Getting Your Ideas Online - Fitness Money Podcast

Fitness Money Podcast Episode 19
Getting Your Ideas Online
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Welcome to the Fitness Money podcast, brought to you by FitnessMoney.Com. In this podcast Logan
Christopher and Tyler Bramlett teach you the step-by-step ways to make more money in your fitness
business. Let’s take it on over to this episode of the Fitness Money podcast.

Tyler: Hey, guys! Tyler and Logan here and this is the Fitness Money Podcast from FitnessMoney.com,
Facebook.com/FitnessMoneyPodcast. How’s it going, Logan?

Logan: It’s going good. Let’s get started with this.

Copyright © 2013 FitnessMoney.com All Rights Reserved

Tyler: We were just chatting about when I answered the Skype call with Logan, he’s sitting there in his
bathrobe and I’m over here in my tread disc.

Logan: Living the internet lifestyle.

Tyler: Living the internet dream. Well, so anyway that sparked our conversation today. We wanted to
talk to you guys today about why you should take ideas online, why you should systematize your
business or take your concepts from your boot camp or your personal training, put them online, and
how it’s so advantageous and how you guys can really start moving your way towards the internet
dream lifestyle. So we’re going to dig in on those topics today and I think probably for the next few
weeks we’ll be going over this stuff because there’s a good chance I might be missing a call here because
I’ve got a baby on the way that’s coming any second. Any second so it’s on the way for sure.

Logan, you’re like the internet guy. You’re like a grandfather on the internet, right? So when did you get
started online, Logan?

Logan: Say 2007 or something, give or take a year. I think 2007 was when I got started. In internet
years, that’s like 70 years.

Tyler: Yeah, absolutely. I’ve only been in the game and really making some money online for less than a
year. I’ve been wanting to get on for more than eight years so I want to make sure that you guys today
not to make the mistake that I made, which was paralysis analysis and what Frank Kern actually calls
“being a pussy.”

Logan: The thing is until you do it, what it looks like, generating income online seems like this mystical
thing but once you actually do it, you realize, “Oh, that’s all it takes. Wow, this is actually quite easy.
Why don’t more people do this?”

There's just this idea that business online is the same thing offline but doing your own thing is going to
be a lot harder than it actually is and yes, it is hard. There’s a learning curve. There’s a lot that goes into
it but it’s really not that magical. Literally, I could show you a way that you could make your first dollar
online with doing a minimal amount of work. I can show you how to do that in half an hour.

Tyler: Yeah. It’s pretty powerful. Just because I’m so much newer to the internet game, I’ll kind of play
that card throughout this podcast just so you guys kind of know there are some trials to it. If you asked
me in the beginning how much time it would take me to build an internet business, I would’ve guessed I
could get it done in like two hours a day, three or four days a week, but it’s a business. You have to
realize that this is a business and just like your personal training or your boot camp business. It’s not
easy to start. It’s easy once the ball gets rolling.

So to me, the hardest part of this thing was probably that first four or five months. I did a lot of mistakes
there so you guys can take that thing and shrink it down to 30 to 60 days. That first four or five months

was really that trial period where I was like, “How the fuck is this going to work?” Then finally, I got it to
roll and the ball’s just been rolling and rolling. It gets bigger like a snowball rolling down the hill and it’s
not going to stop. It’s going to keep going.

You guys understand that it does take some work. It does take some time but that being said, I’ve got
friends that have started their online business working from 8 PM to midnight four days a week. That’s
what they do. They said, “It’s my internet business time. I’m going to focus for 16 hours a week” and
even one of these guys is making over a million dollars a year now because he’s got a good niche, he’s
got a good product, and he just kicked butt online.

Logan: Most people won’t have the luxury of being unemployed or not having some other way that
they’re generating income so it does need to start out as a side business. It was for me. You talk about
the mistakes that you made. I didn’t have someone that had already paved the path that was a good
friend of mine. I didn’t get any coaching in the beginning, which I think was a huge mistake. I just sort of
stumbled along but the important thing was that I got started and I moved along.

