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10 Ways To Improve Your Facebook Marketing Campaign Today
1.
Ten Ways To Improve Your Facebook Marketing
Campaign Today
When I first started working on Facebook projects for businesses I treated Facebook like it was just
another website. Quickly, I learned that Facebook isn't just another website, it's an ever evolving robust
community that four out of five internet users in the US spend countless hours on per week. The
Facebook community has its own rules and marketing do's and don'ts versus the rest of the internet.
The below list of tactics took over 12 months of experimenting, implementing, deploying, executing and
tracking dozens of Social Media Facebook campaigns for clients to compile. These tactics have allowed
my clients to increase their internet visibility, get found, connect and engage, create communities and
promote brands. I hope my Facebook "hard‐knocks" helps you succeed in your next campaign.
1. Create Networks
Lobby Facebook for your own company or brand network that your employees can join. As far as I can
tell, Facebook only requires an email address to associate with that network. The more employees a
company has in the network, the more influence and reach that network will have.
http://www.facebook.com/help/contact.php?show_form=add_work
2. Connect Your Blog
If "Content is King" and "Backlinks are Queen" then Blogs are Gods. I recommend to all of my clients to
let their Blog power their Social Media campaigns. Through the use of the NetworkedBlogs' Facebook
app it's never been easier to connect your blog to your Facebook Business Page.
http://www.facebook.com/apps/application.php?id=9953271133
3. Offer a Unique Value Proposition
Why should someone be a "Fan" of your Facebook Business page? If you offer your prospective fans
something of perceived value they're much more likely to become a fan. Through numerous Facebook
apps you can give away coupons, whitepapers, ebooks, etc. Here's one of my favorites:
http://apps.facebook.com/slideshare
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