Multimedia Cd Project Management

Interactive Multimedia CD

Project Planning

Miguel Rodrigues
Student Number: 11511645
Course: BSc Music Informatics
Module: 2MIN504 – Negotiated Project

2MUS514 - Negotiated Project Project Planning – Interactive Multimedia CD

Table of Contents

Page

Overview…………………………………………………………………... 3

Introduction……………………………………………………………….. 4

Key Milestones & Components…………………………………………. 6

Project Lifecycle………………………………………........................... 8

Rapid Application Development………………………………………… 9

Conclusion………………………………………………………………. 11

Reference List and Bibliography………………………………………. 12

Appendixes……………………………………………………………… 13

Miguel Rodrigues Student Number:11511645 2


Overview

This report presents a commercial multimedia project
environment and discusses the importance of using a project lifecycle
Methodology to redesign and extent it. In this report, I discuss who
the stakeholders are and their importance to the project, project
lifecycle, methodology used (RAD) and a detailed project timeline.
The project consists in offering a Multimedia CD service to
unsigned artists. The services include production, mixing and
mastering of the tracks but also presenting the project through a
multimedia CD using the software “Macromedia Director MX
2004”. The CD will be also a normal audio CD (First track –
Multimedia; Other Tracks – Audio CD).



Introduction

The project consists in offering a Multimedia CD service to
unsigned artists. The services include production, mixing and
mastering of the tracks but also presenting the project through a
multimedia CD.
At the present moment the music industry is divided into 4
main segments: record companies, music publishing companies,
artist management and live performance.
Accordingly to IFPI (International Federation of the
Phonographic Institute), the music industry spends 20 per cent of the
revenues on discovering and nurturing new acts. More than eight
million acts have posted songs on MySpace what makes difficult for
the record labels to filter out the relevant acts. This overwhelming
number of new bands and music available to consumers also
highlights the need for filtering, selection, marketing and
recommendation more than ever, and this project can be a key role
on the process of discovering new and talented acts and to put them
on the path of record labels, publishing companies, artist
management companies, venues, promoters, press and radio
stations.
The key features of this project are the three recorded tracks with
master quality, contemporary sound despite the genre of music,
expertise in music and computer music technology, up-to-date



software and samples, interactivity of the CD, industry contacts and
tangibility. As music consumption increasingly moves to the Internet,
music as a product becomes even more intangible and service-alike.
When promoting a demo to record labels, distributors or publishing
companies the music needs to be delivered in a tangible format.
So, who are the stakeholders?
Sometimes the answer to this question can be very difficult to
achieve because it will depend on the project but what it should seek
is adjectives like power, responsibility and influence. Some times
power equals to authority that usually is the budget holder but that is
not our case. Note that the more people who have input on a stage,
the more changes there will be in the project as a result.
Doing an external analysis of who should be my stakeholder, I
decided to include, record labels, publishing companies, venues,
radio stations / webcasts, promoters distributors, press and
magazines.
Regarding an internal analysis the stakeholders are the project
manager and the artist itself.



Key Milestones & Components

Meeting with Artist Regarding Music Direction

Music Genre

Covers or Original Music

Choice of songs (3 songs)

Decide the need to have session musicians or not

Decide the need to book a Recording Studio or not

Give Budget fee to the client

Meeting with Artist Regarding Media Content

Biography
Pictures
Videos
Design of the CD



Music Production

Score, editing, mixing and mastering of 3
tracks

Multimedia CD

Multimedia Storyboard
Splash Screen (Intro)
Production of the Multimedia CD-ROM
Discuss and review the Multimedia CD with
costumer
CD On-body and Jewel case Artwork design

Final CD Mastering (PQ Coding, etc.)

Final CD Mastering (PQ Coding, etc.) and send it to
the Fabric
The tracks can include an ISRC number



Project Lifecycle

The project lifecycle consists of four stages, initiation, planning
execution and closure.
Initiation involves starting up the project, by documenting a
business case, feasibility study and terms of reference, appointing the
team and setting up a project office if necessary.
Planning involves setting out the path and direction of the
project by creating a project plan, resource plan, financial plan,
quality plan, acceptance plan and communications plan.
Execution involves building the deliverables and controlling the
project delivery, scope, costs, quality, risks and issues.
Closures involves twisting-down the project by releasing staff,
handing over deliverables to the costumer, if there is one, and
complete a post-implementation review of the project.