You really don’t learn anything by studying courses. It’s not until you actually put something into action
that you really learn. Once you see what it takes to get results, that’s the better education than getting a
$5,000 course or signing up for the best coaching. You get your education by taking action and you will
mistakes. Everyone does. That's your learning experience. That’s how you grow. The important thing is
you keep going and that’s what is going to get you results in the long run. I made so many mistakes. It’s
just funny just looking back where is started but I did make the crucial decision to get started and so I’ve
been successful since then.

Tyler: Yeah, so if you guys are listening to this call, like what Logan said, if you guys are convinced that
online is going to be a place that you want to have some or all of your business, then that’s the first step
you need to take. Just decide that that is where you will end up no matter what. We’ve talked about this
before. You have to decide what it is that you want out of life and you have to go for it with everything
you’ve got.

Then the next step that I really like to take, here’s where I would take people nowadays is my coaching.
This is partly because of the influence of Craig Ballantyne, a friend and mentor of mine. He always talks
about this in addition to some other really, really huge hitters online. He talks about the big idea. It
doesn’t have to be a gigantic idea. Sure, the bigger the idea the better. Guys like Joel Marion made
$700,000 his first year online because he had a big, big idea.

So don’t just jump in and start blowing away content. Take a moment just to think about where you fit
in to the online fitness world. The reason for this is because we see people all the time and they just
have the same program: 30-day fat loss, 30-day fat loss again, 30-day fat loss 2.0. It’s just like the same
thing over and over again so start to think about what where you can create a niche of your own, a
community of your own, and start building that community based on that concept, that big idea.

The hardest thing—and I see this all the time. Maybe you do, too, Logan—is they say, “What is your idea
for? What is your fat loss program for?” What do they say, Logan? Who is it for?

Logan: Everyone.

Tyler: “Everyone! Everyone should buy this. Everybody should by this.” Although that may be true, it’s
really hard to crack the mainstream by thinking everyone. I created a huge kettlebell program with my
brother as a partner. We were like, “Oh, we’re going to fucking crush P90X. We’re going to this and
that.” To be honest, the whole thing has not sold that well. We haven’t even recouped the money we
spent on it because we didn’t have a) an audience or b) a big idea. Now we’re having to think about
having to revamp that. Probably in the next year or so we’re going to repackage it and launch it a
different way. Then we’ll probably actually make our money back but that’s really more due to social
connections than it is the actual big idea of the product. We had to learn the hard way that that was not
a big idea. Follow-along kettlebell videos was not a huge idea.

Logan: Yeah, it’s an important thing to really spend some time with your ideas. Just because everyone’s
doing fat loss, it’s because fat loss works. You just need to have your own unique spin on it that then
positions it differently than everything else that is out there. Another mistake, sort of the opposite end
of the spectrum, is to go way too niche. If you go way too niche, you can make some money online. For
instance, the handstand stuff, I do pretty well with that and I have a bunch of different products on the
topic but it’s not a huge niche. I wouldn’t be able to grow that into a million-dollar business by itself.

The sort of model I follow is yes, I go into these niches because I have a lot of fun. It is really sort of
micro niche, like mental training. Very few people are interested in that but I personally am so even if
only a few people really buy, I have fun creating those courses and it’s for a large part for myself and for
other people, but by spreading myself wide, I’m able to capture these different people. But any one
thing alone that I’ve done would not be sufficient to really grow a huge thing. So I do have to do a whole
lot and cast my net wide over a bunch of different places. But if you go along the lines of fat loss, you
can have a single product if it’s a really good product and has the right big idea behind it. That whole
thing right there, you can go very, very far with it.

Tyler: Absolutely. So like Logan’s saying, he’s talking about how to do a handstand. That is pretty dang
niched. So if you guys are having success with your boot camps and you’re doing fat loss or you’re doing
muscle building—it doesn’t really matter what it is that you’re doing—come up with a spin, a hook on
that, a reason why your system is different. New always sells better than old, no matter what. Try to find
some science to justify it. Learn the research behind why your system works better than other systems.
Get social proof.

