyndham Hotels and Resorts
• ingate prototype includes: site plan,
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complete engineered drawings, full project
specs and product cut sheets, option of
using wood frame structural system
• robust pre-opening sales and support
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team for new hotels
• ver 160 properties and 14,700 rooms in
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the United States, Canada and Mexico1
24
1
as of June 30, 2012
13. HAWTHORN
SUITES BY
WYNDHAM
Hawthorn Suites® by Wyndham is an extended
stay brand that provides an ideal atmosphere
for travelers, whether they’re embarking on a
temporary assignment, relocating to a new area,
or vacationing. Guests enjoy spacious suites
with kitchens, free internet, complimentary
breakfast and social hours and the convenience
of services such as on-premise stores and laundry
facilities for the feeling of home while away on
longer stays. With nearly 80 locations and growing,
Hawthorn Suites are located throughout North
America and have presence in Europe, the Middle
East and Asia. Hawthorn Suites are in diverse
locales, including major cities, tourism centers
and smaller towns.
• Founded in 1986
• ffiliated with Wyndham Hotels and
A
Resorts in 2009
• early 80 properties and 7,300 rooms1
N
26
1
as of June 30, 2012
14. MICROTEL INN
SUITES BY
WYNDHAM
Microtel Inn Suites by Wyndham® is an awardwinning chain of more than 300 hotels throughout
the United States, Canada, Mexico and the Philippines.
Microtel is also the only prototypical, all newconstruction brand in the economy segment. For
the guest, this means a consistent experience featuring
award-winning contemporary guest room and public
area designs. For developers, Microtel provides hotel
operators low cost of construction combined with
support and guidance from ground break to grand
opening as well as low cost of ongoing operations.
Positioned in the upper-end of the economy segment,
all properties offer complimentary continental
breakfast, free wired and wireless internet access
and free local and long distance calls.
• he only prototypical all new-construction
T
brand in the economy segment
• cquired by Wyndham Hotel Group
A
in 2008
• ffiliated with Wyndham Hotels and
A
Resorts in 2012
• ver 300 and nearly 22,000 rooms
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worldwide1
28
1
as of June 30, 2012
15. DREAM
HOTELS
Dream Hotels® offer a progressive and unexpected list
of services and amenities with a sense of humor and
whimsy. Design is at the forefront of these concept
lifestyle hotels, yet comfort and convenience is never
compromised. All Dream hotels reside in prime, city
center or true destinaton resort locatons, ensuring
that lines are always blurred between business and
pleasure. Dream Hotels are led by award-winning and
locally popular restaurant and lounge offerings. Expect
inventive, engaging and intelligent design in both
guest room and public spaces coupled with unexpected
and anticipatory service offerings.
• merging brand offering fashion forward
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design, accommodation and destination
dining
• ocations in US, India, Asia
L
• ffiliated with Wyndham in 2010
A
• 5 properties and 990 rooms1
30
1
as of June 30, 2012
16. PLANET
HOLLYWOOD
Planet Hollywood® is revolutionizing the upscale hotel
market with a stunning collection of rooms, each with
its own one-of-a kind touch of Hollywood memorabilia
and richly appointed amenities. Exemplary service
and surroundings will delight business and leisure
travelers alike, providing them with the highest level
of Red Carpet service around every corner. Guests
will always feel like a star while they are staying in the
house that fame built and will enjoy culinary creations
that will ensure their return.
• ame is the brand’s mantra and the
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singular mission is to deliver the Planet
Hollywood Red Carpet ExperienceTM
• elebrity fueled Public Relations and
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Brand Marketing Machine
• merging global and exciting brand
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• ffiliated with Wyndham in 2010
A
• One property and 2,587 rooms1
32
1
as of June 30, 2012
Designed by Jonathan Adler
17. RAMADA
Ramada® is a global midscale with food and
beverage hotel chain in more than 47 countries
worldwide. All Ramada hotels feature free
wireless high-speed internet access, meeting
rooms, business services, fitness facilities and
upgraded bath amenities. Most offer on-site
restaurants.
• Founded in 1954
• North America
Ramada Plaza Hotel®
Ramada®
• Internationally
Ramada Plaza Hotel
Ramada Resort
Ramada
Ramada Encore
34
• 40 properties with over 113,000
8
rooms in more than 47 countries
on 5 continents1
1
as of June 30, 2012
18. NIGHT
HOTELS
Night Hotels® is an affordably styled misdcale
lifestyle brand that doesn’t conform, it’s bold
and is a bit of a rebel. Night’s design takes
traditional hotel spaces and converts them
into social gathering spots offering guests the
ability to engage and interact in a comfortable,
casual and understated environment.