Initiation Planning Execution

Closure



Rapid Application Development - RAD

Rapid application development projects call for the interactive
use of structured techniques and prototyping to define user’s
requirements and design the final system. It involves an iterative
development, construction of prototypes and structured techniques
which build preliminary data models. Than prototyping will help the
analyst and users to verify those requirements and to formally refine
the data and process the models.
It comprises four stages: planning, design, construction and
implementation. The planning stage consists of a review of the areas
immediately associated with the proposed system. This review
produces a broad definition of the system requirements in terms of
the functions the system will support. It delivers an outline system
area model of the study, a definition of the scope and cost justification
of the system.
The design stage consists of a detailed analysis of the business
activities related to the proposed system. Stakeholders define entity
types associated with the system and following the consequent
analysis, the design of the system is outlined and prototypes of
critical procedures are built and reviewed. On the construction stage,
a small team of developers finalizes the design and builds the system
using a design-and-build steps in which the users have the
opportunity to fine tune the requirements. The construction stage also



delivers documentation and the necessary instructions necessary to
operate the application, routines and procedures needed to put the
system in action.
The implementation stage involves implementing the new
system and managing the change from the old system environment
to the new one. This may include implementing bridges between
existing and new systems, converting data and training users. User
acceptance is the end point of the implementation stage. (1)
One of the positive aspects of using RAD methodologies on a
project is that it promotes a strong collaborative atmosphere and
gathers the requirements in a dynamic way. Another one is that the
business owner actively participates in the prototyping process,
writing and performing test cases. It suits interactive projects.
For the other hand, RAD is not suitable for real-time, safety-
critical or other applications where functional requirements have to be
fully specified because RAD systems have a dependency on strong
cohesive teams and individual commitment to the project, because
success depends on disciplined developers and their exceptional
technical skills and the decisions relies on the functionality and less
on centralized engineering authority.



Conclusion

As discussed before, this project represents a viable
alternatively to the traditional press kits used by the majority of the
artists when promoting their music to record labels, publishing
companies, radio stations and so on.
We had a look to the key features of the project, key milestones
and their components, stakeholders, project lifecycle, methodology
used and project timeline (see appendix).
The methodology that we use in this project, RAD, it is the best
methodology for this project because RAD is suitable for interactive
applications like ours, with clear functionality at the user interface and
a clear defined user group. We will use this method to create
prototypes to define user’s requirements and use structured
techniques to build the interactive multimedia CD.



Reference List

(1) University of California. Rapid Application Development[Online].
16 April 1997 [cited 2008 Nov 22]; Available at:
http://sysdev.ucdavis.edu/webadm/document/rad_toc.htm

Bibliography

England E, Finney A. Managing Interactive Media. Edition: 4th
Edition, Harlow (UK): Addison-Wesley; 2007



Appendixes

Project Timeline Overview
And
Weekly Schedule



Key Milestones/Tasks 19-Jan 26-Jan 02-Feb 09-Feb 16-Feb 23-Feb 02-Mar 09-Mar 16-Mar 23-Mar 30-Mar 06-Apr 13-Apr 20-Apr 27-Apr
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Music Genre
Covers or Original Music
Choice of songs (3 songs)
Decide the need to have session musicians or not
Decide the need to book a Recording Studio or not
Give Budget fee to the client
Biography
Photos
Videos
Design of the CD
Music Production
Track 1
Track 2
Track 3
Mix and Mastering the audio tracks
Multimedia CD
Multimedia Storyboard
ScreenSplash (Intro)
Production of the Multimedia CD-ROM
Discuss and review the Multimedia CD with costumer
CD On-body and Jewel case Artwork design

Final CD Mastering (PQ Coding, etc.)

