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Gamification of User Adoption Startup Weekend

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Mike Merrill
Mike Merrill

This brief presentation outlines 6 methods to leverage gamification to increase online user activation and engagement

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[object Object],11/21/11 Director of Marketing, ReachLocal President, Social Media Club of Dallas [email_address] @mikedmerrill #SWDFW
About Me 11/21/11 Organizations Experience Education Past Companies Accounting Operations Management Product Marketing Product Management Business Development Marcom Outside Sales Social Media Content Marketing
Gamification Defined ,[object Object],[object Object],11/21/11
Psychological Reasons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/21/11
6 Common Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/21/11
Points 11/21/11
Badges 11/21/11
Levels 11/21/11
Leaderboards 11/21/11
Challenges 11/21/11
Virtual Currency 11/21/11
11/21/11
[object Object],11/21/11 http://www.mikemerrill.com/twitter http://www.mikemerrill.com http://www.mikemerrill.com/linkedin http://www.mikemerrill.com/facebook [email_address]

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Gamification of User Adoption Startup Weekend

Notes de l'éditeur

  1. 3 platforms Badgeville – samsung nation Bigdoor Bunchball
  2. How many of you Google ’d the speakers tonight before coming. How about Googling customers/consultants before the first meeting We all do it Interesting stat: 3 Years ago there were only 2 Billion searches a day, today 60 Billion Replacing sales people