• merging lifestyle brand in the
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midscale segment
• Affiliated with Wyndham in 2010
• 2 properties and 422 rooms
36
1
as of June 30, 2012
19. BAYMONT
INN SUITES
Baymont Inn Suites® is a midscale limited
service hotel chain with over 250 properties
predominantly in the United States. Specializing
in “hometown hospitality,” all Baymont hotels
feature both traditional guest rooms and well
appointed suites. Free guest amenities include
a full continental breakfast at the Baymont
Breakfast Corner, wireless high-speed internet
access, full use of the Baymont fitness center
and fresh-baked chocolate chip cookies during
the relaxation evening hours. Unlike many of its
competitors, the Baymont name is clean and
vibrant, with a colorful logo as bright as the
brand’s future.
• Founded as Budgetel Inns® in 1974
• volved into Baymont Inn Suites
E
in 1998
• ver 250 properties with over 21,000
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rooms in the United States and Canada1
38
1
as of June 30, 2012
20. DAYS INN
Days Inn® is a leading global brand in the
economy segment with more guest rooms than
any other economy brand in the world and over
1,820 properties worldwide. Under its “Best
Value under the Sun” market positioning,
Days Inn hotels offer value-conscious consumers
free high speed internet. Most of our hotels also
offer free Daybreak® breakfast. Many of our hotels
have restaurants, pools and meeting rooms.
• Founded in 1970
• ays Inn Tiers include: Days Inn® Days
D
,
®
®
Hotel , Days Inn Suites and Days
Suites®
• ver 1,820 properties and 146,000
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rooms on five continents1
40
1
as of June 30, 2012
21. SUPER 8
Super 8 Worldwide® is the world’s largest economy
lodging chain with over 2,200 properties in the
U.S., Canada and China. Super 8 has recently
launched a brand refresh with a new logo and
a fresh, new interior and exterior design program.
Guests can depend on every Super 8 to deliver
on the brand’s “8 point promise,” which includes
complimentary SuperStart® breakfast, free highspeed internet access, upgraded bath amenities, free in-room coffee, kids under 17 stay free
and free premium cable or satellite TV.
• Founded in 1971
• ost locations of any economy lodging
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chain in the world
• ntroduced new Innov8te room package
I
42
•
Over 2,200 properties and 144,000
rooms in the United States, Canada
and China1
1
as of June 30, 2012
22. HOWARD
JOHNSON
Howard Johnson® is one of the most iconic hotel
brands in America. The brand pioneered hotel
franchising in 1954. Today Howard Johnson has
over 440 hotels in North America, Latin America,
Asia and other international markets. In North
America, the brand operates in the midscale
and economy segments while internationally the
brand includes mid-scale and upscale hotels.
The Howard Johnson brand targets families
and leisure travelers, providing complimentary
continental “Rise and Dine®” breakfast and highspeed internet access.
• egan with a small-town soda fountain
B
in 1925
• Expanded into lodging in 1954
• service culture centered on delivering
A
“happiness” to each guest is a cornerstone
of the brand.
• roud to be the “Official Hotel Company
P
of the Harlem Globetrotters
44
•
Over 440 properties and 44,000
rooms in the U.S. and other
international markets1
1
as of June 30, 2012
23. TRAVELODGE
Travelodge® is a hotel chain with more than
430 properties across North America. The brand
operates primarily in the economy segment in
the U.S. and in the midscale with food and beverage
segment in Canada. Travelodge targets leisure
travelers with a focus on travelers who embody
the adventurous spirit and offers guests complimentary Bear Bites® continental breakfast and
free high-speed internet access.
• Founded in 1939
• ravelodge is proud to partner with
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National Geographic and the Association
of Zoos and Aquariums
• rand ambassador Sleepy Bear plays
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an important role in advancing the
Travelodge “Stay Close to Adventure”
brand promise
•
More than 430 properties with almost
32,000 rooms1
46
1
as of June 30, 2012
24. KNIGHTS INN
Knights Inn® is a budget hotel chain with 350
locations across North America. Hotels provide
basic overnight accommodations and complimentary continental breakfast for an affordable
price. For operators, from first time owners
to experienced hoteliers, the brand provides a
lower cost of entry and competitive terms while
still providing the extensive tools, systems and
resources of the Wyndham Hotel Group.
• Founded in 1974
• ompetitive development program
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with a low cost of entry and a first
anniversary window
48
•
350 properties with over 22,200 rooms
in the United States and Canada1
1
as of June 30, 2012