Deadline

Start Date
Consecutive dates
Deadline/end date
Easter Break

Student: Miguel Rodrigues
Student Number: 11511645

Miguel Rodrigues Student Number:11511645 Course: BSc Music Informatics


Action Sheet
Week Commencing 19th Jan 09
Tasks/Roles/Responsibilites Actions Key Person Status/Follow-up
Project Management
Music Genre Decide the Genre of music Artist started
Covers or Original Music The artist decided to use covers Artist started
Choice of songs (3 songs) Songs: Hurt; God; I don't know how to love him Artist / Miguel Rodrigues started
Decide the need to have session musicians or not No Miguel Rodrigues started
Decide the need to book a Recording Studio or not No Miguel Rodrigues started



Action Sheet
Week Commencing 26th Jan 09
Project Management
Music Genre Decide the Genre of music Artist None
Covers or Original Music The artist decided to use covers Artist None
Choice of songs (3 songs) Songs: Hurt; God; I don't know how to love him Artist / Miguel Rodrigues None
Decide the need to have session musicians or not No Miguel Rodrigues None
Decide the need to book a Recording Studio or not No Miguel Rodrigues None



Action Sheet
Week Commencing 2nd Feb 09
Project Management
Music Genre Decide the Genre of music Artist None
Covers or Original Music The artist decided to use covers Artist None
Choice of songs (3 songs) Songs: Hurt; God; I don't know how to love him Artist / Miguel Rodrigues None
Decide the need to have session musicians or not No Miguel Rodrigues None
Decide the need to book a Recording Studio or not No Miguel Rodrigues None

Meeting with Artist Regarding Media Content Adquiring the specific media content
Biography yes Artist started
Photos yes Artist started
Videos Not Available N.A n.a
Design of the CD Show some examples to the artist Miguel Rodrigues started



Action Sheet
Week Commencing 9th Fev 09
Project Management
Music Genre Decide the Genre of music Artist Completed
Covers or Original Music The artist decided to use covers Artist Completed
Choice of songs (3 songs) Songs: Hurt; God; I don't know how to love him Artist / Miguel Rodrigues Completed
Decide the need to have session musicians or not No Miguel Rodrigues Completed
Decide the need to book a Recording Studio or not No Miguel Rodrigues Completed

Give Budget fee to the client Give Budget fee to the client Miguel Rodrigues £550

Meeting with Artist Regarding Media Content Adquiring the specific media content
Biography Adquiring the specific media content Artist None
Photos Adquiring the specific media content Artist None
Videos Adquiring the specific media content N.A None

Music Production
Track 1 Production/Arragment of Track 1 Miguel Rodrigues started



Action Sheet
Week Commencing 16th Fev 09
Project Management
Videos Adquiring the specific media content N.A None

Music Production
Track 1 Record Vocals for Track 1 Artist / Miguel Rodrigues Completed



Action Sheet
Week Commencing 23rd Fev 09
Project Management
Videos Adquiring the specific media content Artist None

Music Production



Action Sheet
Week Commencing 2nd Mar 09
Project Management
Videos Adquiring the specific media content Artist None

Music Production
Track 2 Record Vocals for Track 2 Artist / Miguel Rodrigues completed



Action Sheet
Week Commencing 9th Mar 09
Project Management
Biography Adquiring the specific media content Artist completed
Photos Artist completed
Videos Artist not delivered

Music Production

Multimedia CD
Multimedia Storyboard Design of the CD ROM (i.e. Colours, Fonts,etc) Miguel Rodrigues started



Action Sheet
Project Management
Music Production
Track 3 Record Vocals for Track 3 Artist / Miguel Rodrigues completed
Mix and Mastering the audio tracks mixing Miguel Rodrigues started

Multimedia CD
Multimedia Storyboard Design of the CD ROM (i.e. Colours, Fonts,etc) Miguel Rodrigues
Splash screen 30 seconds of Introduction about the artist started



Action Sheet
Week Commencing 23rd Mar 09
Project Management
Music Production
Mix and Mastering the audio tracks mixing & mastering Miguel Rodrigues completed

