The Age Of The Brandividual DFWAMA
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Presentation on the rise of Personal Branding and the impact on individuals and companies. Includes 10 steps to start building your brand, influence and impact.
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The Age Of The Brandividual DFWAMA
- 1. The Age of The Brandividual™ Leveraging Social Media to Build Your Personal Brand 3/10/2010 1 #DFWAMA Mike D. Merrill Chief Bacon Maker and Marketing Strategist, Bacon Marketing President, Social Media Club of Dallas @mikedmerrill
- 2. The New Reality “Your Resume Is No Longer a Piece of Paper It’s the Google Search Results of Your Name” 3/10/2010 2
- 3. The New New Reality “It’s Not What You Know Or Who you Know Or Who Knows You But Who Feels Like they know you” - Carrie Wilkerson The Barefoot Exec 3/10/2010 3
- 4. Agenda What is Personal Branding? Social Media Example: Ines Hegedus-Garcia Brand Tenets 10 Steps to start building your brand 3/10/2010 4 http://www.slideshare.net/mikedmerrill
- 5. What is Personal Branding 3/10/2010 5 Personal branding is the process whereby people and their careers are marked as brands. The creation of an asset that pertains to a particular person or individual; this includes but is not limited to the appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable. Personal branding often involves the application of one's name to various products. For example, celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g.,Trump Hotels). -Wikipedia The Way We Market Ourselves To Others
- 6. Why is Personal Branding so popular? Growth of Social Media Massive Career Transition Changing Demographics Success Stories 3/10/2010 6
- 7. Brand Analysis – A Refresher 3/10/2010 7
- 8. Social Media Architecture Ines Hegedus-Garcia – Miamism.com Blogger 3/10/2010 8 Digital Word of Mouth Creating a social media architecture has allowed Ines to cultivate her online buzz
- 9. Your Brand Tenets – Be Authentic Give to Receive: I give first with no expectation of return. Provide Value: I share value first. Instill Trust: I honor my commitments and manage expectations. Be Positive: I have sincere gratitude for what I have so that I can start each day with hope. Strive for Excellence: I do everything in my power to deliver my best work. 3/10/2010 9
- 10. 3/10/2010 10
- 11. 10 STEPS TO Build Your Brand Now we’re Makin’ Bacon 3/10/2010 11
- 12. 1. Benchmark Current State – Search 3/10/2010 12
- 13. 1. Benchmark Current State – Alerts 3/10/2010 13
- 14. 1. Benchmark Current State – Analytics 3/10/2010 14
- 15. PROFILE 2. Create Profiles and Engage 3/10/2010 15 Engage and start conversations. Offer help and answer questions Share useful content such as articles, etc that your target market would value Become a student of each platform Add all of your existing friends and contacts to start Join groups
- 16. 3. Share Content 3/10/2010 16
- 17. 4. Start Writing – Drive Google 3/10/2010 17 LinkedIn Questions and Answers LinkedIn Groups Yahoo Answers Comment on Blogs: Directories: Alltop.com, Technorati.com Facebook Notes Amazon Reviews Review Restaurants on www.yelp.com
- 18. 5. Purchase Your Own Domain 3/10/2010 18 Best Way to Brand Yourself is to have your own URL .com .me .tv .net .info Personal Email name@yourfullname.com Secure it now
- 19. 6. The Power of Networking Fundamental Principals of Networking: The real power of the network is in the second degree. The real power is in the network of your network. So don’t focus on your own network, but ask them to introduce you to their network! Where to find Face to Face Networking Events: www.meetup.com www.linkedin.com www.facebook.com College Alumni Pages Professional Organizations: AMA, DFWIMA, DAL, etc Church 3/10/2010 19
- 20. 7. Start Blogging Why Blog Demonstrate expertise and commitment to your industry, profession and community Develop your personal voice Searchable forever within Google Multiple touchpoints: RSS, email, and onsite Content is King! 3/10/2010 20
- 22. Promote your blog, let folks know you started a new job or you are traveling, ask questions.
- 24. 10. Speak Define your signature speech Speak to service groups, meetups, etc. Facilitate a group at church Join Toastmasters Ignite Dallas National Speakers Association Certified Speaking Professional 3/10/2010 23
- 27. View profiles
- 29. Nomee
- 32. Final Thoughts Own your own brand Perfection is the enemy of the good The smallest action is far greater than the best intention 3/10/2010 27
- 33. About Bacon Marketing We provide a range of marketing and sales strategy consulting services to include: Social Media Marketing Marketing planning and strategy Solutions marketing Product marketing and management Value proposition, positioning statement, and feature/benefit creation Individual coaching – position yourself as an expert 3/10/2010 28
- 34. Questions? Let’s Connect and Follow Each Other 3/10/2010 29 http://www.mikemerrill.com/twitter http://www.mikemerrill.com/linkedin http://www.mikemerrill.com/facebook mike@mikemerrill.com http://www.mikemerrill.com
- 35. New Media SIG March 9, 2010 #dfwama
- 36. Sponsors
- 38. Mike D. Merrill Marketing Consultant President of Social Media Club of Dallas Former Sales Exec for Dell and NetApp Former Corporate Marketer for Dell Biz Dev and Product Marketing for two venture backed Startups
Notes de l'éditeur
- Just Imagine It’s Monday Morning You arrive at 6:30am to get a good start on your day. You are planning your day and feeling pretty solid. Saying, I own this day 8am and a few coworkers stroll in – brief pleasantries exchanged 8:15am email from CEO comes across stating the company has decided to layoff 6.5% of workforce You assume, obviously the folks who are getting let go would have been told before said email came across 8:30 Your boss shows up with a weird look on his face You know- his eyes are wateringWhat’s the first thing you do in that situation?
- How many of you Google’d the speakers tonight before coming. How about Googling customers/consultants before the first meetingWe all do itInteresting stat: 3 Years ago there were only 2 Billion searches a day, today 60 BillionReplacing sales people
- Personal branding existing before social media. It was called reputation, character, credibility, etcThe reach was smaller Office, customers, suppliers, church, trade associations, events
- Branding: Use of a name, symbol (nike), Term (“Fedex it”) or design (absolut) that identifies a productBrand Equity: Most valuable component of a product or service Communicates a variety of information and reduces risk to the consumer Key differentiator in categories where products are otherwise commodities such as Dole PinapplesBrand Equity Valuable in 3 Ways: Memory- the consumer remembers the brand, the brand name itself provides information ot the consumer beyond what appears on the labelEvaluation – branded items reduce shoppers time and effort to choose a product; brand information builds trust, therefore improving the consumers’ impressions and evaluation of the productExtensions – strong brand equity makes it easier to launch new products by leveraging the equity of the old ones (extension may however dilute/damage core brand)5 Levels of Brand Familiarity:Brand Insistence – goal for targeted marketing campaigns, consumers will search for the termBrand Preference – consumers usually choose the brand over other productsBrand Recognition – customers remember the brandBrand Non-Recognition – consumers don’t recognize the brand at allBrand Rejection – consumers won’t buy the brand unless the image is changed
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