These are all things we’ve already talked about in the personal training and boot camp business so
we’ve really prepared you guys that you should take your ideas from offline and be able to easily put
them online. You should actually have probably more than the average person moving online if you’re

running a personal training or boot camp business because you have access to people, you can test
things out, you can get social proof, you can get video testimonials, you can do things that most people
can do, which is super duper powerful.

So it’s absolutely crucial, guys. Get your big idea. Think about it. Make sure you have something solid.
Don’t create 28-day fat loss for the 40,000th time. Even if it is a 28-day program, that’s fine but just
change the name, spin it. Even if it’s similar to other people’ programs, if it’s a paleo diet, if it’s a slow
carb diet, if it’s whatever, change it, spin it a little bit. Make it your own and then repackage it for what
you’re doing.

So have that big idea and then, Logan, what’s the next step for selling stuff online? If somebody just has
a big idea, what should they do next?

Logan: Well, one thing before we get into that, I want to mention this. If, for instance, you are selling to
your local clients and crowd, you can have something that is completely generic, the 28-day fat loss that
works because they’re coming to you as an expert. They’re getting to know, like, and trust you. Really
once people are there, then you can sell them pretty much anything. It doesn’t need a big idea there but
online, there has to be something that differentiates it because the ease of getting online is so little. It
really takes no money. Anyone can do it and that means there’s a lot of competition out there. There’s a
whole lot of competition so in order to stand out, that's where the big idea comes in. That’s where how
you position what you’re doing is crucial in order for you to be successful with it.

Tyler: Absolutely. So I was actually kind of being sarcastic when I was talking to Logan there for a
second because after you have your big idea, you have your concept, you know who you’re talking to.
We talked about avatars. That’s the same online. You want to have that customer avatar online. You
want to talk to that person like they’re one person, not a thousand people. Once you have all that stuff,
obviously the next step is you need a website. So you need a website, you need a blog, you need some
way to communicate with the people, that they can come back to your website and feel good about it.
Logan, why don’t you give us a little snippet on how people can have a blog up in ten minutes even if
they don’t have any money or whatever?

Logan: Okay, well there are ways you can make money without having a website. That being said, I
would recommend having a website. I think that’s the best way because with the website, that’s really
your hub of what you’re doing regardless of where else you’re doing different sort of promotions and
doing social media. You can point people back to this website and you own and control the website.
Thus you’re able to do whatever you want with it and make it do what you’re trying to do, squeeze
pages, blog, sales pages, and all sorts of things.

If you have zero money, zero money at all, there are places where you can get a free website set up. For
instance, you can do free blogs on WordPress.com or Blogger or Weebly. You can set up websites with


that. I don’t recommend this because they control the website and I’ve heard people, just for some
reason all of a sudden their site gets taken down.

What you need in order to set up a website is to buy a domain name. Spend some time—this is a big
topic itself—if you can tie it into your big idea and to what’s your niche. There are different ways of
going about this but you buy that domain name, something that’s available. Then you need hosting for
the site. Hosting is basically when people type in your website to go to, the files need to be somewhere.
That's where the hosting comes in. They’re able to then serve them up. So you need to buy a domain
name, which you can get for less than $10 a year. You can buy hosting. I like HostGator right now, which
you can get a plan under $5 per month, which is quite cheap. There are all sorts of different hosting but
you get that you set it up, and then you have a website.

Then what you do from there is figure out what sort of website you want and how to build it, either
doing something simple yourself. You can quite easily, if you want to, learn how to just set up a
WordPress site. It takes a couple of clicks of a button and it can be fully customized, depending on your
theme and what you’re trying to do or you can outsource it and pay for someone else to do that. That is
a tricky thing. Just realize if you’re going with website designers, 1) they can be expensive. You don’t
need a flashy site. In fact, I recommend going outside of the US for it. You can find your designers if you
are looking in the right places that are working pretty cheap that are able to do things. Just get a site up
and running. It shouldn’t cost you hundreds of dollars. If you’re spending hundreds of dollars when
you’re first starting out, if you’re just trying to create like a simple info product, you’re doing something
wrong.