Multimedia CD
Multimedia Storyboard Design of the CD ROM (i.e. Colours, Fonts,etc) Miguel Rodrigues completed
Splash screen 30 seconds of Introduction about the artist Miguel Rodrigues completed
Production of the Multimedia CD-ROM working with director mx 2004 Miguel Rodrigues started



Action Sheet
Project Management
Multimedia CD
Production of the Multimedia CD-ROM working with director mx 2004 Miguel Rodrigues None



Action Sheet
Week Commencing 6th Apr 09
Project Management
Multimedia CD
Discuss and review the multimedia CD with costumer working with director mx 2004 Miguel Rodrigues Completed

CD On-body and Jewel case Artwork design working with inDesign Miguel Rodrigues started



Action Sheet
Project Management
Multimedia CD

CD On-body and Jewel case Artwork design working with inDesign Miguel Rodrigues None



Action Sheet
Project Management
Multimedia CD
Production of the Multimedia CD-ROM working with director mx 2004 Miguel Rodrigues Prototype completed

CD On-body and Jewel case Artwork design working with inDesign Miguel Rodrigues None

Final CD Mastering Wavelab Miguel Rodrigues started



Action Sheet
Project Management
CD On-body and Jewel case Artwork design working with inDesign Miguel Rodrigues Not completed

Final CD Mastering Wavelab Miguel Rodrigues completed


INTERACTIVE MULTIMEDIA CD

FINANCIAL PLAN

MIGUEL RODRIGUES
STUDENT NUMBER: 11411645
BSC MUSIC INFORMATICS
MODULE: 2MUS514 – NEGOTIATED PROJECT

2MUS514 - Negotiated Project Financial Plan – Interactive Multimedia CD

Table of Contents

Page

Overview…………………………………………………………………… 3

Start-up summary ………………………………………………………….. 4

Sales Plan…………………………………………………………………... 5

Profit & Loss………………………………………………………………. 5

Breakeven Point …………………………………………………………… 5

Cash Flow Statement……………………………………………………….. 7

Bibliography…………………………………………………………….. 10

Course: BSC Music Informatics 2
Miguel Rodrigues Student Number: 11511645


Overview

This financial plan allocates resources for the interactive multimedia
CD project and its business viability using the appropriate tools and
investment vehicles such as start-up summary, sales plan, profit & loss,
breakeven point and cash flow statement to best achieve the goals and
objectives of the proposed project.



Start-up summary

The start-up summary is a combination of a balance sheet and a profit
and loss for day One of the project. Cash Balance on Starting Date equals to
“cash in” minus “cash spent”, and this will enter in the cash flow as start-up.

Start-up
Start-up Expenses
Legal £ -
Stationery etc. £ 200
Brochures £ 188
Research and
£ 100
Development
Insurance £ -
Website Development £ 120
Business Permits £ 150
Hiring, Training & Pre-
£ -
open Activities
Construction Costs £ -
Total Start-up Expenses £ 758
The total start-up expenses are a loss that reduce owner's equity
Start-up Assets Needed
Cash Balance on
-£ 27,858
Starting Date cash in minus cash spent
Rent plus 2 months
£ 37,400
security deposit
Start-up Inventory £ - inventory is accounts payable not a cash expense
Other Current Assets £ 4,700 furniture and computer
Total Current Assets £ 14,242

Long-term Assets £ -
Total Assets £ 14,242
Total Requirements £ 15,000

Investment
Investor 1 £ 15,000
Total Investment £ 15,000
Current Borrowing £ -
Other Current Liabilities £ -
Current Liabilities £ -
Loss at Start-up -£ 758 the expenses figure
Total Capital £ 14,242 total capital minus the expenses = remaining equity
Total Capital and
£ 14,242
Liabilities note negative owner's equity - not unusual at startup



Sales Plan

The sales plan predicts the monthly and total sales for one year.

