Product Management, Product Strategy, Product Innovation and Product Launch Framework and Tools

1. TtM Product Solutions
Background
15th January 2014
Mike Henry
Time to Market
mikehenry@ttm.co.uk
TtM Product Solutions Ltd
Tel: +44 1462 337461
Mob: +44 7802 323678

2. Background
Contents of Background Material
2
© 2000 to 2014 TtM
 Who we are: Time to Market
(TtM Product Solutions)
 What we do: TtM …… Time to Money and
Product Management
 Who are some of our Clients
 Time to Market Frameworks and Toolkits
 How we can help you
 In Company Tailored or Customised Training
programme/courses
 Public Training with partners
 Product Life Cycle Management (PLM) Toolkit
 End to End Product Management and Development
 Business Model Generation and Product Management
 TtMSoftTools: Software Packages
© 2000 to 2014 TtM
“We accelerate growth”

3. Background
Time to Market (TtM Product Solutions Ltd.)

TtM Product Solutions was formed in 1994

We are a small, focused team helping organisations
implement all aspects of Product Management and
Innovation.

Experience from managing The Time to Market
Association (over 7 years)

Assignments with a range of clients in UK and
Internationally with Business to Business (B2B) and
Business to Consumer (B2C) companies

Work internationally: UK; USA; Canada; France;
Germany; Austria, Switzerland; Italy; Finland; Sweden;
Poland; Czech Republic; Russia; India; China; Japan;
Luxembourg; South Africa; Greece……..

Used to working with customers across functional and
organisational boundaries.

3
© 2000 to 2014 TtM
Mike Henry has experience in all aspects of Global
Product Life Cycle Management and Product
Development, was educated as an Electronic and
Software Engineer and has worked with organisations and
companies in electronics, financial services, information
systems, software, telecoms, engineering, …..
© 2000 to 2014 TtM
“We accelerate growth”

4. Time to Market (TtM Product Solutions Ltd.)
TtM = Time to Market ... Time to Money and Product Management
Background
4
© 2000 to 2014 TtM
We help organisations and people gain skills and know how
 to achieve profitable growth from products, services and markets
including:










Product Management and Marketing (PM)
Product Portfolio Management (PPM)
Product Life Cycle Management (PLM)
Product Portfolio Strategy (PPS)
Voices of Customers (VoC)
Product Competitive Analysis (PCA)
Product Value Propositions (PVP)
Product Innovation and Creativity (PIC)
In Life Product Management (ILPM)
In-bound and Out-bound Marketing (IOM)
We have a database of processes, methods and tools which we can tailor for a
client’s situation and objectives
 supported by an implementation toolkit and Excel based ‘SoftTools’.
© 2000 to 2014 TtM
“We accelerate growth”

5. Background
5
© 2000 to 2014 TtM
Who are some of our clients
© 2000 to 2014 TtM
“We accelerate growth”

6. Some of our clients in
Telecoms
Electronics/ Electrical
• Physical products
• Engineering
• Manufacturing
Engineering/ Manufacturing
Background
6
© 2000 to 2014 TtM
Chemical
Other
B2C
Xerox
B2B
MTL Instruments
Hunting Engineering
B2B= Business to Business; B2U = Business to Business User © 2000 to 2014 TtM
“We accelerate growth”
B2C= Business to Consumer; B2E= Business to End User

7. Some of our clients in
Communications/
System Software
Embedded
•Solutions
•Software
•Financial Services
Business
Solutions
Financial
Services
Background
7
© 2000 to 2014 TtM
Aero/ Defence/
Medical
B2C
Apricot
Xerox
Insignia
Navstar
Fuji Film Electronic
Imaging
Kalamazoo
ICL
Sony
Broadcast
GPT Business
Systems
Marconi
Instruments
B2B
MTL Instruments
MDIS
Oxford/Vickers Medical
Hunting Engineering
AEA Technology
B2B= Business to Business; B2U = Business to Business©Userto 2014 TtM
2000
B2C= Business to Consumer; B2E= Business to End User
“We accelerate growth”

8. Background
8
© 2000 to 2014 TtM
Time to Market Framework
© 2000 to 2014 TtM
“We accelerate growth”

9. Background
Time to Market Product Management Framework
9
© 2000 to 2014 TtM
© 2000 to 2014 TtM
“We accelerate growth”

10. Background
End to End Product Life Cycle
Management Processes
Strategic
In-bound Product
Management from Market
10
© 2000 to 2014 TtM
Out-bound Product
Management to Market
Market Research
Product Market Analysis
Voices of Customers
Conception
Market Communications
Market Development
Sales Support
Tactical
Money
Grave
Core Processes
PPR: Product Portfolio Strategy
and Roadmapping
PD: Product Definition
PLI: Launch and Introduction
ILM: In Life Product Management
PRP:
PDP: Product Development Projects Pipeline
P
r
o
d
u
c
t
Product, Market, Technology
Innovation Ideas
Business Process Initiative
Ideas
Supporting Processes
Voices of Customers (VoC) and Customer Insight
R
e
p
l
a
c
e
m
e
n
t
P
r
o
d
u
c
t
P
h
a
s
e
O
u
t
Product Value Propositions and Pricing Management (PVP)
Product Competitive Analysis and Intelligence (PCA)
Product Value Network Management (PVN), Sales Support and Market Communications
Tools: Process Maps, RACI and Stakeholder Matrix
© 2000 to 2014 TtM
“We accelerate growth”