Tyler: Absolutely. So check this out, guys. You go buy a domain, 28DayFatLoss.com—n,o I’m just
kidding. So you go buy a domain that's tied into your stuff, FatLossWithJohn.com, it doesn’t matter.
That's fine. If it’s better, great. You go install a little theme on WordPress, you put WordPress on there.
Now you’re up and you’ve got your HostGator and stuff, and you’re paying $5 or $6 a month for hosting.
Now that’s your total cost, $6 a month. Not a huge cost to have your own website, and like Logan said,
have control over your blog.

Now what do you need on your blog? That’s one of the things, like Logan just said, you don’t need a
fancy pants site where you go to FatLossWithJohn.com and then there are fish swimming in the ocean
and they’re blowing gold out of their mouths, then somebody jumps up and their chest is all bare. It’s
like, boom! This is John. Click on the golden fish to get into the website. You don’t need that shit. It’s
insane.

Logan: That’s stuff is actually going to drop your conversion because people aren’t click away. You’ve
got one chance and you want simple.

Tyler: Yeah, they’re going to show up and they’re going to be like, “This is bullshit. Why the hell is the
golden fish?”

Logan: If I saw some gold fish and this man screams out, “Click on the gold fish,” curiosity, I’d have to
click it.

Tyler: Okay, there are times when it can be effective but you’re getting started so ignore the gold fish.
Don’t chase the shiny objects. Go with what works. So what you guys need is simple. A blog is an
awesome homepage for your website because it’s continuously new content and you’re going to want
to put content on a blog, probably a minimum of three days per week so articles, videos that you create,
things like that. The more the better, for the most part. There’s a lot of controversy about—

Logan: Different models, different—

Tyler: Yeah, there are a lot of different ways to do it. If you’re putting really high quality multi-page
articles, you can get by with less articles. If you’re doing more just kind of like, “Here’s Fat Loss with John
– My Daily Life. Come join me. Here are some studies I read today,” that's more of like a daily or multiple
times per week kind of thing. All you need really is a blog page, an About Page that has a compelling bio
about you, and a Contact Page. You really don’t need more than that when you’re getting started
because you want them to go to your blog.

Now when you start putting content on there, you want to send people to that website. Then what you
want to do is you want to be able to build a following. That’s kind of the next step. So how do we build a
following, Logan?

Logan: The almighty email list. An email list is still the best way there is to contact people online. It’s
way better than a YouTube following, a Facebook following, or a bunch of Twitter followers. The email
list a way to get into their email inbox. It’s still what the majority of people do. That's how I made all my
money. That’s how you make your money online. Of course, there are offline ways like having a direct
mails list but then there’s cost and you’ve got to be much better about it. Email is free and it’s easy. It’s
basically free, essentially free.

You will have to get an email service provider. When you sign up for a website, you’re going to be able
to get an address at your website, which is something you want to do. We have
info@FitnessMoney.com. I’ve got Logan@LegendaryStrength.com. You’re not going to be just blasting
out once you get a whole bunch of subscribers from your Gmail account, for instance. You’re going to
need an email service provider and there are a whole bunch of different ones of those.

If you’re going the free route, then you can go with a service called MailChimp.com. They allow you to
send out up to 500 emails for free. I’ve played around with them a little bit. They are a really good
service if you’re quite technical in some regards because you can play around with it a lot. One of the
simpler ones that I’m currently using is Aweber, which works really good. I think you can do a feel trial
month then it’s like $20 a month after that, which works pretty good. Tyler uses InfusionSoft, which is a


lot more than an email service provider. It also costs a whole lot more. It’s definitely a great solution,
probably the best out there but there are some costs to get started with that one.