SALES PLAN
Month Jan Feb Mar Apr May June July

Description
Product Interactive Multimedia CD
Volume 0 0 0 1 2 3 3
Unit sale price 550 550 550 550 550 550 550
Income value £ 0 0 0 550 1100 1650 1650

SALES PLAN
Month Aug Sept Oct Nov Dec TOTAL

Description
Product Interactive Multimedia CD
Volume 3 5 5 6 6 34
Unit sale price 550 550 550 550 550 550
Income value £ 1650 2750 2750 3300 3300 18700

Profit & Loss and Break-even point

The profit and loss (P & L) has two sections: one is the inflow of
revenues that come from sales activities and the other is the expenses that
flow out to generate revenues.
The break-even analysis predicts the sales volumes, at a given price,
required to recover total costs. In other words, it is the sales level that is the
dividing line between operating at a loss and operating at a profit. Level of



activity required to cover the Indirect Costs. Breakeven Point of the Sales is
the value of sales which the liquid result is zero.

PROFIT & LOSS FORECAST FOR YEAR 1
£
Sales (excl VAT) 18700
Opening stock 0
Add Purchases 0
Deduct Closing stock 0
Direct labour 0
Gross Profit 18700

Internet 162
Heat, light, power 450
Advertising 2475
Telephone 117
Professional fees 0
Depreciation 0
Total 3204 3204

NET PROFIT 15496

Gross Profit Margin 13651 73.0 %

Net Profit Margin 82.9 %

Breakeven Sales

Gross margin / 365 = 37.4 days
Gross margin / 12 = 1137.583

Indirect Costs / 1088 = 85.66845 days
Indirect Costs / 33082 = 2.816497 months

So, the company will achieve with this project the break-even point in
approximately in 86 days or 3 months.



Cash Flow

The Cash Flow statement concentrates on available liquid cash also
known as ‘working capital’. This ensures that the recording studio can
finance what it owes, since even a profitable business can have a cash flow
crisis. It is derived from the profit and loss statement and changes in the
balance sheet.
The cash flow is calculated by looking at operations (reflects how
much cash is generated from the company’s services), investing (buying and
selling assets) and financing (raising money from bonds, loans or leasing).



CASHFLOW FORECAST - BUDGETED FIGURES

Month Jan Fev Mar Apr May June July
Pre
SALES Trading
Sales by volume
Sales by value

RECEIPTS
Sales-cash 0 0 0 550 1100 1650 1650
Sales-debtors
Capital introduced 15000
Grants & Loans
VAT
Total (A) 15000 0 0 0 550 1100 1650 1650

PAYMENTS
Training
Freelancer
Employee service A
Employee Service B
Employee service C
Employers' Nat Insce
Rent
Internet 18 18 18 18 18 18 18
Heat, light, power 50 50 50 50 50 50 50
Advertising 275 275 275 275 275 275 275
Insurance
Travel
Telephone 13 13 13 13 13 13 13
Stationery
Postages
Professional fees
Computer
Loan repayments
Bank Charges
Other
Capital items
Drawings*
VAT
VAT to C&E
Total (B) 0 356 356 356 356 356 356 356
*Sole trader/ Partnership
Balances
Cash inc.(dec.) (A)-(B) 15000 -356 -356 -356 194 744 1294 1294
Opening balance 15000 14644 14288 13932 14126 14870 16164
Closing balance 15000 14644 14288 13932 14126 14870 16164 17458



Month Aug Sept Oct Nov Dec TOTAL
Pre
SALES Trading
Sales by volume
Sales by value

RECEIPTS
Sales-cash 1650 2750 2750 3300 3300
Sales-debtors 0
Capital introduced 15000 0
Grants & Loans 0
VAT 0
Total (A) 15000 1650 2750 2750 3300 3300 18700

PAYMENTS
Training
Freelancer
Employee service A
Employee Service B
Employee service C 0
Employers' Nat Insce 0
Rent 0
Internet 18 18 18 18 18 216
Heat, light, power 50 50 50 50 50 600
Advertising 275 275 275 275 275 3300
Insurance 0
Travel 0
Telephone 13 13 13 13 13 156
Stationery 0
Postages 0
Professional fees 0
Computer 0
Loan repayments 0
Bank Charges 0
Other 0
Capital items 0
Drawings* 0
VAT 0
VAT to C&E 0
Total (B) 0 356 356 356 356 356 4272
*Sole trader/ Partnership
Balances
Cash inc.(dec.) (A)-(B) 15000 1294 2394 2394 2944 2944
Opening balance 17458 18752 21146 23540 26484
Closing balance 15000 18752 21146 23540 26484 29428