11. Background
Business Model Canvas
KAP: Key Activities & Processes
11
© 2000 to 2014 TtM
PVP: Product Value
Propositions
VoC: Voices of
Customers
CS: Customer
Segments
Countries/
Cultures
KR: Key Resources
Markets
CP: Competitors
PP: Product, Service and
Solution Portfolio
Competitive Products
CSR: Sales Channels/
Routes to Market/
Customer Relationships/
Market Communications
TP: Technology Portfolio
PVN: Product Value Network
Suppliers
SSP: Supply Side Partners
(Collaborators & Suppliers)
ICS: Internal
Colleagues/Stakeholders
£C: Cost Structure (including Risk)
£C
CIR: Contingents:
Influencers/
Regulators
DSP: Demand Side
Partners or
Collaborators
£R: Reward/ Revenue Streams
(including Price and Profit)
£R
© 2000 to 2014 TtM
Adapted from: Business Model Generation: Alexander Osterwalder and Yves Pigneur
“We accelerate growth”

12. Background
12
© 2000 to 2014 TtM
‘Customised’ Training Programmes
© 2000 to 2014 TtM
“We accelerate growth”

13. Background
‘Customised’ Training Programmes
13
© 2000 to 2014 TtM
Customised Learning Programme/ Academy of Courses and other methods
Based on:
 Topic Modules
 Sessions, Breakouts and ‘Homework’
 Toolkits
 To implement processes, methods, skills and responsibilities
which are customised to the client’s needs.
Packaged at suitable levels to provide a learning pathway, of for example:
 Entry/Foundation
 Intermediate
 Advanced/ Mastery
© 2000 to 2014 TtM
“We accelerate growth”

14. Background
Approach for developing Product Management process, capability
and skills using ‘Modular’ training and Product Management Toolkit
14
© 2000 to 2014 TtM
Advanced/Mastery
Level of Responsibility
PPM Processes, Skills and Tools Modules
Advanced
/Mastery
End to End Product Life Cycle Management - Process Framework
A
PDP: Product Development Projects Pipeline (PDP)
A
ILM: In Life Product Strategy and Management (ILM)
A
PVP: Product Value Propositions (PVP) and Product Portfolio
A
Pricing and Profitability Management (PrPr)
A
Integrated
Modules, Toolkits and
implementation
experience sharing
Intermediate
End to End Product Life Cycle Management - Process Framework
I
Roles & Responsibilities of Product Manager and Stakeholder Management
I
PPR: Product Portfolio Strategy and Roadmapping (PPR)
I
VoC: Voices of Customers (VoC) and Customer/Market Insight
I
PCA: Product Competitive Analysis and Intelligence (PCA); Competitor Analysis
I
PD: Product Definition (PD)
I
PDP: Product Development Projects Pipeline (PDP)
I
PLI: Product Launch and Introduction (PLI)
I
ILM: In Life Product Strategy and Management (ILM)
I
PRP: Product Replacement and Product Phase Out: (PRP)
I
PVP: Product Value Propositions (PVP) and Product Portfolio
I
Pricing and Profitability Management (PrPr)
I
PVN: Product Value Network (PVN) Management, Sales Support and Market Communications
Improvement
PPM Processes, Skills and Tools Modules
A
PD: Product Definition (PD)
I
Selection of Modules
and Toolkit
Entry/ Foundation
A
PCA: Product Competitive Analysis and Intelligence (PCA); Competitor Analysis
PPM Processes, Skills and Tools Modules
A
VoC: Voices of Customers (VoC) and Customer/Market Insight
Intermediate
A
PPR: Product Portfolio Strategy and Roadmapping (PPR)
APM Toolkit
IPM Toolkit
Entry/
Foundation
End to End Product Life Cycle Management - Process Framework
E
Roles & Responsibilities of Product Manager and Stakeholder Management
E
VoC: Voices of Customers (VoC) and Customer/Market Insight
E
PLI: Product Launch and Introduction (PLI)
E
PVP: Product Value Propositions (PVP) and Product Portfolio
E
FPM Toolkit
Foundation Modules and Tools
Capability and Skills
© 2000 to 2014 TtM
“We accelerate growth”