Tyler: Yeah, I only do crystal, baby. That's the way I roll. No, actually I honestly got a really good deal on
it. That’s why I went with it. So yes, like Logan said, MailChimp is a great place to get started if you’re on
a major started but I think both of us will probably really recommend you go the Aweber route. It’s a
little bit easier to use. Even I could use it when I first started digging through it, which is saying a lot for
an internet service, and you can do multiple opt in forms and stuff like that. But ultimately, what you’re
going to want to do is you’re going to want to use this email service and in your side bar, on your home
page, at the top of your header, on all those places, at the bottom of all the blog posts, or in a pop-up
box. You know what? I don’t have fucking pop-up box on my site. I need to put that in there. You love,
you learn, right?

Anyway, you have it in all those places and all it says is email. Now these things used to say, “Put your
name and email in here and you’ll get this free fat-loss report” or “Join my weekly newsletter.” We’ll talk
about how to frame it in a second to capture more people’s contacts. Nowadays, almost everybody is
just doing email and the reason for that is twofold. 1) You used to get those emails that say, “Hey, Tyler!
I just want to let you know about my 28-day fat loss solution.” At first, we thought they were so cool
because it said our first name. Then we started realizing that this is bullshit and so people started not
really being as into that. So a) there’s that side of it and then b) if you ask people for two pieces of
information rather than one, they’re much less likely to submit that web form.

So Logan, if I went to your website, why the heck would I want to join your email list, brother?

Logan: Okay. No one is going to just join an email list. In the beginning of the internet, 20 years ago, the
whole email thing was novel. If you remember, AmericaOnline “You’ve got mail,” people loved to hear
that sound so if you had an email list, wow. I can get free emails from this guy and he’s going to teach
me this stuff. No one’s going to sign up or that anymore. You won’t get 0.01% conversion rate if you just
have “Join my email list” because everyone gets too many emails these days in order to get people to
opt in.

Let me say there are certain ways where you can make that list. It’s always going to be more effective if
you incentivize the person to opt in. In order to do this, you are going to give away something. On my
site, LegendaryStrength.com, I give away five different reports on different topics. The idea of giving five
instead of one is okay, I’m covering some different topics on this site so if they’re only interested in one
of these things, they’re still going to opt in for it. It’s also quantity. Quantity, in general, is a good thing
to have. So there’s a whole bunch of stuff that they can get just for signing up. They may only be
interested in some of it but they’re going to do that and by doing that over one thing, I think that helped
to increase my opt-ins.


Really what you’re trying to do with this is lead with your best foot forward. If you give away something
and it’s a piece of crap, are they going to trust any products you sell them in the future? Are they going
to want to stick around and read your emails regularly? Not so much. You want to give them something
that is worth selling on the front end. If you create something, the first thing you create, your first
product should be your special bonus that you give away as an opt in and it should be worth selling. It
doesn’t need to be a $300 course or master thing. You really don’t want to go with too much stuff that
they’re never going to look at it but if you can give them a great solution like a 20-page report with
phenomenal information that’s worth selling, then that is a great thing to have and to get them to opt in
when they come to your website.

Tyler: Absolutely. I’m going to be a little selfish here and I’m going to show you guys a squeeze page of
my own that’s been converting really well. That’s the 5freeworkouts.com. Check that out. That’s just a
simple page to get people to sign up to the email list and what I offer is five free workouts. It’s not as
complex as Logan’s but Logan’s dealing with people who are trying to get a little bit more intellectual
than some of my people.

Some of my people are just looking for workouts and so what I did is I did 5 workouts. The reason why I
did that was the first email you get when you opt in to that list talks about what it’s like to join the
Garage Warrior community, how you can utilize this the best, how you can get the most information out
of this, and then it gives you your first free workout. Then each day, for 6 days, you get a free workout.
That free workout video is going to be above the sales letter of the product associated with that style of
workout. If it’s a warm up workout, it’s above a warm up product. If it’s an upper body workout, it’s
above an upper body product. That tends to convert okay as well.