Bibliography

• DTI Business Startup Guide (PDF file) available at:
www.businesslink.gov.uk

• Spellman P., Writing a Music Business Plan That Works (PDF file)

• Sahlman W. (1997), How to Write a Great Business Plan, Harvard
Business Review

• Bhide A. (1996), The Questions Every Entrepreneur must Answer,
Harvard Business Review


INTERACTIVE MULTIMEDIA CD

MARKETING PLAN

MIGUEL RODRIGUES

2MUS514 - Negotiated Project Marketing Plan – Interactive Multimedia CD

Table of Contents

Page

Executive Summary…………………………………………………….. 3

Product Summary………………………………………………………... 4

Market Analysis……………………………………………………..……. 5

Consumer Analysis……………………………………………………… 8

Marketing Strategy………………………………………………………. 9

Reference List………………………………………………………….. 11



Executive Summary

Marketing is about the future and it must have a vision and
objectives.
Our vision is to offer to a quality service to unsigned artists that
will help them to promote their music to the music industry, brand
awareness and sales. To achieve our mission, we will focus our
strategy in two aspects: Motivation and Challenge.
Our objective is to achieve a successful marketing outcome for
our product, increase the market share, brand awareness and sales
for the next couple of years.



Product Summary

The product consists in offering a Multimedia CD service to unsigned
artists. The services include production, mixing and mastering of the
tracks but also presenting the project through a multimedia CD using
the software “Macromedia Director MX 2004”. The CD will be also a
normal audio CD (First track – Multimedia; Other Tracks – Audio CD).



Market Analysis

At the present moment the music industry is divided into 4 main
segments: record companies, music publishing companies, artist
management and live performance.
Accordingly to IFPI (International Federation of the
Phonographic Institute), the music industry spends 20 per cent of the
revenues on discovering and nurturing new acts. More than eight
million acts have posted songs on MySpace what makes difficult for
the record labels to filter out the relevant acts. This overwhelming
number of new bands and music available to consumers also
highlights the need for filtering, selection, marketing and
recommendation more than ever.
This project can be a key role on the process of discovering
new and talented acts and to put them on the path of record labels,
publishing companies, artist management companies, venues,
promoters, press and radio stations.

Using the Michael Porter’s “Five Forces” as a tool for the
market analysis, we conclude that it is possible to achieve our goals
and be leaders of this segment. As an established company in the
market we need to find how we will build barriers to new entries.



Bargain Power of Suppliers

Suppliers’ power increases when they are a critical component
in the customer’s product or life, when suppliers are much larger than
customers or when there is high switching and all this cases do not
apply for us because we are our own supplier.

Bargaining Power of Buyers

Buyer power increases when buyers are much bigger than
sellers, sellers fail to differentiate their offers the products concerned
are of low importance to the consumer and when switching costs are
low. In our segment of the market there is a huge choice for the
buyer. When entering into a buying decision, price, performance,
compatibility and service are factors that will affect the buyer decision
of choosing us to help them to record and create their demo.

Threat of Substitute Products

Substitutes are most likely when technology moves forward,
existing players are weak or when customers have grown tired of the
product. In our current situation if technology changes we will go after
it and try to develop new ones.



Threat of New Entrances

New entrances into the market can affect our service mainly the
new online companies MySpace alike, but our marketing team will
have a special attention to this cases and in the future we can
complement our service with some online services as well.

Competitor Rivalry

Our main competitors are a few recording studios that offer a
fairly price to unsigned artists to record a few tracks using their
facilities.