15. Background
Modules Menu
PPM Processes, Skills and Tools Modules
15
© 2000 to 2014 TtM
Entry/
Foundation
Intermediate
Advanced
/Mastery
A
1
End to End Product Life Cycle Management - Process Framework
F
I
2
Roles & Responsibilities of Product Manager and Stakeholder Management
F
I
3
PPR: Product Portfolio Strategy and Roadmapping (PPR)
4
VoC: Voices of Customers (VoC) and Customer/Market Insight
5
PCA: Product Competitive Analysis and Intelligence (PCA); Competitor Analysis
6
PD: Product Definition (PD)
7
PDP: Product Development Projects Pipeline (PDP)
I+
A
8
PLI: Product Launch and Introduction (PLI)
I
A
I
F
I
A
I+
F
A
A
I
9
ILM: In Life Product Strategy and Management (ILM)
I
10
PRP: Product Replacement and Product Phase Out: (PRP)
I
11
PVP: Product Value Propositions (PVP) and Product Portfolio
12
Pricing and Profitability Management (PrPr)
F
A
I
A
I+
14
PVN: Product Value Network (PVN) Management, Sales Support and Market Communications
Improvement
(PVN comprises: Sales Channels/ Routes to Market; Demand Network Partners; Influencers and
Contingents; Internal Vale Network of Stakeholders and Colleagues; Supply Chain)
PIC: Product Innovation and Creativity
15
Market and Technology Strategy
16
Market Intelligence and Segmentation
I+
17
Product Positioning, Messaging and Marketing Communications including Social Networking
I+
18
New Product Development (NPD)
I+
19
Time to Market Compression
I+
A
20
Lean/ Agile Product Development
I+
A
21
Business Model Generation and Implementation
I+
A
13
I+
A
A
Modular
Toolkit
© 2000 to 2014 TtM
“We accelerate growth”

16. Background
Product Management Toolkit
Intermediate PM Level (IPM)
DPM
Product Portfolio
Roadmap
Product – Market 2- Axis Model
Product
Portfolio
Structure
16
Product – Life Cycle 2- Axis Model
© 2000 to 2014 TtM
Reward/Risk/
Resource Model
(RRRM)
Customer Profiles
Customer Segments
Adoption Characteristics
Product Value Network
Advanced SWOT: Product
Competitive and Price
Voices of Customers (VoC)
Win/Loss Questionnaires
and Analysis
(VoC) Topic Guides/
Questionnaires
What + How
Checklist
Sales Metrics Monitor
pQFD
PLI Checklist
Artefacts
PVP vs Price
Competitive Positioning
Commercial Plan,
Technical Plan,
Information Database
SMART Objectives
RACI Matrix
Stakeholder Map/Matrix
Extended P's, C's and R's Checklist
MoSCoW
© 2000 to 2014 TtM
“We accelerate growth”

17. Workshop/Seminar Style and Delivery will be interactive and comprise a
balanced set of Sessions and Breakouts to maximize learning, interaction and
the needs of participants
Background
17
© 2000 to 2014 TtM
Workshops are designed and delivered to be very interactive and comprise:
 Sessions which are interactive powerpoint presentations by the facilitator which are delivered with
questions and answers to stimulate discussion and appropriate levels of debate. The Sessions include
examples of tools and case studies
 Breakouts which are structured group work to process and discuss implementation and are facilitated by
the trainer. Typically groups comprise 4 to 6 people to ensure that individuals have the opportunity to
interact and participate.
 Post Course assignments (‘Homework’) to embed learning and use of tools
When delivering workshops the agenda and timing is adjusted dynamically to meet the needs of
the participants and includes the principles and practices relating to the Kolb Learning Cycle.
© 2000 to 2014 TtM
“We accelerate growth”

18. Background
‘Standard’ Training Courses
18
© 2000 to 2014 TtM
Can be delivered ‘As Is’ or Tailored for In Company requirements and
delivery:
 Product Management
 Product Strategy
 Product Innovation
 Product Launch and Introduction
© 2000 to 2014 TtM
“We accelerate growth”

19. Background
19
© 2000 to 2014 TtM
Product Management
‘Standard’ Training Course
© 2000 to 2014 TtM
“We accelerate growth”

20. Background
Objectives
*
*
*
*
*
*
*
*
*
*
20
© 2000 to 2014 TtM
All attendees should:
Understand Principles and Practices of Product Management
Become exposed to the framework of processes and tools for end to end Product Life
Cycle Management (PLM)
Understand the importance of having a good knowledge of Customers’ current and
future needs
Understand the importance of having a good knowledge of Competitors and Competitive
Products (current and future)
Understand how to generate compelling Customer Product Value Propositions
Understand some of the methods and tools relating to Product Portfolio Strategy
Be introduced to Product Launch and Introduction process and tools and begin to apply
them appropriately for their own situation
Be introduced to the process and tools for Product Replacement/ Phase Out
Be introduced to In Life Product Management and Marketing process and tools.
Be introduced to a Toolkit for Product Life Cycle Management to maximise profit
© 2000 to 2014 TtM
“We accelerate growth”