I don’t expect people to buy from me during that funnel but if they do, fantastic! I plan on kind of
redoing here as time comes as well but the whole idea is I want people to get used to getting emails
from me because I email almost every single day, pretty much every single day. I want people to get
used to that because think about if you had a friend—I heard this on the I Love Marketing podcast
seminar—that you didn’t like and they emailed you every day. You’d get sick of that shit, you’d change
your email address, and get the hell away from them, right?

But if you had a friend that you liked, you really enjoyed their content, and they’d sent you an email,
you’d open your inbox and be, “Ooh, Tyler’s email!” or “Logan’s email!” You get excited. Think about
those emails that you get excited for. That’s what I want to create from the start. People going “I got a
free workout,” “I got a cool lesson,” “I got this guy talking about this.” Then every time they opened
their inbox, they should be excited about what it is that you have to offer, not just like, “Hey, thanks for
signing up for this special report. By the way, I’ve got some other products you should buy.”

That’s not going to work. Let them kind of get some stuff first. That’s why I offer five free video
workouts. I like the video stuff. I think it’s quicker for me personally than writing. It doesn’t really matter


what you do. Just get a free offer and see how it works. My first free offer sucked. It was like how to
start a garage gym and it was like all this stuff about equipment and nobody fucking cared.

Logan: But something is better than nothing.

Tyler: Something is better than nothing.

Logan: Like you were saying in the beginning of this, you learn by going forward with it. You realized
your first offer sucked. Now you have something that’s working a lot better. If you’re going to work that
a little more, I want to talk a little bit about your model there because that’s an important thing. We’ve
talked about the blog. We’ve talked about emails. Really those go hand in hand. The model that both
Tyler and I follow for the most part is a lot of content. You’re emailing out every day. I’m emailing out
almost every day, although I have a couple of different email lists so sometimes it’s multiple different
emails that have content for different people.

In these emails, what are you doing? You’re going to provide content. I also do a whole lot of video so
I’m pointing them to the new article, the video on my blog where they can check it out. In these videos,
sometimes more than others or sometimes just straight from the email, I’m pointing the content. I’m
also pitching them because this is how we make money. You offer great advice in the form of content,
video or article, but then you also say, “Hey, if you want more information on this specific topic, check
out my product here” or “Check out this affiliate offer over here.” You always want to be giving great
content and always want to be pitching at the same time.

More or less, that’s the model that both you and I follow and it works really well. The idea with that is
the more you do it, emailing every single day, putting a new blog post up every single day, the more
people are going to see more offers you make, the more money you make.

Tyler: Absolutely. Well, we’re almost up on time here. I say we round up with the basics today and then
we do how to build your email list next time. Then maybe we’ll do how to get your product online,
recruit affiliates, start a launch, how you really make that shit happen. We’ll do a good sequence. Maybe
we’ll backlog a couple of these. That way if I have a little infant coming around, we’ll have a couple of
episodes for you guys to listen to.

So we’ve covered how to come up with a big idea or just kind of the fact that you should come up with
something that’s unique. So if you type in your idea into Google and there’s already somebody doing it
or in the case of 28-day fat loss, probably like a hundred people doing it, you don’t want t do that. So
you want to change it up. You want to make sure that you have something that’s unique and worth
giving.

Is there feedback on your side? Okay, never mind. I’m like a Japanese warrior things where they’ll put
the things in your ear that loop your voice after you and it’s like a torture chamber. Okay, sorry.


Back to what I was saying, you want to make sure you get that first then you build your website. You’ve
got your domain. You’ve got your hosting. Then you start your blog and you start creating great content
and you have a free offer and an email list. That is like the hallmark today. If you guys want to get online,
you can literally do that probably within a few hours. Get that thing started and even if you have zero
people in your email list, get started today. Write on that blog three days a week. Start writing your
emails on a Word document. If you have zero people, you can start dripping those to the people once
they sign up for you. Next time, we’ll talk about building your email list. Logan, anything to add about
that?