Internal Analysis

Strengths
• Computer music technology and quality of music production.
• Contemporary sound
• Industry reviews and awards.
• Price

Weaknesses
• Relatively new brand image and name
• Studio facilities (home studio; but our productions have
broadcast quality)



Consumer Analysis

First time buyers

The direction of our promotional campaigns is for the first time
buyers. These ones are the most difficult to achieve because they do
not know about the brand and quality of our productions.
Research is an important factor for a potential buyer final
decision. More than ever, people uses the internet as a motor of
research and that is the reason that we should include information,
tutorials, videos and promotions on several internet sites.

Brand loyal and experienced buyers

The few experienced buyers do not need so much such type of
promotion. For them we have tutorials that help them to promote their
music to specific elements in the music industry.



Marketing Strategy

Target Market

The target market we are looking for is unsigned, independent
artist/bands that want to expose their talent to the music industry as
well as song writers looking for a publishing deal. The genre of music
that we think is more suitable for the project is Electronic/Dance
music, commercial Pop, R&B and Hip Hop. But we can have
costumers from other genres of music.

Marketing Programme

The market mediums that we will use to reach our costumers
will be focus on the internet, venues with unsigned acts and specific
magazines. The marketing materials consist of brochures, website
and forums. All the marketing material will be design by us.



Pricing

Our strategy in regards to the prices of our services is based on
a competitive price lower than our competitors and we will compete
as well on quality, service and location of our recording studio. The
services will be charged per project.
The market and sales department needs to make a continuous
marketing research in order to have the best results in relation to
financials and costumer services.

Promotion Budget Forecast

• Website (maintenance) – £ 45
• Brochures (1000 units) – £ 187.89
♣
• Advertisement in audio magazines – £ 2000
• Classified in audio magazines – £ 40 ♣
• Online advertising – £ 550
Facebook – £ 390 (2,217,236 impressions; 1500
clicks)
Google adword – £ 150 (2,297 impressions)
Uk.music.jobs – £ 10 (1000 clicks)
Star Now – £ free (400 page views)
Blogs – free

♣
Prices based on Sound on Sound magazine



Reference List

Dodgson L, 2008, The Unsigned Guide U.K: 3rd Edition, mcr: music

Gourville J. T, 2005, Over Choice and Assortment Type: When and
Why Variety Backfires, Harvard Business Paper

Dhar R, 1997, Consumer Preference for a No-Choice Option, Journal
of consumer Research

Huygens M, 2002, Co-Evolution of Firm Capabilities and Industry,
EBSCO Publishing

King M,2007, Inflation report press conference, podcast. Bank of
England, available at http://www.bankofengland.co.uk/

Sound on Sound Media pack available at
http://www.soundonsound.com/information/PrintAds.php


Interactive Multimedia CD

Story Board

MIGUEL RODRIGUES

2MUS514 - Negotiated Project Story Board – Interactive Multimedia CD

Default

Home Gallery Videos Music

Pictures
Thumbs

Media File Type Description Font
Text imported Static/scrolling text Arial
Graphic 2D Jpg - Gif Photos -
Graphic 2D Jpg – Gif Buttons -

Buttons Event Effect Transaction

Go to home page and insert the respective media
Home mouseDown Dim button status/dropdown sound
into the fields

Gallery mouseDown Dim button status/dropdown sound
into the fields

Videos mouseDown Dim button status/dropdown sound
into the fields

Music mouseDown Dim button status/dropdown sound
into the fields

Note: Dim button status = original pictures
All buttons pictures have “Transparency”



Default


Pictures
Thumbs

Text imported Static Arial


Go to home page and insert the respective media into
the fields

Go to gallery page and insert the respective media
into the fields

Go to videos page and insert the respective media into
the fields

Go to music page and insert the respective media into
the fields

Pictures
mouseDown Opens respective thumb in a MIAW window - “Gallery” -
thumbs




MIAW


next mouseDown Go to next picture -

previous mouseDown Go to previous picture -



Default


Pictures
Thumbs

Video mov QuickTime movie -


into the fields

into the fields

Videos mouseDown Current page
into the fields

into the fields




Default


Pictures
Thumbs

Flash Swf Flash movie (music player) -


into the fields

into the fields

into the fields

Music mouseDown Current page
into the fields



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