Nurturing your social awareness through social media
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Using Social Media to nurture your Social Awareness is a lot more work than just running an event. This is an experience from running twestival
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Nurturing your social awareness through social media
- 1. Nurturing Social Awareness A Twestival Experience through Social Media
- 2. Twestival SG 2010 • March 25th 2010 • Focus: Concern Worldwide • Held at Brewerkz, Clarke Quay • Attendees: 220 • 2 Bands • 1 Street Magician • 1 Face Painter • 1 Professional Emcee
- 3. Twestival SG 2010 • 5 Lucky Draw Prize Contributors • 9 Sponsors • 6 Organisers • 4 Helpers • Total raised: Over USD7000 of which USD4500 was raised on the night itself • Top 10 nation in total fund raised • Top 3 in amount raised per 1000 inhabitants
- 6. It's not that impressive
- 7. But It's not about us
- 8. Twestival 2010 • 175 cities • USD 462,632.54 • 100% donated • Over 15,000 attendees • Over 200,000 articles • 285 videos with estimated 2 million views • Worldwide news coverage
- 10. It all started with 1 tweet
- 11. Why nurture your social network?
- 12. Why nurture your social network? • Because it doesn't happen overnight • It builds lasting relationships • Understand public opinion, trends and happenings • Learn from the masses • Understand your tribe • Able to connect personally
- 13. And because it's Cool!
- 14. How do you nurture your social network?
- 16. Discover.Connect.Engage • Peers • Influencers • Trends • Supporters • Fans • Related Real-Time News
- 17. Discover.Connect.Engage • Add them as friends • Check out their blogs/interest • Listen and follow conversations • Understand their passion/interest • Check out their friends • Borderline stalking
- 18. Discover.Connect.Engage • Communicate with your tribe • Engage in online conversations • Link related interesting news/pictures/thoughts • Repurpose information • Create unique captivating content relevant to your tribe • Feedback
- 19. Learnings • It's not about short term events but long term engagements • You never know when you need someone's help so respond to everyone • Yes it's an investment in time. Time is the key to any relationships • Everyone has their own tribe and influences and you don't know who you might meet or reach
- 20. You have to give to receive
- 21. Now back to twestival How does all that relate?
- 22. Thank you
- 23. Contacts - @mikefoong http://www.twitter.com/mikefoong http://facebook.com/mikefoong mikefoong@gmail.com Web TV: JuicyNDelicious http://juicyndelicious.wordpress.com http://youtube.com/user/juicyndelicioustv Podcast: http://www.matechulous.com http://www.thisweekinasia.net