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Why Social Media?

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Michael Patrick
Michael Patrick

Presentation for SoME Class

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HOW UTILIZING SOCIAL MEDIA CAN ENHANCE BRAND IMAGE AND CAPTURE NEW CUSTOMERS Why Use Social Media?
Once Market Leader ,[object Object]
Here is an example of how a traditional retailer has utilized social media to influence and share content with their customers ,[object Object],[object Object]
Social Media Demographics and Income ,[object Object]
[object Object],Twitter Phenomenon and Marketing Strategy
Successes of utilizing social media ,[object Object]
[object Object],[object Object],[object Object],Top Brand Awareness and Followers
Top Brand Awareness and Followers ,[object Object]
Mobile Apps and Social Media ,[object Object],Mobile Applications and Social Media Merge
Useful Statistics for Utilizing Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Why Social Media?

  • 1. HOW UTILIZING SOCIAL MEDIA CAN ENHANCE BRAND IMAGE AND CAPTURE NEW CUSTOMERS Why Use Social Media?
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Notes de l'éditeur

  1. Once a Market Leader, Woolworth fail to capture new ways of selling their wares and changing with the times, it finally went out of business in 2001.
  2. http://blog.kissmetrics.com/social-media-by-demographic/?wide=1
  3. http://social-media-optimization.com/2010/04/the-sweet-spot-in-twitter-followers/
  4. http://www.marketingpilgrim.com/2010/11/study-says-social-media-users-follow-only-5-brands.html http://www.penn-olson.com/2010/06/10/top-10-consumer-brands-on-social-media/
  5. http://blog.cmbinfo.com/press-center-content/bid/46920/Consumers-Engaged-Via-Social-Media-Are-More-Likely-To-Buy-Recommend
  6. http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/