21. Background
PM: Day 1
21
© 2000 to 2014 TtM
COURSE CONTENT
09.00 to 17.00
Day 1
Session
1S0
Introduction, Objectives, Agenda, Issues and Priorities
Session
1S1
Product Management Principles and Practices
x
Session
1S2
x
Session
1S3
x
Break
End to End Product Life Cycle Management - Process Framework
Lunch
Customer Product Value Proposition Definition and Development
Break
Breakout
1B1
Generate Product Value Proposition
Session
x
Bring forward topics from Day 2
x
Close for the Day
Sessions are interactive powerpoint presentations by the facilitator
Breakouts are structured individual and/or group work to process and discuss implementation
Coffee/Tea breaks and Lunch are scheduled with respect to Sessions and Breakouts
© 2000 to 2014 TtM
“We accelerate growth”

22. Background
PM: Day 2
22
© 2000 to 2014 TtM
COURSE CONTENT
09.00 to 17.00
x
x
2S1
x
2B1
2S2
Day 2
Recap
Product Portfolio Strategy, Roadmap and Reward/Risk/Resource Priorities
Break
Your approach for Product Portfolio Strategy
Voices of Customers and Market Intelligence
Session
x
2B2
x
2S3
Lunch
Voices of Customers in your Company
Break
Competitor and Product Competitive Intelligence
Breakout
2B3
Competitor and Product Competitive Intelligence in your Company
Session
Breakout
Session
Breakout
x
Close for the Day
Sessions are interactive powerpoint presentations by the facilitator
Breakouts are structured individual and/or group work to process and discuss implementation
Coffee/Tea breaks and Lunch are scheduled with respect to Sessions and Breakouts
© 2000 to 2014 TtM
“We accelerate growth”

23. Background
PM: Day 3
23
© 2000 to 2014 TtM
COURSE CONTENT
Session
Breakout
Session
Breakout
Breakout
Breakout
09.00 to 17.00
x
x
3S1
Day 3
Recap
Product Launch and Introduction and Product Replacement
x
3B1
3S2
x
3B2
x
3B3
3B4
Break
Product Launch and Introduction improvements in your company
In Life Product Management
Lunch
Product Manager's role in In Life Product Management for your product portfolio.
Break
Revisit Customer Product Value Proposition Generation
Action Planning for Product Management:
Priorities for End to End Product Management Processes and Tasks in your
company
Draft List of Tools to Implement
x
x
Wrap Up and Evaluation
Workshop Ends
Sessions are interactive powerpoint presentations by the facilitator
Breakouts are structured individual and/or group work to process and discuss implementation
Coffee/Tea breaks and Lunch are scheduled with respect to Sessions and Breakouts
© 2000 to 2014 TtM
“We accelerate growth”

24. Background
Background for Examples
24
© 2000 to 2014 TtM
 Most examples has been generated from projects with real Clients
 Wherever possible we include ‘real life’ examples and case studies
 Because of client confidentiality, in some cases, the data, outputs and identity of the client have been
changed and ascribed to a fictional company called MobIS (Mobile Information Solutions)
 MobIS’ product portfolios are targeted at both Consumers/ End Users (termed B2E) and Business
Users (termed B2U) who want to access information from mobile devices.
 Two of the product portfolios are listed:
 Information on the Move (IM)
 International Market Information on the Move (IM2)
MobIS
Information on the Move
(IM)
Information on the Move
(IM)
International Market
Information on the Move
(IM2)
Sport and News
Stocks and Shares
International Market Information:
> Company News and Information
> Mergers and Acquisitions
> International Travel Information and Booking
> Stock Market News
Mobile Photograph and Data Mobile phone or digital camera photographs storage, sharing and printing
Sharing (MobIS: Photobase) Data (music, files, ….) storage and sharing for Smartphone, Pocket PC,
Laptop connectivity through mobile broadband
Mobile Marketing
The ubiquity of the mobile phone and other devices now offers an
Customers
B2E for people on the move, targetted with content such as news, sport
results and fashion at Adult Personal Users
B2U for people who work in Financial Services, Banking and Finance
Medium Size Companies
B2U for people who work in Financial Services, Banking and Finance
Medium Size Companies
Large Companies and Corporates
B2E for 'amateur photographers' through direct marketing and sales using
a website and call centre on a cost per photograph
B2U for professional photographers through direct marketing and sales
using a professional subscription based website and call centre
B2E for mobile End User through direct marketing and sales using a
© 2000 to 2014 TtM
website and call centre on a cost per file
“We accelerate growth”
B2U

