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CREATIVE MEDIA
creating visual content



DIGITAL NATIVES 01
FLICKR
Photosharing


 Flickr is owned by Yahoo
 and had been languishing
 for a number of years.


 Their recent iApp is a
 rather late in the day
 attempt to make up the
 ground lost to Instagram.
 But I like it!




DIGITAL NATIVES 01
U S E R S O F I N S TAG R A M
Celebrities




Journalists How they are using IG
DIGITAL NATIVES 01
N E W F B - I N S TAG R A M
IG now on the web




DIGITAL NATIVES 01
TUMBLR
for Photos/Photoblogs



http://www.londonshopfronts.com/

note




DIGITAL NATIVES 01
MOST POPULAR C AMERA?
Data from Flickr




Yep it’s the iPhone




DIGITAL NATIVES 01
I M AG E E D I T I N G
Snapseed/ PhotoShop Express

Overview

Selective adjust

Using Snapseed (6min)




DIGITAL NATIVES 01
F I LT E R S - H OW ‘ R E A L’ A R E T H E P I X ?
Hipstamatic

Is it a serious journalist’s tool?

A ‘Grunts Life’ - an award winning example

On the other hand...‘Faux Vintage’




DIGITAL NATIVES 01
BEST PRACTICE

• Simplify

• Balance    the composition

• Focus   on the subject/meaning - what are you trying to say?

                  Where do you stand?
                  When do you take the picture?

                  ‘On being a Photographer’ Bill Jay
 DIGITAL NATIVES 01
OT H E R O P T I O N S
Stills + audio (Both optimised for iPad)

Blurb Mobile (£0)
SonicPics - (£2)




DIGITAL NATIVES 01
OT H E R O P T I O N S
Animated gifs

LoopCam

GifBoom

Gifninja

Cinemagraphs

Cinemagram



DIGITAL NATIVES 01
S H O OT I N G V I D E O
The iPhone Apps

Camera native app (£0)
Gorillacam (£0)
Vimeo (£0)
SocialCam (£0)
FilmicPro (£2)
Almost DSLR (£0)




DIGITAL NATIVES 01
RECORDING - NO EDIT
The interview/video ‘bites’

How will Inter viewee be introduced?

‘Sound Bite’ or ‘interview’?
Will you edit out your questions later?

Don’t ask ‘yes’ or ‘no’ questions

Don’t interrupt or “uh ha” - nod and smile!

Collect Interviewees contact details

DIGITAL NATIVES 01
RECORDING - EDITED
Shoot in sequences

The 5 basic questions - Who, What, Where, Why and How

‘Coverage’

B roll or cutaway material
- using pro apps only




DIGITAL NATIVES 01
RECORDING VIDEO
Key tips

Get close - for better framing

Get close - for better audio

Keep camera steady, avoid panning and re framing

You will need to override some of the auto settings

Maybe use an external mic?



DIGITAL NATIVES 01
RECORDING - FILMIC PRO
Video

Override some of the auto settings:

Focus - lock the focus or camera might ‘hunt’ during filming

Exposure - set the exposure for the subject

Frame rate - set it at 24, 25 or 30 frames per sec

Sadly you are stuck with auto level for audio on the iPhone 4s
and iPads. Tr y a better mic.

DIGITAL NATIVES 01
EDITING APPS
Apps - mobile

Pinnacle Studio (£8)
iMovie (£3)
Vimeo (£0)
TRANSFERRING
From iPhone to computer

iTunes
Image Capture
Email
iPhoto

 I’ve found
 wireless to
be unreliable



DIGITAL NATIVES 01
I USE...
Recommendations

Shoot:
FilmicPro


Edit:
Pinnacle
Studio/
Premiere Pro




DIGITAL NATIVES 01
Mike Johnston

          about me



DIGITAL NATIVES 01

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Social Media - creative content.

  • 1. CREATIVE MEDIA creating visual content DIGITAL NATIVES 01
  • 2. FLICKR Photosharing Flickr is owned by Yahoo and had been languishing for a number of years. Their recent iApp is a rather late in the day attempt to make up the ground lost to Instagram. But I like it! DIGITAL NATIVES 01
  • 3. U S E R S O F I N S TAG R A M Celebrities Journalists How they are using IG DIGITAL NATIVES 01
  • 4. N E W F B - I N S TAG R A M IG now on the web DIGITAL NATIVES 01
  • 6. MOST POPULAR C AMERA? Data from Flickr Yep it’s the iPhone DIGITAL NATIVES 01
  • 7. I M AG E E D I T I N G Snapseed/ PhotoShop Express Overview Selective adjust Using Snapseed (6min) DIGITAL NATIVES 01
  • 8. F I LT E R S - H OW ‘ R E A L’ A R E T H E P I X ? Hipstamatic Is it a serious journalist’s tool? A ‘Grunts Life’ - an award winning example On the other hand...‘Faux Vintage’ DIGITAL NATIVES 01
  • 9. BEST PRACTICE • Simplify • Balance the composition • Focus on the subject/meaning - what are you trying to say? Where do you stand? When do you take the picture? ‘On being a Photographer’ Bill Jay DIGITAL NATIVES 01
  • 10. OT H E R O P T I O N S Stills + audio (Both optimised for iPad) Blurb Mobile (£0) SonicPics - (£2) DIGITAL NATIVES 01
  • 11. OT H E R O P T I O N S Animated gifs LoopCam GifBoom Gifninja Cinemagraphs Cinemagram DIGITAL NATIVES 01
  • 12. S H O OT I N G V I D E O The iPhone Apps Camera native app (£0) Gorillacam (£0) Vimeo (£0) SocialCam (£0) FilmicPro (£2) Almost DSLR (£0) DIGITAL NATIVES 01
  • 13. RECORDING - NO EDIT The interview/video ‘bites’ How will Inter viewee be introduced? ‘Sound Bite’ or ‘interview’? Will you edit out your questions later? Don’t ask ‘yes’ or ‘no’ questions Don’t interrupt or “uh ha” - nod and smile! Collect Interviewees contact details DIGITAL NATIVES 01
  • 14. RECORDING - EDITED Shoot in sequences The 5 basic questions - Who, What, Where, Why and How ‘Coverage’ B roll or cutaway material - using pro apps only DIGITAL NATIVES 01
  • 15. RECORDING VIDEO Key tips Get close - for better framing Get close - for better audio Keep camera steady, avoid panning and re framing You will need to override some of the auto settings Maybe use an external mic? DIGITAL NATIVES 01
  • 16. RECORDING - FILMIC PRO Video Override some of the auto settings: Focus - lock the focus or camera might ‘hunt’ during filming Exposure - set the exposure for the subject Frame rate - set it at 24, 25 or 30 frames per sec Sadly you are stuck with auto level for audio on the iPhone 4s and iPads. Tr y a better mic. DIGITAL NATIVES 01
  • 17. EDITING APPS Apps - mobile Pinnacle Studio (£8) iMovie (£3) Vimeo (£0)
  • 18. TRANSFERRING From iPhone to computer iTunes Image Capture Email iPhoto I’ve found wireless to be unreliable DIGITAL NATIVES 01
  • 20. Mike Johnston about me DIGITAL NATIVES 01