Crowds and communities in gaining new ideas
•
0 j'aime•325 vues
Presentation at project workshop on 14.2.2013 at Teknologiateollisuus, Helsinki, Finland.
Recommandé
Recommandé
Contenu connexe
Plus de Miia Kosonen
Plus de Miia Kosonen (20)
Dernier
Dernier (20)
Crowds and communities in gaining new ideas
- 1. CROWDS & COMMUNITIES IN GAINING NEW IDEAS 14.2.2013 Teknologiateollisuus, Helsinki D.Sc. Miia Kosonen
- 3. Online Co-Creation: Concepts Open innovation Using external and internal ideas and knowledge offlineonline CO-CREATION Developing and improving products and services in collaboration with • companies • institutions • customers • end users/consumers low high Idea crowdsourcing User generated content Online communities Online panels Virtual design centers Testing and prototyping Inter- activity
- 4. Online Community Models User community e.g. Linux or Apache Community Users and customersCompany Company …within independent communities …within customer- company interface …within a single community of users Company e.g. Nokia IdeasProject, Dell IdeaStorm CONTENT RULE: 1 % CREATES, 9 % EVALUATES AND 90 % CONSUMES
- 5. Crowdsourcing Models Dell IdeaStorm Nokia IdeasProject GrabCAD IBM Innovation Jam Kickstarter InnoCentive SAPiens Bombardier YouRail
- 6. Case IdeasProject – What Drives User Participation? Trust in the hosting firm Easiness of use Support for knowledge integration Based on a web survey and 283 responses from Chinese IdeasProject users, effective sample 244.
- 7. Lessons learnt 1. If you have a true community, focus on community-level attributes and not only on individual contributors! 2. Inspiration drives participation – the hosting firm as a role model 3. Altruism beats opportunism: sociability and ’love of community’ are valuable also online 4. Willingness to learn new drives participation in professional communities 5. More explicit linkages with experts and professionals needed to support knowledge integration
- 8. Three paths into successful online communities
- 9. Lessons for Community Management On community managers’ qualities, see www.somemonitor.com, mashable.com/2013/01/27/community-manager-qualities/ , http://www.tut.fi/soita, Twitter: #cmadFI NETWORK LEVEL INDIVIDUAL LEVELCOMPANY LEVEL • Building partnerships • Decomposition of valuable knowledge • Empathic, extrovert, good listener, dedicated, passionate – Giving face to the brand • Communication, organizing, good judgment, analytics, coaching – Making the community tick • Aligning OCs into strategy • Co-creative thinking/mindset • Resourcing in OC management • Facilitating knowledge integration and use
- 10. Lessons for Community Management On community managers’ qualities, see www.somemonitor.com, mashable.com/2013/01/27/community-manager-qualities/ , http://www.tut.fi/soita, Twitter: #cmadFI NETWORK LEVEL INDIVIDUAL LEVELCOMPANY LEVEL • Building partnerships • Decomposition of valuable knowledge • Empathic, extrovert, good listener, dedicated, passionate – Giving face to the brand • Communication, organizing, good judgment, analytics, coaching – Making the community tick • Aligning OCs into strategy • Co-creative thinking/mindset • Resourcing in OC management • Facilitating knowledge integration and use