25. Background
DPM
Product Management Toolkit
Product Portfolio
Roadmap
Product – Market 2- Axis Model
Product
Portfolio
Structure
25
© 2000 to 2014 TtM
Product – Life Cycle 2- Axis Model
Advanced SWOT:
Product Competitive
Customer Profiles
Customer Segments
Adoption Characteristics
Voices of Customers
(VoC) Topic Guides/
Questionnaires
PVP vs Price
Competitive Positioning
What + How
Checklist
For reference
pQFD
Artefacts
Commercial Plan,
Technical Plan,
Information Database
MoSCoW
For reference
© 2000 to 2014 TtM
“We accelerate growth”

26. Who?
Product Value Proposition
Information on the Move (IM) Stocks and Shares
Against what?
 Opportunity for MobIS
× Threat for MobIS
Competitive Products
Target Customers Segments:
Medium Size Financial Services Companies
Business Users (BU):
Financial Business Executives
Technical Buyers (TB):
IT Directors
Economic Buyers (EB):
Financial Directors
WHO
Company: Purple Product: Share Prices
Competitive Opportunities and Threats
 Slow access to information (>5secs)
 Poor connectivity
× Low initial price
Against
WHAT
Company: Wino Product: Stock Trades
Competitive Opportunities and Threats
 Slow access to information (>4secs)
× Low initial price
do we compete
× Great travel booking facilities with www.lastminute.com
What?
How?
Benefits & Expectations
For customers:
• Functionality (BU): Up to date Stocks and Shares information and
instant access to other critical information
• Functionality (BU): Easy travel arrangements
• Usability (BU): Clear display of information and easy navigation
• Usability (BU): Alerts for important messages and information
• Usability (BU): Should require little training to get maximum benefit
• Performance (TB): Connection from anywhere in the world
• Performance (TB): Fast and secure download
• Setup (TB): Wire free connectivity to laptops, networks etc.
• Supportability (TB): Global support
• Economics (EB): Attractive Total Cost of Ownership and Flexible Terms
and Conditions
WHAT
do they want
Key Selling Points
to provide benefits and expectations to customers
• Functionality/Performance: Fast access (< 2secs) to the most important
channels of financial information while on the move
• Functionality: Business www.ebookers.com privileged travel access
• Technology: Advanced handset range with intuitive use and 'industry
strength' security.
• Functions: MobIS prioritised alerts and On handset training
• Setup: Bluetooth self configuring capability
• Supportability: MobIS website for Integration Guides and Application
Newsletters
do we provide
• Economics: Range of subscriptions, Free upgrades and Flexible Terms
• Supportability: Dedicated MobIS's 24/7 technical support team
HOW
Date: <date>
Product Manager: <Product Manager>

27. Background
27
© 2000 to 2014 TtM
Product Strategy
‘Standard’ Training Course
© 2000 to 2014 TtM
“We accelerate growth”

28. Product Strategy ‘Standard’ Workshop Outputs
3 days workshop
Background
28
© 2000 to 2014 TtM
 Strategic opportunities to improve the financial and other performance of
Product Portfolio
 Customer, Applications, Competitive, Market, Technical, Macro and other Trends
 Product Innovations, Product Developments or Product Improvements
 Improvements in Operations, Market Communications, Sales Support and Sales
 Product Management initiatives
 Priorities for projects, changes and other actions to implement Product Portfolio
Strategy
 …………
© 2000 to 2014 TtM
“We accelerate growth”

29. Product Strategy ‘Standard’ Workshop Agenda
3 days
Background
29
© 2000 to 2014 TtM
Session:
Introduction, Objectives, Agenda, Issues and Priorities
Session:
Principles and Practices
Session:
Customers, Markets and Trends
Breakout:
Product Portfolio and Market 2-Axis Model
Session:
Customer Product Value Propositions
Breakout:
Compelling Customer Product Value Propositions Generation
Session:
Product Portfolio and Roadmapping
Breakout:
Roadmap Generation
Session:
Product Competitive Analysis
Breakout:
Product Competitive SWOT (Strengths, Weaknesses, Opportunities and Threats)
Session:
Market Attractiveness, Product Strength and Macro Trends
Breakout:
Directional Product Matrix
Session:
Toolkit Walkthrough, Priorities and Actions
Breakout:
Priorities and Actions for each Product Portfolio
Sessions are interactive powerpoint presentations by the facilitator
Breakouts are structured individual and/or group work to process and discuss implementation
Coffee/Tea breaks and Lunch are scheduled with respect to Sessions and Breakouts
© 2000 to 2014 TtM
“We accelerate growth”

30. Background
30
© 2000 to 2014 TtM
PPS Toolkit and Process
1. Market, Voices of Customers (VoC), Trends and
Win/Loss Analysis
Evaluation
Loop
OUTPUTS: Market and other trends, Customers
Requirements and Product Portfolio Gaps
2. Customer Product Value Propositions (PVP)
OUTPUTS: Updated PVPs.
3. Product Portfolio and Roadmapping (PPR)
OUTPUTS: Actions relating to Product
Portfolio Development, Product Launches,
Business Improvements, Market
Communications and Sales Strategy
4. Product Portfolio SWOT Analysis, Competitive
and Price (PCA)
OUTPUTS: Product Portfolio and Pricing
Strengths, Weaknesses, Opportunities and
Threats (SWOT)
5. Artefacts, Priorities and Actions
OUTPUTS: Priorities and Actions
© 2000 to 2014 TtM
“We accelerate growth”