Logan: There are thousands of things that could be added to that because this really is a framework and
we could go into a whole bunch more detail on the exact steps but this is the model that Tyler uses. This
is the model that I use. If I was starting fresh over, this is exactly what I would be doing. The future
episodes will give you some case studies, things that we’re currently doing and have done in the past to
generate that traffic, product creation, everything that goes into getting an online business up and
running because there is a lot going on.

There are many different ways to do it. That is an important point to realize. If you spend some time
figuring out what your model is, like the model we’re giving you, if this sounds good to you and you
want to do it, then go forward with it. Don’t necessarily try to mix this and match with other models
because sometimes they don’t match up. That was a big lesson for myself early on. Sometimes they do if
you tweak things but it is best if you just follow someone that you have learned a lot from, you enjoy
learning from, you like their model, you like what they’re doing and then go with that, use that as your
model. Really follow that model as much as you can.

Tyler: Some people overcomplicate things and they think like, “Oh, I have to think of the next new
thing.” That’s what happened with me and this kettlebell product. Initially it was like, “We’ve got to
create the next big thing.” If we had a million dollars in marketing budget, I do believe we could have
taken that and gone mainstream, done infomercials, a sales page without a blog, driven traffic to it, and
made a ton of money. But we didn’t so we just had to hustle and flow for a great product that had no
audience yet. I don’t even remember what my point there was, Logan. What was I saying?

Logan: I don’t know what it was either.

Tyler: Oh, the next big thing. So you don’t have to create the next big thing. You have to create a good
idea, if it’s a great idea, even better. Then you have to start building that community around it. Then the
content when you get started doesn’t have to be super gnarly. I set a goal of writing a minimum of
3,000-word articles on my blog. Then I started shifting things to video. I was like video is so much more
fun and so much more time efficient for me. If you guys have a smartphone, you can take a video with a
friend, upload it to YouTube from your smartphone, then you can just take that, embed it on your blog,
and there you go. It’s already done.


If you want to get all crazy, you can start doing what Logan does and you can take that content, have
that transcribed and post it below the video. Now you have words below the video of what they said in
the video and have Google search your site more to give you more Google juice.

Logan: Well, in the next episode, we’ll talk about how using video with a blog post can be used as a
traffic generation strategy that is free and also will really build over time. It’s a long term strategy but it
also works in the short term as well if you do it right.

Tyler: Absolutely. Cool, man. I think that’s a good place for you guys to get started. Get your domain
name. Get your big idea. Get your hosting account set up and get your opt in. Those are those four
things and then start posting on that blog, three days a week minimum, the more the better. If you guys
can make it a habit of getting on that blog or getting on that email list seven days a week, you’re going
to be much more successful than if you do it just three days a week, provided that you have good
content and you have a good idea. Don’t put shit out there seven days a week because then you’re just
going to turn people away.

Logan: I would say that the quantity thing is definitely good and it works really well. If you don’t have
the time or just when you’re getting started, a minimum of one post, one article a week, if you go for
quality over quantity, if you can’t make it quantity and quality but you do one good thing a week, then
that is enough and really you can grow from there. If you’re working full time in another job, that may
be the place to start. Don’t think I have to do it seven times a week. You don’t need to do that. It works
but it’s not necessary. It’s much better to do one quality thing a week if that’s all you can handle at this
point.

Tyler: Absolutely. I agree with that statement. I just like to email every day so I tell everybody else to do
that. All right, you guys. Hopefully, that was a helpful episode. If you dig it, leave us your review on
iTunes. Share us with your friends. Go to FitnessMoney or Facebook.com/FitnessMoneyPodcast,
FitnessMoney.com. Send us your questions. Send us your replies. We’ll talk next time.

Logan: Alrighty.


Getting Your Ideas Online - Fitness Money Podcast

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