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Why dealing with negative word of mouth is more efficient for brands [Social Media]
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Why dealing with negative word of mouth is more efficient for brands [Social Media]
1.
2.
The playing field
oo
3.
CONTROL TRUST Advertising
oo
4.
CONTROL TRUST PR
oo
5.
CONTROL TRUST Social
Media oo
6.
oo
7.
People pissed at
U, just b/c they can oo
8.
Trolls oo
9.
Explain oo
10.
Acknowledge and
apologize for negative experience oo
11.
Take if offline
oo
12.
Brand ambassadors
to the rescue! oo
13.
Ignore oo
14.
oo
15.
U f****d up?
oo
16.
Customer f****d
up? oo
17.
Competitor f****d
up? oo
18.
Solve issue! oo
19.
7% increase in
word of mouth advocacy unlocks 1% additional company growth. 2% reduction in negative word of mouth boosts sales growth by 1%! Advocacy drives growth, London School of Economics, 2005 oo
20.
oo
21.
Have an opinion!
oo
22.
oo
23.
Public relationships oo
24.
@miharejc [email_address] Thank
you for your attention! oo
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