31. Product Portfolio
Strategy Toolkit
Background
Directional Product
Matrix DPM
Product – Market 2- Axis Model
Product Portfolio
and Trend
Roadmap
31
© 2000 to 2014 TtM
Product
Portfolio
Structure
Customer Profiles
Customer Segments
Priority
Ref
H
M
L
Market, Voices of
Customers (VoC) and
other trends
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
Market, Macro or Other Trends
Region or Country 1
Region or Country 2
Action
Advanced SWOT: Product
Competitive and Price
1
Sales Revenue or Volume trends
Market Share trend
Customer or Industry trends
4
Applications trends
5
Pricing Trends
6
Margin or profitability trends
7
Competitor Trends
8
Competitive Products trends
9
Market Communications trends
10
Changes in Competitors' Sales
Channels or Routes to Market
11
Contingent: Regulatory, Standards,
….. Trends
12
Macro Trends: Demographics
13
Macro Trends: Economic
14
Macro Trends: Environmental
15
Macro Trends: Regulatory and
Politics
16
Macro Trends: Social
17
Macro Trends: Technology
18
Macro Trends: Other
19
Other
20
Other
2
3
What + How
Checklist
Artefacts
RACI Matrix
Extended P's, C's and R's Checklist
Commercial Plan,
Technical Plan,
Information Database
© 2000 to 2014 TtM
“We accelerate growth”

32. Background
32
© 2000 to 2014 TtM
Product Innovation and Creativity
‘Standard’ Training Course
What to Innovate


















Product
Product Portfolio/Pipeline
Product Value Propositions
Price
Market
Applications covered
Sales and Market Communications to
Customers
Competitive actions
Geographical reach
Regulations, Standards
Technology
Information Technology
Product Technology
Operational Technology
Business Model/ Processes
Business Model
Customers’ Processes
© 2000 to 2014 TtM
Our Processes
“We accelerate growth”

33. Background
Objectives








33
© 2000 to 2014 TtM
Be introduced to the principles of Product, Market, Technology and other Innovation
Understand and explore ways to increase creativity and innovative thinking
Understand types of Innovator companies and approaches outside your industry
Explore principles and practices relating to Disruptive, Revolutionary and
Evolutionary Innovation and how it might apply in your company
Understand how Proposition Portfolio Strategy and Roadmapping, innovation
information from Voices of Customers (Gemba, Adoption Characteristics, Kano) and
Competitive Intelligence promote innovation
Discuss Lean and Agile Principles and Practices for Product and Software
Development
Be introduced to Jugaad Innovation and discuss use in current and developing
markets
Discuss and work with a comprehensive set of methods and a toolkit for
implementing innovation
© 2000 to 2014 TtM
“We accelerate growth”

34. Background
Innovation and Creativity: Methods and Toolkit
Methods
Toolkit
+ Innovators: Need seekers (NS); Market readers
(MR); Technology drivers (TD)
+ Proposition Portfolio Strategy and
Roadmapping
+ Gemba, Adoption Characteristics, Kano
+ Imagining Newcomers
+ Competitive Forces
+ Competitive Intelligence
+ Step-Stretch-Leap
+ BHAGs (Big Hairy Audacious Goals)
+ Purposeful Evolution
+ Agile Software Development
+ Lean Product Development
+ Jugaad Innovation
+
+
+
+
+
+
+
Brainstorming (and reversal)
Lennonisms ‘imagine there’s .’
Imagineering
Synectics
Problem Solving and Fishbone
Scenario Planning
Mind-mapping
34
© 2000 to 2014 TtM
Imagination
Ingenuity
Ideas
Invention
Improvisation
Creativity
Types of
Innovation:
 Disruptive
 Revolutionary














Innovation Strategy and Drivers: NS, MR, TD
Compelling Product Value Propositions
Buyer Profiles and User Personas
Portfolio, Trend and Technology Roadmaps
Directional Product Matrix (DPM)
Macro Trends
Product Value Network
Competitor Forces
Competitive SWOT
Newcomer Opportunities and Threats
Step-Stretch-Leap Worksheet
Agile Principles and Practices
Lean Principles and Practices
Jugaad Principles and Practices





Synectics/ SCAMPER
Fishbone/ Ishikawa
Scenario maps
Mind-maps
De Bono’s Hats
 Evolutionary
© 2000 to 2014 TtM
“We accelerate growth”

