http://www.migymapp.com Mobile Strategies for Health Clubs: Do You Need An "App"? With large corporate gyms like Gold's, Lifetime, 24 Hour, Equinox and others launching mobile "apps" for their members, many gym's are wondering, "Am I missing the boat?". This informative and educational presentation will take you through the business case behind embracing the mobile channel as well as the different options available to expose it to your members. Attendees will take away: A better understanding of the different options that define "being mobile" including mobile apps, mobile web and SMS (text messaging) Key metrics on the uptake of the mobile channel by gym goers and the population at large Some tactical tips on how gyms of all sizes can get started in the mobile channel HTTP://MIGYMAPP.COM

1. Copyright © 2011, Bottega Sol Corp Mobile Strategy for Health Clubs J Schwan, Founder and President Mobilizing Health and Fitness

3. About Us Copyright © 2011, Solstice Consulting Bottega Sol is the product development arm of Solstice Consulting, a mobile consulting company for the Fortune 1000. Bottega builds mobile solutions for small businesses and individuals that make their lives more efficient and improves interaction with their customers. J Schwan is a mobile community expert with over 10 years of mobile development expertise. J’s work has been sighted in InformationWeek, ComputerWorld, and CIO Magazine as well as Club Solutions magazine. J is the founder of Bottega Sol and the product manager for MiGym, the health and fitness industry’s first Mobile as a Service application www.bottegasol.com

5. The Mobile Marketplace

6. Mobile Again? 70’s and 80’s 90’s 2000’s 2011

10. Mobile Terminology Wired (Regular) Web Mobile Web Better

11. Mobile Terminology Mobile Web Mobile App Best

12. Mobile Terminology Mobile Web Mobile App Best

13. Mobile Web vs. Mobile Apps

14. The Bottom Line Mobile App > Mobile Web If you want to “check the box” build a mobile website. . . If you want to make a real difference to your members and prospects, you’ve got to build an app

15. Mobile OS Market Share

16. Mobile Strategy

24. MiGym

27. Copyright © 2011, Solstice Consulting THANK YOU!