35. Background
Day 1
35
© 2000 to 2014 TtM
COURSE CONTENT
9.30 to 18.00
Day 1
Session
1S0
Introduction, Objectives, Agenda, Issues and Priorities
Session
1S1
What is Innovation?
Exercise: Seeing things differently
x
Break
Session
1S2
Ways to increase creativity and innovative thinking - Part 1
Breakout
1B1
Imagining a Newcomer
x
Session
1S3
x
Lunch
Innovators: Need seekers; Market readers; Technology Drivers from Apple,
Samsung and Google
Break
Breakout
1B2
Innovation for your product, market and technology portfolios
Session
x
Bring forward topics from Day 2
x
Close for the Day
Sessions are interactive powerpoint presentations by the facilitator
Breakouts are structured individual and/or group work to process and discuss implementation
Coffee/Tea breaks and Lunch are scheduled with respect to Sessions and Breakouts
© 2000 to 2014 TtM
“We accelerate growth”

36. Background
Day 2
36
© 2000 to 2014 TtM
COURSE CONTENT
x
Session
Day 2
x
09.00 to 18.00
Recap
2S1
x
Proposition Portfolio Strategy and Roadmapping and Inbound Innovation
Break
Breakout
2B1
Trend and Portfolio Roadmaps
Session
2S2
Generations of Product Development and Technology Innovation methods
x
Breakout
2B2
x
Lunch
Your company's approach for Development and Innovation
Break
Session
2S3
Disruptive, Revolutionary and Evolutionary Innovation (BHAGS, Step-StretchLeap, Purposeful Evolution)
Breakout
2B3
How does Disruptive, Revolutionary and Evolutionary Innovation apply in your
company?
x
Close for the Day
Sessions are interactive powerpoint presentations by the facilitator
Breakouts are structured individual and/or group work to process and discuss implementation
Coffee/Tea breaks and Lunch are scheduled with respect to Sessions and Breakouts
© 2000 to 2014 TtM
“We accelerate growth”

37. Background
Day 3
37
© 2000 to 2014 TtM
COURSE CONTENT
x
Session
Day 3
x
09.00 to 17.00
Recap
3S1
x
Ways to increase creativity and innovative thinking - Part 2
Break
Session
3S2
Lean and Agile Principles and Practices for Product and Software Development
Breakout
3B1
Discussion on Lean and Agile
x
Session
3S3
x
Facilitated
Discussion
3B2
Lunch
Jugaad Innovation and use in developing and developed markets
Break
Methods and Toolkit for Product, Market and Technology Innovation
Action planning
x
Wrap Up and Evaluation
x
Workshop Ends
Sessions are interactive powerpoint presentations by the facilitator
Breakouts are structured individual and/or group work to process and discuss implementation
Coffee/Tea breaks and Lunch are scheduled with respect to Sessions and Breakouts
© 2000 to 2014 TtM
“We accelerate growth”

38. Background
38
© 2000 to 2014 TtM
Product Launch and Introduction (PLI)
‘Standard’ Training Course
© 2000 to 2014 TtM
“We accelerate growth”

39. Product Launch and Introduction (PLI)
‘Standard’ Workshop Outputs 3 days workshop
Background
39
© 2000 to 2014 TtM
 Understanding best practices and associated tools for planning and
implementing Product Launch
 Product Launch strategies for Big Bang, Phased or Soft Launch, Minimal
Launch, Re-Launch, ....
 Launch planning and key milestones
 Compelling and competitive Product Value Propositions for product positioning
 Product messaging using Product Value Claims model
 Tools to evaluate Product readiness, Customer readiness, Sales and
Operational readiness
 Effective internal communications, Market Communications Mix and Sales/
Routes to Market
 …………
© 2000 to 2014 TtM
“We accelerate growth”

40. Background
Product Launch and Introduction (PLI)
‘Standard’ Workshop Agenda 3 days
40
© 2000 to 2014 TtM
Session:
Introduction, Objectives, Agenda, Issues and Priorities
Session:
Product Launch and Introduction in End to End Product Life Cycle Management
Session:
Overview of Product Launch and Introduction (PLI) Process and Toolkit
Breakout:
Issues/Pitfalls for Product Launch and Introduction in your company
Session:
Developing compelling Product Value Propositions for launch
Breakout:
Generate Product Value Propositions
Session:
Product Launch Strategy and Planning linked to Product Replacement
Breakout:
Product Launch Planning and Launch Pack - prioritisation of methods and tools
Session:
Product Readiness and Internal Launch
Breakout:
Product Readiness and Internal Launch for your launches
Session:
External Launch and introduction for sales, markets and customers
Session:
External Launch: early supply and support and PLI monitoring and adjustment
Breakout:
External Launch:introduction for sales, markets and customers for your launches
Session:
PLI Completion and Transfer to In Life Product Management
Breakout:
Action Planning for Product Launch
Sessions are interactive powerpoint presentations by the facilitator
Breakouts are structured individual and/or group work to process and discuss implementation
Coffee/Tea breaks and Lunch are scheduled with respect to Sessions and Breakouts
© 2000 to 2014 TtM
“We accelerate growth”

41. Background
Types of Product External Launch
41
© 2000 to 2014 TtM
Full Launch (Big Bang)
for new product(s) or a major change to current product(s)

intended to :






Maximise market awareness
Maximise sales leads/revenue
Stimulate Sales Motivation and Momentum
Generate competitive differentiation
Usually requires substantial money, resource and focus
Can be part of an overall marketing and sales campaign
Our Return on Investment
should be a key factor on
deciding Type or Scale of
Launch
Soft Launch /Progressive/Phased Launch
Potential rationales:

If want to phase geographically
Re-Launch of current products

If want to supply to a limited set of customers to get
fast feedback
and/or

If product(s)/ product range is not fully ready
and/or

internal launch is not complete
and/or

Limited marketing resources (people and money)
or

Want to capture some customers and revenue to
justify more internal or external investment

Re-Stimulate Sales Motivation and Momentum
Minimal Launch




Low priority product(s)/ regulatory product(s), or
Minor revision or update or product range addition, or
Targeted at niche or specific customer base, or
Part of a rolling or phased launch
Implication:
Type of Launch helps determine the process and
© 2000 to 2014 TtM
tools used for Product Launch and Implementation accelerate growth”
“We

42. Background
Product Launch and Introduction Toolkit
Planning






42
© 2000 to 2014 TtM
Product Launch Plan and Checklist
Launch Timeline Tracker
Mini-Product Value Proposition (PVP)
Product Launch Pack/Kit
Market Communications Mix
Stakeholder Matrix
Readiness
and
Launch
 Product Readiness Criteria and Checklist
 Customer/Sales Readiness Criteria and Checklist
 Organisational Readiness Criteria and Checklist
Monitoring
and
Adjustment
 Launch SWOT Chart (Strengths, Weaknesses, Opportunities, Threats)
 Product Launch Metrics Dashboard
© 2000 to 2014 TtM
“We accelerate growth”

43. Phase Out with Launch of a Replacement
Background
43
© 2000 to 2014 TtM
Phase Out and
Launch need
to be well
synchronised
Can take a long time
© 2000 to 2014 TtM
“We accelerate growth”

44. TtMSoftTools: Software Packages to implement tools for
Product Portfolio and Product Life Cycle Management
Background
44
© 2000 to 2014 TtM
TtMSoftTool ID TtMSoftTool Title and Description
SPS
Product Portfolio Strategy and Road Mapping
SSL
Project Selection and Priorities
SVC
Voices of Customers Collection and Analysis
SCA
Product Competitive Analysis
SPD
Product Definition and pQFD (pragmatic Quality Function Deployment)
SPL
Product Launch Planning and Information
SPI
Product Life Cycle and In Life Management
SVP
Product Value Propositions Management
SPM
Product Management
SPP
Product and Market Portfolio Management
© 2000 to 2014 TtM
“We accelerate growth”

45. Background
Mike Henry – Interests and Experience
45
© 2000 to 2014 TtM
Mike Henry was educated as an electronics engineer, graduated from Leeds University and
subsequently carried out postgraduate research in medical computing at the University of
Dundee.
He has been involved in the development, integration and marketing of software and
electronics systems in a wide variety of applications.
With Xerox, Mike was the Electronics and Software Manager for a development programme
which was used as a pilot for Xerox's Product Development Process. He lead product
development and management of photocopiers and document image management
workstations, with teams based in the UK, Netherlands, East and West Coasts of USA,
Japan and Korea.
Mike joined Crosfield Electronics (now Fuji Film Electronic Imaging) as a member of the
marketing department. He took the lead in developing and implementing the company
Product Life Cycle Process (PLP), with the major objectives of reducing time to market,
stimulating product innovation and increasing life cycle profitability. He was accountable for
Product Strategy and Planning for EMEA, Japan (With Fuji Film) and Americas (with
DuPont).
Mike now leads Time to Market (TtM Product Solutions) as Managing Director.
He has completed projects with over a hundred companies in the UK, USA, Canada,
Switzerland, Italy, Finland, Poland, Russia, Japan, China and India relating to Product
Management, Product Strategy and Innovation.
Mike specialises in Product Management, Product Value Propositions (PVP), Voices of
Customers (VoC) and Product Competitive Analysis (PCA) and together with his colleagues
provides a wide range of training and implementation programmes to clients in many
markets, including: electronics, engineering, telecommunications, software and data services,
chemical, financial services, government, retail etc.
© 2000 to 2014 TtM
“We accelerate growth”

46. Background
That’s all Folks – Thank you
Mike Henry
Time to Market
mikehenry@ttm.co.uk
TtM Product Solutions Ltd
www.ttm.co.uk
Tel: +44 1462 337461
Mob: +44 7802 323678
46
© 2000 to 2014 TtM
Mike will be very happy to
receive:
Any Questions
Comments or
Feedback
© 2000 to 2014 TtM
“We accelerate growth”